Photo & Background Image Update your photo and background image with a professional friendly image intended for professional use. It may not be a professional photo, but should be of professional appearance.

Headline Update 120 character Profile Headline to include keywords, titles, and areas of expertise for increased visibility by employers.

Location, Industry, & Contact Let employers know your industry, where you are, and contact info.

Summary Update 2000 character Summary to include keywords, titles, and areas of expertise for increased visibility by industry employers.

Industry Projects & Publications Add academic, passion, freelance projects and publish articles to show your experience.

Experience Add industry-related, but professional experience works.

Certificates These can be lynda.com or any additional certificates.

Education Make sure you at least write Bachelor of Science in Media Communications, and you can also add relevant courses.

Skills & Expertise You’ve got lots of them, list at minimum 10 industry related skills.

Customized URL Your profile URL should reflect your name or personal brand and

can be added to your website and resume.

Endorsements & Recommendations Endorse your connections and ask for recommendations.

*To edit your LinkedIn profile click on Profile>Edit Profile

Example Profile: https://www.linkedin.com/in/kdelacernafs

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