LinkedIn on Campus:How LinkedIn Can Help Students

Retrieved and adapted from: https://university.linkedin.com/higher-ed-professionals

Who Uses LinkedIn?

259m+ PROFESSIONALS

3M+ COMPANIES

60K+ COLLEGE & UNIVERSITY GROUPS

64% OUTSIDE THE US

150+ INDUSTRIES

EXECUTIVES FROM EVERY FORTUNE 500 COMPANY

Benefits of

• 94% of recruiters use LinkedIn to find employees and 93% are likely to look at a candidate’s social profile

• Allows you to find internships and jobs and enhances Search Engine Optimization (SEO)

• Supports traditional job search documents and share professional information beyond your resume

• Expands your network beyond first degree connections and who you know and allows you to get introduced to the right person

• Allows you to research organizations, industries of interest and get to know prospective employer before you interview

Researching Internships and Jobs www.linkedin.com/studentjobs

Advanced Job Search keywords, location, company, job function, industry, experience level (Need to upgrade for salary)

Linkedin Analytics

• In 2011, LinkedIn was one of the least effective methods to use conducting a job search. In 2015, it is the most effective!

• Smaller employers, those who employ 500 or fewer, focus more on recruiting passive candidates and those from internet job boards. (72% of employers actively recruit passive candidates.)

• Larger employers focus on internal hires and diversity hires than smaller employers.

Advice for Young Professionals From Hank Boyer, author of Using New LinkedIn Analytics to Drive a

More Effective Job Search

Be prepared to distinguish yourself from other young professionals with the same skills. How is that done?

• Research the employer’s website, i.e., management structure, products and services, mission and vision, press releases.

• Research the employers market, how they promote their brand and perhaps complete an informational interview with someone who has worked for the company.

• Identify the value you bring based upon this research and articulate that value in ways that meets the employer’s needs.

Using LinkedIn Professionally

• Make sure your profile is complete.• Build your network, starting with family, friends, former employers,

professors, etc.• Prepare for interviews using LinkedIn to accomplish your research (both

company and individuals). What common ground did you find?• Join LinkedIn groups, i.e., Judson Alumni LinkedIn Group, professional

organizations and Indeed.com, official job search group (LinkedIn for Indeed.com).

• Participate in professional discussions, ask and answer questions.• Search for jobs daily. A good profile will passively attract job openings to

your account!