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Presentation made to Executive Career Group 2/10/10
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Strategies for Using LinkedIn
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Why use LinkedIn?
• Utility
• Marketing
• Listening
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
LinkedIn as a Utility
• Keep an updated ‘rolodex’
• Collaborate with a group
• Get expertise
• Recruit
• Prospect
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Your online ‘rolodex’• Never lose a contact
made• Look up new
contacts and connect ASAP
• Import your existing contacts (yahoo, google, etc.)
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Collaboration• Groups can be
open, closed, or a hybrid
• Create a group to streamline communication
• Group communication can replace email
• Groups can be a repository for shared files, news, etc.
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Prospecting• Industry• Titles• Keywords
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
LinkedIn for Brand You
• Be findable (and google-able)
• Position yourself
• Share expertise
• Join groups to publicize content to a target audience
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
• A LinkedIn profile will rise to the top of your google search
• Your LinkedIn profile is your online business card, resume, etc so fill it out as if your most important prospect is viewing it
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Your profile is your brand
• Fill it out completely
• Add a picture!
• Put capabilities in title
• Get recommendations
• Ad links
• Ad apps
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
LinkedIn for Listening
• Keep tabs on colleagues - on your homepage
• Follow the news your colleagues are reading
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010
What’s next?
• Tweets
• TweetDeck
• HootSuite
• more
For more information contact me at [email protected] or 818-564-6656
Or, visit www.zumgi.com