Getting the Most Out of LinkedIn in 2013

WHAT IS LINKED IN?LinkedIn is a social networking website for professionals and is mainly used for professional networking.

LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally.

The membership grows by approximately two new members every second.

About half of the members are in the United States and 11 million are from Europe.

With 3 million users, India has the fastest-growing network of users as of 2009.

The Netherlands has the highest adoption rate per capita outside the US at 30%.

In January 2013, the countries with the most LinkedIn users were:

• United States with 73.29 million members• India with 18.34 million members• United Kingdom with 10.95 million members

CONTENT MARKETING EXPERTS

… also called:

* Online Marketing * Social Media Marketing

* Content Strategy * Inbound Marketing * Branded Content *

It is how a brand creates, delivers and governs original, curated or user generated content to attract and retain customers, while positioning the brand as a credible expert and, ultimately,

motivating a change in behavior - buying behavior.

What is NEW DAWN MEDIA

How does LinkedIn make the sale?I was at a client site recently listening in on a sales call with a prospect who my client had been chatting with for months. It was a lovely call. Laughter, in-jokes, obvious rapport. They were introduced on LinkedIn; they tweeted each other daily. Yet nothing was going anywhere. I wrote a note in front of him, which he repeated:

We’ve been chatting for a while now. And the more I get to know you, the more I see the possibility of our working together somehow. What would you need to know about my solution to know if it would fit, and if your colleagues would be willing to consider adding something new to what they are already doing so well?

The conversation shifted. The man was happy to answer: We’re starting to go through the process of an M&A, and won’t be able to take on anything new for about a year. Can we revisit this in 6 months? At that time there will be new people on board (I might even be gone!), and I don’t know what the hierarchy will be, but we can discuss it. Client kept talking.

In 6 months, WE GOT THE SALE!

There could be no buy in, no decision team, and most likely no purchase. Does that make you want to continue being ‘friends’ or

end the ‘friendship’? Do you want to ask for a referral? How much time do you want to spend being ‘friendly’ vs closing a

sale? And how will you know when/if it’s time to pull the plug, or ask the hard questions?

FOR ANY BUSINESS 1. Get your company on LinkedIn.

It sounds obvious, but you need to sign up for an account NOW. We will be designing this page so it works for you. This includes a proper logo, a link to a Twitter feed, a brief overview of company milestones, and more. This is included in your monthly rate.

6

THE IMPLICATIONS OF IMAGERY The emergence and growth of social media applications that

focus entirely on photographs has required companies to take a closer look at the way images reflect their brand. The way in which Instagram and Pinterest and Google take the persuasive power of pictures to a new level, creating engagement between consumers and brands based entirely on visual cues, demands that the imagery put forth on behalf of your brand is coherent.

In other words: PHOTOS & VIDEO ARE VERY IMPORTANT!!!

7

LINKEDIN: THE BRAND EXPERIENCE

Content fuels customer engagement at all stages of the customer life cycle from top of funnel to ongoing relationship.

It is harder-working than other media because it covers the entire purchase cycle.

YOUR SALE DOES NOT END AFTER THE TRANSACTION!!!

WE KNOW THIS!

DO YOU?

AWARENESS: LINKEDIN IS A MUSTLinkedIn is the most powerful social networking site to help you grow your business. If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.LinkedIn is a valuable resource for small businesses because you can grow relationships and drive new business. However, you need someone working on it and communicating and connecting people every day. We can gain you new 3,000 new connections in 3 months.

YOUR ONLINE PROFILE IS ID

Like other social networks, it all starts with your profile.

From there we can:

• mine your network for connections,

• nurture new leads • join groups and gain wider reach,

• ask and answer questions, and

• stay up on the latest news and trends in your industry.

WE SHOW OFF WHAT YOU DO

LinkedIn allows companies to display up to three products or services in the form of 640 x 220 pixel images. This gives visitors an easy visual representation of what your company does. Everybody loves pictures.We can get quick video from any iphone for YouTube testimonials—but that might be not even be necessary. Short videos can be recorded and easily uploaded with most smartphones, allowing to quickly give glimpses into your company. Everyone loves office tours & shopping!

INTERACTION: LINKEDIN’S CORE IS MAKING BUSINESS-TO-BUSINESS CONTACTS

No matter what your line of work or type of business, LinkedIn can be beneficial for:

Demonstrating expertise through the content you post in the site’s Answers section. Scroll through open questions posed by others on the site and answer those that fall in your area of expertise.

Connecting with professionals like you in the Groups area. Groups are discussion forums centered on a topic or industry. You can use the Groups area to share ideas with peers, pick up a few tips to help your organization grow, and connect with people who share similar passions.

Helping your search engine optimization efforts. Search engines love inbound links, and your personal profile and company page can both link back to your website, giving you a higher rank in the world of Google.

Staying on top of industry news. Using LinkedIn today you can get the latest news sent right to your inbox.

USE STATUS UPDATES LIKE FACEBOOK.LinkedIn's status updates allow others to like and comment on status updates on company pages — much like Facebook. So there's plenty of room for more connections and fans between your company and LinkedIn users.

WE DO LINKEDIN EVENT PROMOSWe create an event page, fill out all the information we can, and invite others to attend that are potential buyers. Remember, when someone accepts an invitation to attend, it will show up on their LinkedIn profile, extending the reach of the event to others.

QUALIFY LEADSWe connect with companies you are interested in.

We follow companies that are potential clients for you, interact with them, and most importantly, build relationships online. LinkedIn allows you to see part of another company without ever getting up from your desk. Whether it's B2B sales or a new consumer buyer, we study the company you are trying to interact with on LinkedIn. Furthermore, we interact with its employees, who you can also see you on LinkedIn.

TRANSACTION: WE USE LINKEDIN GROUPS TO PROVIDE TONS OF NEW LEADS TO YOU DAILY

Creating a LinkedIn group and joining LinkedIn groups gives the ability to generate an amazing number of leads from high-end decision makers.

Here’s how we maximize you in LinkedIn groups:

- Add keywords in the description to increase your search rankings on LinkedIn’s search section.- Add keywords in the title of the group to be found on Google.- Add your company website or blog to the group to drive traffic to your site.- Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member.- Send a weekly message that adds value for group members and drives traffic back to your site.-Connect people in the group by making introductions to those who could potentially do business with you.

All of these points will help you generate more leads for your business. 

ADVOCACY We get recommendations and testimonials from users , clients and customers.

People rely on other people's opinion before obtaining a product or service, which is why word of mouth marketing is extremely important for a business. When we set up your company's page, LinkedIn will give you the option to get recommendations, by default. We not only do this, but we get as many as we can. Much like anything on LinkedIn—we rewrite and customize the default recommendation request message.

This is likely to increase the response to your recommendation requests.

“The fabric I bought from Shatto was absolutely fabulous! THE 350 room hotel I redecorated has turned out just wonderful because of the products we got from there. I can’t wait to buy more!”

- Designer, Gloria Wenht

THEN, WE SEE IF IT’S ANY GOOD

Evaluate Existing Content on the Basis Of…

Usefulness & Relevance

Clarity & Accuracy

Influence and Engagement

Completeness

Voice and Style

Usability and Find Ability

Social Media Communications

is Content Marketing

Content Marketing