Get LinkedIn

ACCA

Edinburgh

6th December

Context

What is LinkedIn?

ProfessionalProfessionalOnline NetworkOnline Network

Over 135mOver 135mmembers globallymembers globally

Enables networkingEnables networking& collaboration& collaboration

One new memberOne new memberevery secondevery second

Some Basics

• 7m members in the UK

• Average age 43

• Average wage £55,000

• Average headcount 6

• Average budget £12,000

People Prefer Different Ways of Communicating

Enhancing Your Network

Be Where Your Audience Is

Leading the Conversation

‘Free’ as a Currency

Case study

• Tax Partner, International Accounting Firm

• Media sector specialist

• Profile created and optimised

• Research to find 75 media FDs

• Influential invitation message created

• Connection requests sent

• 21 new relevant FD contacts

• Courtesy/follow-up meetings sent

• 5 meetings arranged

Advanced People Search

Your profile: my rules

LinkedIn Groups

Your Status Update

Who’s Viewed Your Profile?

People You May Know

SlideShare

Events

Reading List

Answers

Polls

Company Buzz

Tripit

What do we do?

• 1:1 ‘concierge’ work

• LinkedIn training

• LinkedIn Groups

• Social media recruiting

Summary

• You need a sustained effort

• You need to think clearly

• LinkedIn is your most powerful peer-to-peer, BD andrecruitment channel in 2011 and for 2012