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Using LinkedIn Answers, the introduction function, who's viewed my profile, benefits of joining Groups, LinkedIn Etiquette, how to manage your network in 5 minutes a day.
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LinkedIn Answers
Hilary Schneider, Business Development ManagerBrown Wright Stein
Overview
– LinkedIn Answers
– The introduction function
– Who's viewed my profile
– Groups – the benefits of joining
– LinkedIn Etiquette
– How to manage your network in only 5
minutes a day
Last time we covered:
Good Profiles include
• A good headline
• A good summary, directs the reader to your full Profile and highlights the main messages you want to tell people about what you do and how you can help them
• Detailed, current, and describes your unique experience that's not retrospective (like a CV is) containing keywords so you come up in searches
• A minimum of 50-70 qualified connections
LinkedIn Answers
• In LinkedIn go to More tab>Answers
• Answers function enables you to demonstrate your
expertise, by answering
peoples questions
• Useful if you're looking to
gain national exposure as an expert on a certain
topic
LinkedIn Answers
From the Answers page you can browse topics related to your industry or expertise
• listed on the right hand side of the page under browse
• you can also search by keyword to find relevant questions
The Introduction Function
• Can help you to get introduced to a second or third-level connection.
What to do
• If you know the name of the person you want to meet, click "Get introduction"from the search screen:
• Or if you are viewing the person's profile, click "Get introduced through a connection".
The Introduction Function
• When you push the Send button, those 2 messages go to your trusted connection and this is where the power of LinkedIn comes into play.
• Your connection get to write something nice about you and to reaffirm that you're a good person to work with. When he pushes "Send", that information goes to the person you want to meet.
Benefits of the Introduction function
• Can be a more respectful and potentially more effective way to ask for an introduction than using the phone for the following reasons:
• Your connection can review your message when they have sufficient time
• You don't have to tie them down and ask for an introduction while they're busy trying to get work done.
• They can write a detailed recommendation to pass along to their friend and if they do, the connection is much more likely to happen.
Who’s viewed my profile?
• Found in the right hand column of the LinkedIn homepage
• Information on the viewer is limited, but you can sometimes guess by the type of company, industry and company name who is viewing your profile
• Can also help you to measure whether you're increasing your activity and presence on LinkedIn
Benefits of joining groups
The benefits of joining groups on LinkedIn are:
• You will be found• You will find others who
have similar affiliations or interests.
• Joining groups that your clients, suppliers or vendors hand out is a way to connect, answer questions and share resources, expertise and events.
• You will find job opportunities, because every group has a tab for available positions at members' companies.
Benefits of joining groups cont’d
• You can become a credible expert by answering questions and posting articles of interest for the entire group to see.
• People in groups talk about events they're involved in, and this may help you to find activities of interest to you.
• You can promote an event you are hosting to a group of people who have the same interests.
• You can search within groups and communicate with members to whom you are not officially connected.
Turning off email notifications for
groups
• NB you'll want to turn off the email notification for discussions taking place in some of the larger groups. If you're emailed each time there's a comment to a discussion it becomes very irritating.
• To turn off email notifications change the Settings in the groups Settings section.
LinkedIn Etiquette
• Don’t be one-sided
• Act quickly on
requests
• Keep it professional
• Make a big impact
with small gestures
How to manage your network in 5
minutes a day Source: Robert Half: Business
Etiquette: The new rules in a digital age
• Be the first to have a point of view. Share a
relevant news article and add value by including
an observation that may not be so obvious to
others.
• Let them know they've been heard. Listen to
what your network has to say, so you can make
informed suggestions or relevant introductions.
• Establish yourself as the go-to person.
How to manage your network in 5
minutes a day
• Try to add at least one new person to your network a week. Growing networks are far more effective than stagnant ones
Summary
• LinkedIn Answers enables you to demonstrate your expertise
• The Introduction function can help you to meet second or third-level connections
• The benefits of the Introduction function are that it can be a more respectful and potentially more effective way to ask for an introduction than using the phone for the following reasons:
Summary cont’d
• You can see who’s viewed your profile
• Joining groups is a great way to interact with people in your specialty or industry
• Remember social media has etiquette too
• Online networking doesn’t have to be time consuming, if you use simple practices that only require a few minutes each day
Actions
• Upload your Profile, summary and specialities
• Add your photo
• Connect with people you
know
• Join groups
• Answer people’s
questions
• Aim for at least 50-70
qualified connections
Hilary SchneiderBusiness Development Manager Brown Wright Stein
T 02 9394 1067F 02 9394 1011
W www.bwslawyers.com.au