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Presentation for PMAL Group on how to use Linked In to help find a new position or connect with others.
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How to make sure the people you want to find you, can.
Optimize your profile Showcase your experience Establish leadership using groups and
answers Virtual business card Search Expand
LinkedIn is a place to find and be found◦ Find people who are
critical to achieving your objective
◦ Use the LinkedIn search algorithm to be found
◦ This is your sales page and you are selling you!
Keep your name simple, just your name. Use your professional headline as a virtual
business card Use the job titles to help the search
algorithm find you Simple, basic, professional looking headshot
NAME
PROFESSIONAL HEADLINE
JOB TITLES
Choose other and give your website a specific name, like Jennifer Johnson resume
Only place in LinkedIn you get to hyperlink www.Emurse.com www.JibberJobber.com
Use keywords and phrases, help the algorithm find you
What would a recruiter or employer be searching for?
Use mini stories, problem, action, result Don’t use this space for your resume!
Keep it simple - just your name
This is how the search finds you
The only place you get a hyperlink
Professional looking headshot
www.Emurse.com
Keywords and phrases
Virtual Business Card
Mutual membership in a group gives you access to everyone in that group◦ Being in that group allows you to message that
person even if they aren’t a contact◦ Make new connections
By optimizing your profile you are providing a virtual business card every time you answer a question.
Use answers to◦ Position yourself as a thought leader◦ Help others with a problem or yourself◦ Make new connections
Look for people who are in your “space”◦ Geography◦ Profession◦ Industry◦ Use searches to find the
people you want to connect with
◦ When you are ready to connect, send a personalized message
◦ Use status updates to stay in the minds of your connections
Accept Invitations Ask and answer questions at least once per
month Actively search for connections
Questions? Contact me:
◦ [email protected]◦ Twitter: jennissco
◦ References:◦ Jason Alba – Social Media Magic University
