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10 MINUTES OF FACEBOOKLINDSAY DAVIES• HURRICANE
twitter.com/lindsaydavies
linkedin.com/in/lindsaydavies
www.bethehurricane.com
Show of hands
Some Facts• More than 500 million active users• 150 million active users access Facebook via mobile devices.
• There are over 900 million objects that people interact with (pages, groups, events and community pages)
• Average user creates 90 pieces of content each month
• More than 30 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each month.
*http://techcrunch.com/2010/06/08/twitter-190-million-users/**http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/
Ways to use itand their irrelevance
PersonallyKeep in touch Share opinionPlan social lifeStore and share photosBe entertained
In BusinessBrand / product promotionData capture/competitionsCommunicate Customer serviceProduct reviewsDirect salesEntertain and educate
Should you create an Official page?
• Opportunity for brands to connect with customers in a place where they like spending time
• Is your audience there?• Can you create interesting
content?
Examples
14 million ‘Likes’Ongoing user
engagementSeasonal promotionEncourage people to - See (videos)
- Join (Pumpkin Celebration)
- Send (Post to profile)
Starbucks Card Promotion
Events
Starbucks B2C
More Starbucks
2.7 million ‘LikesBranded photo
sharing
Recruitment drive – Job search
Redbull B2C
8.6 million LikesRedbull TV ChannelGamesEventsPhotosJobs
Coca-Cola B2C
12 Million Likes
8000 photosEngageInformDownloadUploadShare
Campaign Based Pages B2C
Bring ad characters to life
- Video- Personality
Content and comments
Mashable news
276,000 LikesNews and contentTech/Marketing eventsIntegrate TwitterShare videos Post event photos
Gartner B2B
4600 LikesPublish new contentPromote eventsRecruitPromote @gartnerjobs
Something to do
Discover Pages Search Pages
Managing Facebook
Insight
Monthly Active Users
Daily LikesTotal likes
Facebook Ads
Reach your target marketSimple to create your ownUse as part of a cross platform
campaign
Create true connections
Communicate the good
and the bad
Be polite and friendly
Be honest
Reply to your audience
Create interaction
In FacebookWeb to Facebook
Create Contagious
customer experiences
And finally…
@lindsaydavies