DOWNTOWN MASTER

PLANNING &

IMPLEMENTATIONLinda K. McCarthy, Executive Director

Missoula Downtown Association

Missoula, Montana

www.missouladowntown.com

THE DOWNTOWN MASTER PLAN A comprehensive planning tool to provide framework for your downtown or city center.

GOALS Provide reasonable certainty and

predictability for potential investors Provide direction for positive change Indicate how much and what type of

development is appropriate Guide day-to-day decision making Suggest the impact of change over time Provide visual definite of your downtown Reduce blight and outlines historic

character and preservation Define obligation of stakeholders

CHARACTERISTICS Future-oriented Focused on physical development Geographically inclusive Designated or permitted land uses Development of public facilities Analysis of transportation and

circulation patterns

PROCESS Survey and analysis of current baseline

data Projections of future growth and change Development of goals for future growth Establishment of planning policies based

upon goals

REVIEW AND INCORPORATE OTHER PLANS In Missoula:

Downtown Streets PlanRiverfront Triangle PlanWest Broadway Corridor PlanArts & Culture PlanNorthside/Westside Neighborhood PlanSouthside Neighborhood PlanChampion Mill Site Plan

IMPORTANT COMPONENTS FOR CONSIDERATION Amenities &

Streetscapes Arts & Culture

(Entertainment) Business Development Downtown Parks

& Open Spaces Historic Preservation Parking

Bike/Ped (Trails) Public Markets &

Gathering Spaces Residential Safety/Cleanliness Tourism Transportation Urban Design Vehicles Wayfinding/Signage

MISSOULA’S GOALS Define the vision Direct appropriate growth Plan for future development Draw public and private investment to

downtown Draw community interest and ownership Improve efficiency and effectiveness of

downtown organizations Maintain and improve character and

experience Improve marketing position Enhance quality of life for all

GETTING STARTED Identify Stakeholders & Opinion Leaders Define Elements of Your Plan

Land Uses Retail Residential Office Arts & Entertainment Governmental Educational Medical & Institutional

Riverfront Development Historic Preservation Parking Parks, Trails & Recreation Public Spaces, Markets

GETTING STARTED Urban Design & Streetscapes

Sidewalks Street Furnishings & Landscaping Street Lighting Signage & Wayfinding

Infrastructure Pedestrian Circulation Vehicular Circulation Technology Utilities

Design Guidelines Market Analysis Redevelopment Opportunities Business Recruitment & Retention Tourism Development

Implementation Strategies, Costs & Timelines

FIND THE RESOURCES:TIME, MONEY, EXPERTISE

In MissoulaFunds for Planning = $450,000 Fundraising = 96 contributors Lead Organization = Downtown BID Development of Steering Committee

& Technical Advisory CommitteeRFQ Process = 34 FirmsRFP = 17 of 34 invited Interviews = 6 FirmsSuccessful Team = Crandall Arambula

of Portland, Oregon + 4 Secondary Firms12 months = Successful Firm Selection

COMMUNITY EVALUATION AND PLANNING In Missoula

12 MonthsFour Public Workshops35 Public Presentations85 Stakeholder Meetings1,200 Individual Attendees

HEALTHY BUILT ENVIRONMENT Complete streets, sidewalks and bikeways Safe places Services and destinations within ¼ mile Trails and connectedness Access to parks, recreation sites & green

spaces Vital mixed-use city centers Well-designed density Appropriate mix of housing that is affordable Opportunities to reduce vehicle miles traveled Access to mass transit Green buildings and design

RESULTS Base Map & Written Overview

of Existing Conditions Overview of Opportunities & Constraints Potential Land Use & Circulation Options Draft Build-Out Community Balloting Summary of Preferences

RESULTS Strategies for Development

Transportation System Parking Development & ManagementRetail Recruitment & RetentionHousing DevelopmentEmployment Development and Retention Implementation MethodologyRegulatory Needs & Implementation

Approval

APPROVAL PROCESS Downtown Organizations

Missoula Downtown Association Downtown BID Missoula Parking Commission Missoula Redevelopment Agency

Economic Development Organizations Planning Board City Council County Commission Other Organizations

Housing Tourism Transportation

IMPLEMENTATION Mission Pillar for MDA with VP MP Implementation Team All Stakeholders Responsible Each component taken up by different

organizations Strategic Advocacy Front and center at all times Annual Reports to Council & Others

WHAT WE’VE GAINED A good, solid understanding of where

the future of Downtown Missoula is headed.

A guiding tool for decision-making that helps our organization understand what we will and will not take up.

More investor and developer inquiries than ever before.

A better understanding of roles and responsibilities for many entities and a road map to get there.

Predictability & community awareness.

DOWNTOWN MASTER

PLANNING & IMPLEMENTATIO

NLinda K. McCarthy

Missoula Downtown Association

www.missouladowntown.com