LIME 7 Rule Book for B-Schools 2015.pdf

RULE BOOKRULE BOOK

THE CONCEPT

HUL & CNBC-TV18 present L.I.M.E. 7 an inter Bschool marketing and business challenge to give students an opportunity to stretch their imagination and write the future!

PARTICIPANTS

WILD CARD ENTRIES

L.I.M.E. FOR STUDENTS GOING ON EXCHANGE

TEAM RULES

Indias premier B-schools (IM-A, IIM-B, IIM-C, IIM-L, IIM-I, IIM-K, FMS, XLRI, ISB, SPJIMR, NITIE

and JBIMS) in India. This contest is open to all first year as well as second year students from

these institutes, irrespective of their specializations.

The success of L.I.M.E. over the past years has catapulted our initiative to another level. B-School

students from various parts of the country have begun to identify with it as a common forum for

debate and interaction. We have also received an overwhelming number of requests to expand the

number of colleges that can participate in L.I.M.E. Thus, in order to make L.I.M.E. truly competitive

and encourage the participation of B-schools across the country, we introduced a concept called

the wild card entry in the third edition of L.I.M.E. and continue with the tradition for L.I.M.E. this

year as well. Like the previous years, a special challenge will be given to the students who will then

enter the competition directly in the semi-finals on equal ground with the other 12 B-schools.

Students who register for the wild card entry will be able to access one exclusive HUL case study.

Of all the entries received in this section, HUL reserves the rights to shortlist 9 teams. These teams

will then come to the HUL Campus/CNBC-TV18 Studio in Mumbai for presentations and the top 3

teams enter the semi-finals with participants from the 12 B-Schools.

We have received several queries asking us if 2nd year students going on an exchange program

can register for L.I.M.E. In response, we are happy to share that, students going on Exchange

programs are welcome to register for L.I.M.E. as long as they register as part of a 3 member team,

in which not more than one member is going on an exchange (i.e. two members will not be on an

exchange).

Students have to register in teams of 3 only.

HUL & CNBC-TV18 reserves the right to check the validity of the registration information

submitted at any point of time.

Any deviation from the above will result in immediate disqualification of the entire team.

Modification of team post registration will not be allowed.

The contest will pan across six months and will take place in the following phases:

SECTOR ALLOCATION AND REGISTRATION

CASE STUDY: ROUND 1 - CAMPUS ROUND

ELIMINATION: ROUND 1A - HUL EVALUATION

The sectors will be allocated to each B-school by a draw of lots and uploaded on the website

www.facebook.com/unileverdiariesindia

All teams will have to register themselves by logging on the


Timelines for each b-school will be uploaded on www.facebook.com/unileverdiariesindia

(i.e, the date for the case study release and the last date for submissions)

A sector specific case will be assigned to each B-school.

An HUL representative will visit the campus to launch the case challenge.

Case briefs and mentor video clips can be downloaded from


This period is the window for research, analysis and brainstorming.

Deliverables at the end of this phase:

1. A one page word write up about your idea, i.e. the teams idea on a page.

(Font: Arial, Font size: 10, Line Spacing: 1)

Teams are requested to upload the same on the www.facebook.com/unileverdiariesindia

Remember it is all the time one has to convince the Jury compromising of senior leaders from

HUL, CNBC-TV18, Marketing Faculty from your institute and senior leaders from the company

that has provided the case of what you have it takes to predict the future!

Marketing Managers from HUL will evaluate the submissions for each institute

All teams in an institute are required to upload their entries on


The jury will then shortlist the 5 best entries to represent the institute in the campus round

These top 5 entries will be uploaded on www.facebook.com/unileverdiariesindia

THE PROCESS

ELIMINATION: ROUND 1B - JURY EVALUATION

The final 5 shortlisted teams (per college) will be required to present their solution to the jury

to compete for the top 2 positions on campus.

Each team will be given 2 mins to convince the jury comprising senior leaders from HUL,

CNBC-TV18, the Marketing faculty and the Sector Representative.

The top 2 finalist teams then (per college) will be required to present a detailed PPT of their

case solution along with a 30 seconds video (optional) on the same day.

They will then have to present to the same jury.

The jury will evaluate the teams performance based on a 3 min presentation + 15 min Q&A

and a 30 seconds video (optional)

This jury process will be televised on CNBC-TV18 and will be filmed on the campus at

a mutually convenient date and time, keeping the academic schedule in mind

CASE STUDY: ROUND 2 - SEMI FINALS

ELIMINATION: ROUND 2 - JURY EVALUATION

ROUND 3: DETAILED GROUNDWORK AND MENTORING

An HUL case will be presented to the teams participating in the semi-finals (one team per B-school).

This case will be uploaded on www.facebook.com/unileverdiariesindia

The case study can be downloaded from www.facebook.com/unileverdiariesindia

This period is the window for research, analysis and brainstorming

~ Deliverables at the end of this phase:

1. A power point presentation (max - 3 mins)



3. A 30 secs video (optional) (format: mpeg)

Teams are requested to share the same with the L.I.M.E. team (email IDs to be shared later as well as

upload on the www.facebook.com/unileverdiariesindia

The winning teams from all 12 B-Schools will then be invited to present to a special jury at the

CNBC-TV18 Studio/HUL Campus in Mumbai.

The teams will be evaluated on the basis their 3 min. presentation to the Jury and a 15 min Q&A.

The travel and stay for each of the semifinalists (i.e. the one team representing each of the

12 B-Schools in the semi-finals) will be arranged by us.

3 Finalist teams will be assigned a new case brief to analyse for the Grand Finale.

These teams will be able to interact with their mentor for any conceptual clarity, discussion etc.

- via mail or phone.

~ Your deliverables at the end of this phase:

1. A power point presentation (max - 5 mins).



3. A 30 seconds video (optional) (format: mpeg).

THE PROCESS

GRAND FINALE

PRIZES

The final presentation will be a 20 minute long interaction per team (5 min presentation + 15 min Q&A).

The 3 Finalist teams will present to the final jury consisting of the most revered names in India Inc,

Advertising & Marketing specialists and academicians in the Grand Finale, the schedule for which will be

agreed.

The Category Heads and Marketing Managers and faculty members who mentored the top teams would

be invited to attend the Grand Finale.

The auditors will collate the final score and the final results will be declared by the jury on the same day

itself.

Campus Rounds: The winning team will be awarded a cash prize of INR 50,000 and each member will be

fast-tracked to the prelim interview round of the Unilever Future Leaders Programme to be a Management

Trainee (Sales & Marketing) during campus placements.

Grand Finale winners: The winning team in the Grand Finale wins a grand prize of INR 10,00,000 and

each member will be awarded a Pre Placement Interview for the Unilever Future Leaders Programme to be

a Management Trainee (Sales & Marketing) at HUL. The team would also win a ticket to the global stage

and participate amongst equals at an international Level in Unilever Future Leaders League The Unilever

case study challenge, where teams represent their respective countries at a global level and get to meet

senior leaders. A cash prize of INR 3,50,000 would be awarded to the 1st runner up team and INR 2,00,000

to the 2nd runner up team.

Please Note:

All Timelines & Deadlines at all stages will be updated on www.facebook.com/unilverediariesindia and

www.limeonline.in

For more information, please log on to www.limeonline.in

Documents

LIME 7 Rule Book for B-Schools 2015.pdf