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Lillekemothers club
Market analysis
Anneli Asser EEAida Bendziute LTRaivis Vutnans LV
Riga 2012
In Lilleke – you are not alone!
IntroductionTarget groupPrimary
CustomersSecondary
CustomersComparision with
CompetitorsSWOT analysisConclusion
Target groupCapital of Estonia Tallinn(400k
people)Estonian females age between
16-45 y/oAverage income (300€+ but
exceptions can be made)Social status, religion and
education do not matterEveryone is welcome here, and
when we say everyone then it’s everyone.
Primary CustomersYoung mothers (teens, young
adult)Adult mothersExperienced mothersA Large family (many kids)Pregnant ladiesLadies who are planning to have
baby
Secondary CustomersFriendsRelativesHusbands/boyfriendsColleages
Comparison with competitors
Lilleke Somewhat competitors
Price Expensive - No cost +
Communication Face to face+ Emails/phone -
Mood Shy people - More open people +
Additional service Gifts, caffee + None -
Other Make new friends + Quick talk -
Take place Regularly + Seminars not so often -
SWOT analysisStrengths• Provide our clients real
situations• Services are high-quality• Flexible (unemployed)• A lot of experience with
organising seminars/meetings
Weaknesses• Services are pricey• Visibility• Stuff members do not
know much about mother business
Opportunities• To Expand market• Getting close with
customers• New interesting services• Co-op with similar
companies• Optain
investors/sponsors
Threats• No customers• Increasing competition• Increasing emigration• Decreasing of natural
growth• Laws and politics
ConclusionExclusiveBetter experience for customersIndividually work with customersNot much human resources
needed
Thank you for listening