LILIZELA TOURISM AWARDS: EC

Prepared for: Provincial Tourism Coordinating Committee

Presented by: N. Zondwa

Background

In 2013, the National Department of Tourism (NDT) led a review of the two tourism awards, namely; Welcome Awards and Service Excellence Awards which were hosted at a national level. These Awards were merged to form Lilizela Tourism Awards.

Lilizela Tourism Awards start at a provincial level with categories that support the strategic goals of the National Tourism Sector Strategy.

Lilizela Tourism Award aim

Identify and reward emerging businesses in the tourism

sector

Enhance job creation through sustainable tourism

businesses that are active in the tourism industry

Build capacity to boost productivity

2015 Awards Categories

The categories for 2015 have been reviewed and are as follows:-

Category 1– Minister’s Award 

This award recognises outstanding, unique, impactful people, events,

organisations that have performed in a manner that urges the industry

closer to tourism’s 2020 vision (to grow arrivals to 15 million and

create 225 000 new jobs by 2020 with total direct and indirect GDP

contribution target from R189, 4 billion in 2009 to R499 billion in 2020).

Category 2 - Service Excellence

This award recognises how well tourism products are doing in the area

of service excellence

• Accommodation sector which is based on the Tourism Grading

Council of South Africa’s (TGCSA) definition of

accommodation establishments.

• Visitor Experience- Scenic Beauty, Roots and Culture,

Adventure and Activities, Wildlife, Lifestyle, Beach

Experience and Luxury.

• Tourist Guides- Nature Guides, Adventure Guides and Culture

Guides.

• Tour Operator Awards-Tour Operators who allow tourists to

experience the authentic experiences in South

Africa, but also ensure that the right safety measurements

are taken when transporting tourists.

Category 3 – Entrepreneurship

The ETEYA Lilizela Awards (Emerging Tourism Entrepreneur of the

Year Award) recognises black owned SMME’s who have achieved

notable success in operating their businesses

Category 4- Sustainable Development

• Universal Accessibility Award- venues that are accessible for

people with disabilities

• Imvelo Award- Best Social Involvement Programme, Best

Practice Economic Impact, Best Overall Environment Management

System and Best Resource Programme (Water, Energy and

Waist).

• B-BBEE Award- Exempted Micro Enterprises, Qualifying Small

Enterprises as well as Large Enterprises.

Lessons Learnt and areas of improvements

 The following were areas of improvements that were identified

during the 2014 Provincial Lilizela Tourism Awards;

 

Improve demographic representation of tourism businesses

entering for the awards

Increase PDI businesses participating in the tourism awards

EC: Performance on Lilizela Tourism Awards

Year 2013 2014 2015

Total entries 75 230

Including the

Imvelo Category

190

Excluding the Imvelo

Category:

Recently opened,

closing 15/08

PDI Participation 1 21 40

Provincial

Finalists

30 75 In progress

National

Finalists

10 18 In progress

National Winners 3 9 In progress

 

As a valued member of the local travel and tourism industry, you are cordially invited to attend the announcement of the Lilizela Tourism Awards provincial winners

Please join us as we recognise the best the Eastern Cape has to offer.

DATE: 10 September 2015 VENUE: Boardwalk Hotel, Port Elizabeth

TIME 18:00 – 21:00 DRESS CODE: Formal

Please RSVP before 20 August 2015 to Corinne Flanagan

e-mail to corinne.flanagan@ecpta.co.za

Contact Details: 043705 4400

THANK YOU