LIKE THIS! Better ways to improve your college social media presence, if you have one..and getting up to speed if you dont! Presenters: Ajana Wilkinson and Gene Rogers GOALS FOR THE PRESENTATIONS 1 Types of social media 2 Types that best work for aid (IMO) 3. Content 4. Schedule post 5 Living in a Hashtag world 6. Privacy/security 7 Do what your comfortable with 8 Discussion!...what do YOU do??. TYPES OF SOCIAL MEDIA 1. Myspaceits old newsbut..hey..it did get this train going..so wanted to mention it..but..not worth looking at right now 2. Facebook- Still very popularyou can posts pictures, vids and text 3 Instagram- climbing up the ladder in popularity..pictures, vids and text 4. Twitter- Mostly text only140 character(my fave for aid) 5 Youtube- videos- Dont Drop the Ball ITS A BIG PART OF HOW STUDENTS GET INFORMATION 5 C,MON EVEN THE POPE HAS A TWITTER ACCOUNT! Social media is not going away! Get on the bus! I USE TWITTER AND INSTAGRAM Dont feel like you have to do it all! Start slow and build if you choose too Here I am IN ACTION! TEXTING ANDAre your students still looking ats?...how bout texting?... Let your students know that they need to keep tabs on!. That has worked for us! CONTENT 1. Deadlines 2. Specific college news 3. State financial aid news 4. National FA news 5 Advocacy efforts 6 Light hearted info from time to time @MOLLOYFINAID WHERE TO FIND CONTENT? Follow other social media accounts DOE HESC Higher Ed sources Other accounts from your own campus MAKE IT LIGHT HEARTED All about the FAFSA and the TAP.. Custom videos Custom memes (best for instagram) HOT RIGHT NOW! Live streaming information Since its hotjust something to get the students attention LIVING IN A HASHTAG WORLD YesI still called it a Pound sign until recently Great way to search a topic! Great example is #Fachat HOW TO SCHEDULE SOCIAL MEDIA POSTS! PRIVACY/SECURITY Don't forget about privacy settings. You use them on your personal profiles, do the same at work.. Taking care of the privacy settings also includes protecting your passwords. Only give passwords to those a select few and choose a password that would be hard to guess. Also, use capital letters, numbers and characters within your password. DO WHAT YOUR COMFORTABLE WITH! Social media platforms should be nice additions. Dont stress..do what youre comfortable with. DISCUSSION?? SPECIAL THANKS Special thanks to Erika Cox (University of Texas) and Tony Sozzo(NYMC) for some of the information in this presentation