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Like RT amp Share A Guide to Creating
Content That Makes People Click
Presented By Nailah Ellis TImberlake
USA Swimming Productions
What we will cover
bull Social Channels Used by USA Swimming and Performance
bull Big Picture Strategy
bull Engagement
bull How to Improve
What Makes People Click
SWIMMING PUPPIES
Source 2016 Social Media Marketing Industry Report
Source 2016 Social Media Marketing Industry Report
Social Snapshot Facebook
bull 428533 followers
bull Women 54 Men 46
bull Age 18-24 is 34 of
bull followers
bull Terminology Share Like or Comment
Social Snapshot Twitter
bull 277904 followers
bull Women 54 Men 46
bull Age 18-24 is 35 of followers
bull Terminology Retweet Favorite or Reply
Social Snapshot Instagram
bull 441667 followers
bull Women 55 Men 45
bull Age 18-24 is 32 of followers
bull Terminology Like or Comment External apps like Repost allow sharing
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
USA Swimming Productions
What we will cover
bull Social Channels Used by USA Swimming and Performance
bull Big Picture Strategy
bull Engagement
bull How to Improve
What Makes People Click
SWIMMING PUPPIES
Source 2016 Social Media Marketing Industry Report
Source 2016 Social Media Marketing Industry Report
Social Snapshot Facebook
bull 428533 followers
bull Women 54 Men 46
bull Age 18-24 is 34 of
bull followers
bull Terminology Share Like or Comment
Social Snapshot Twitter
bull 277904 followers
bull Women 54 Men 46
bull Age 18-24 is 35 of followers
bull Terminology Retweet Favorite or Reply
Social Snapshot Instagram
bull 441667 followers
bull Women 55 Men 45
bull Age 18-24 is 32 of followers
bull Terminology Like or Comment External apps like Repost allow sharing
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
What we will cover
bull Social Channels Used by USA Swimming and Performance
bull Big Picture Strategy
bull Engagement
bull How to Improve
What Makes People Click
SWIMMING PUPPIES
Source 2016 Social Media Marketing Industry Report
Source 2016 Social Media Marketing Industry Report
Social Snapshot Facebook
bull 428533 followers
bull Women 54 Men 46
bull Age 18-24 is 34 of
bull followers
bull Terminology Share Like or Comment
Social Snapshot Twitter
bull 277904 followers
bull Women 54 Men 46
bull Age 18-24 is 35 of followers
bull Terminology Retweet Favorite or Reply
Social Snapshot Instagram
bull 441667 followers
bull Women 55 Men 45
bull Age 18-24 is 32 of followers
bull Terminology Like or Comment External apps like Repost allow sharing
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
What Makes People Click
SWIMMING PUPPIES
Source 2016 Social Media Marketing Industry Report
Source 2016 Social Media Marketing Industry Report
Social Snapshot Facebook
bull 428533 followers
bull Women 54 Men 46
bull Age 18-24 is 34 of
bull followers
bull Terminology Share Like or Comment
Social Snapshot Twitter
bull 277904 followers
bull Women 54 Men 46
bull Age 18-24 is 35 of followers
bull Terminology Retweet Favorite or Reply
Social Snapshot Instagram
bull 441667 followers
bull Women 55 Men 45
bull Age 18-24 is 32 of followers
bull Terminology Like or Comment External apps like Repost allow sharing
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Source 2016 Social Media Marketing Industry Report
Source 2016 Social Media Marketing Industry Report
Social Snapshot Facebook
bull 428533 followers
bull Women 54 Men 46
bull Age 18-24 is 34 of
bull followers
bull Terminology Share Like or Comment
Social Snapshot Twitter
bull 277904 followers
bull Women 54 Men 46
bull Age 18-24 is 35 of followers
bull Terminology Retweet Favorite or Reply
Social Snapshot Instagram
bull 441667 followers
bull Women 55 Men 45
bull Age 18-24 is 32 of followers
bull Terminology Like or Comment External apps like Repost allow sharing
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Source 2016 Social Media Marketing Industry Report
Social Snapshot Facebook
bull 428533 followers
bull Women 54 Men 46
bull Age 18-24 is 34 of
bull followers
bull Terminology Share Like or Comment
Social Snapshot Twitter
bull 277904 followers
bull Women 54 Men 46
bull Age 18-24 is 35 of followers
bull Terminology Retweet Favorite or Reply
Social Snapshot Instagram
bull 441667 followers
bull Women 55 Men 45
bull Age 18-24 is 32 of followers
bull Terminology Like or Comment External apps like Repost allow sharing
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Social Snapshot Facebook
bull 428533 followers
bull Women 54 Men 46
bull Age 18-24 is 34 of
bull followers
bull Terminology Share Like or Comment
Social Snapshot Twitter
bull 277904 followers
bull Women 54 Men 46
bull Age 18-24 is 35 of followers
bull Terminology Retweet Favorite or Reply
Social Snapshot Instagram
bull 441667 followers
bull Women 55 Men 45
bull Age 18-24 is 32 of followers
bull Terminology Like or Comment External apps like Repost allow sharing
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Social Snapshot Twitter
bull 277904 followers
bull Women 54 Men 46
bull Age 18-24 is 35 of followers
bull Terminology Retweet Favorite or Reply
Social Snapshot Instagram
bull 441667 followers
bull Women 55 Men 45
bull Age 18-24 is 32 of followers
bull Terminology Like or Comment External apps like Repost allow sharing
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Social Snapshot Instagram
bull 441667 followers
bull Women 55 Men 45
bull Age 18-24 is 32 of followers
bull Terminology Like or Comment External apps like Repost allow sharing
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Social Snapshot Snapchat
bull 7500 followers
bull 200 million active users worldwide
bull Snapchatters watch more than 10 billion videos every day
bull Terminology Stories Chat Filters Geofilters
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Engaging Social Content Is
bull Visual
bull ExclusiveBehind the
Scenes
bull Built on trendsAbility
to go viral
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Visual Content is King
bull Photos
bull Videos
bull Infographics
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Photos
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Videos
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Infographics
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Tricks Tools amp Apps
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Slow-Mo amp Time Lapse
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Think Strategically
bull Determine your goals
bull Measure how yoursquore performing
bull Identify the right channels to reach the
right audience
bull Focus on building a positive brand
reputation
bull Create a forum to tell your story
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Execution
bull Create an Editorial Calendar ndash itrsquos one of
the most important things used to plan and
rollout communications across multiple
social channels
bull Cross promoteshare content across the all
of your social channels
bull Integrate social content into your website
bull Maximize opportunities for content
marketing
Weekly Content
FridayFun-days
ThrowbackThursdays
SundaySensations
SpiritSaturdays
WednesdayWinners
TuesdayTrivia
MotivationalMondays
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Behind the Scenes
bull Exclusive Content
bull Never seen before interviews
bull Engage with your Experts
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Exclusive Content
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Engage with your experts
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Built on Trends
bull Jump on Appropriate Trending Topics
bull Holidays amp Cultural Calendar
bull Live Events
bull Become Part of the Conversation
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Whatrsquos Trending
GoldenGlobesSuperBowl
Oscars
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Snow Swimming
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Holiday amp Cultural Calendar
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
PickADay
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Live Events
bull Create a Hashtag ArenaProSwim
bull Share Regularly
bull Use Photos and Video
bull Tag Your Experts
bull Tag Your Sponsors
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Be Part of the Conversation
NGWSDExplainThe90sIn4Words
WhatIDoForFunIn5Words
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Engaging Social Content Is
bull Visual
bull Exclusive
Behind the
Scenes
bull Built on trends
Ability to go viral
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
Thank you
Nailah Ellis Timberlake
Manager of USA Swimming Productions
NtimberlakeUSASwimmingorg
Twitter EisforEllis
