Lifestyle Leadership

Solving the problem of convergence

Digital

• No human sees the difference between:– PCs– Game machines– TV– Cell phones

• They see them all as “digital”

• Yet we know that each of these areas are completely different industries

Solving the problem of Convergence

• We want everything to work together• Entertainment is part of many aspects of

life• We need to connect the Living Room with:

– School, the office, on the road– Mobile devices– Our friends, families and groups

• And now the entertainment doesn’t necessary come from JUST Hollywood

Have to take risks

• Nothing comes without risks

• Investing your time

• Helping others

• Contribute to the community

• Innovate

• Leadership

Entertainment as a tool

• We use entertainment to educate, to control, to make money and to elect politicians

• Therefore the digital technologies are becoming more and more part of everything

• Video, audio and images must be:– Created, edited, mixed up– Managed, organized, stored

Forms of expression

• All humans need to create

• Blogging has empowered millions

• Now media blogging (podcasting and vlogging) is expanding blogging

• Structured Blogging is helping to establish standards

Digital Lifestyle Aggregation

• Bring together all of the aspects of your digital life

• Share with your friends

• Manage your children’s exposure

• Connect families together

• Rate, comment and link to

Meshed Islands

• Nowadays software is developed by small teams

• Isolated features, not really products

• Open standards can act as a bridge to inter-connect these Islands together

• Into an Archipelago

Distributed meshed world

• Archipelago of functionality equals what the BigCos are doing or will do

• Leaves room for small players to participate in the eco-system

• Ideal for Internationalization

• Truly scalable