TAPESTRYSEGMENTATION

TM

esri.com/tapestry

Households: 1,021,400

Average Household Size: 3.20

Median Age: 34.6

Median Household Income: $30,400

LifeMode Group: Ethnic Enclaves

Southwestern Families

WHO ARE WE?Residents in these neighborhoods are young families that form the foundation of Hispanic life in the Southwest. Children are the center of households that are composed mainly of married couples with children and single-parent families. Grandparents are caregivers in some of these households. Recent arrivals and older generations are language-isolated. Much of the working-age population is employed in blue-collar occupations, specializing in skilled work, as well as building maintenance and service jobs. Spending is focused on the family and at-home entertainment, but they do like to gamble (casinos and lottery tickets).

OUR NEIGHBORHOOD• A family market: Married couples with kids, single parents, and grandparents head these households.

• Average household size is higher at 3.20 (Index 124).

• Many residents were born abroad (Index 242); many households have residents who speak only Spanish (Index 569).

• Over 45% of householders rent single-family homes within a mix of urban city centers and the suburbs in metropolitan areas.

• Neighborhoods are older; most of the homes constructed prior to 1970.

• Nearly 70% of all households have one or two vehicles available.

SOCIOECONOMIC TRAITS• While close to 32% have attended or graduated from college, nearly 40% did not complete high school, which has limited their employment prospects.

• High rate of unemployment is at 9% (Index 168), and low labor force participation is at 52% (Index 84).

• Most households receive income from wages or salaries, but over 35% receive contributions from Social Security and over 12% from Supplemental Security Income.

• While budget-conscious consumers, they are also mindful of quality and attentive to environmental concerns in their purchasing decisions.

• Often, purchase decisions are based on how a product may improve or organize their lives.

Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100. Consumer preferences are estimated from data by GfK MRI.

7F

TAPESTRYSEGMENTATION

TM

esri.com/tapestry

LifeMode Group: Ethnic Enclaves

Southwestern Families7F

85+80–8475–7970–7465–6960–6455–5950–5445–4940–4435–3930–3425–2920–2415–1910–14

5–9<5

8% 4% 0 4% 8%

Male Female

Median Household Income

Median Net Worth

$56,100

$93,300

$30,400

$15,500

$0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000

EsriMedianHHIncome

EsriMedianNetWorth

Series2 Series1

$56,100

$93,300

$30,400

$15,500

$0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000

EsriMedianHHIncome

EsriMedianNetWorth

Series2 Series1

Housing

Food

Apparel & Services

Transportation

Health Care

Entertainment &Recreation

Education

Pensions &Social Security

Other

!"!# $!"%# $&"!# $&"%#$'"!# $'"%# $("!# $("%# $)"!# $)"%# $

!"#$%&'$%()*

!"#$%&'$%+),

!"#$%&'$%-()-*

!"#$%&'$%-+)-, $

!"#$%&'$%.().*

!"#$%&'$%.+)., $

!"#$%&'$%/()/*$

!"#$%&'$%/+)/, $

!"#$%&'$%*()**$

!"#$%&'$%*+)*, $

!"#$%&'$%+()+*$

!"#$%&'$%++)+, $

!"#$%&'$%0()0*$

!"#$%&'$%0+)0, $

!"#$%&'$%1()1*$

!"#$%&'$%1+)1, $

!"#$%&'$%2()2*$

!"#$%&'$%2+3

&'$%45%6$7%) !"#$

6$89$:. 6$89$:-

!"!# $ !"%# $ &"!# $ &"%#$ '"!# $ '"%# $ ("!# $ ("%# $ )"!# $

!"#$%"&'("&)*+

!"#$%"&'("&,*-

!"#$%"&'("&.) *.+

!"#$%"&'("&., *.-

!"#$%"&'("&/) */+

!"#$%"&'("&/, */-

!"#$%"&'("&0)*0+

!"#$%"&'("&0,*0-

!"#$%"&'("&+)*++

!"#$%"&'("&+,*+-

!"#$%"&'("&,) *,+

!"#$%"&'("&,, *,-

!"#$%"&'("&1)*1+

!"#$%"&'("&1,*1-

!"#$%"&'("&2)*2+

!"#$%"&'("&2,*2-

!"#$%"&'("&3)*3+

!"#$%"&'("&3,4

56$78&9:8%"

;"7:"</ ;"7:"<.

INCOME AND NET WORTHNet worth measures total household assets (homes, vehicles, investments, etc.) less any debts, secured (e.g., mortgages)or unsecured (credit cards). Household income andnet worth are estimated by Esri.

OCCUPATION BY EARNINGSThe fi ve occupations with the highest number of workers in the market are displayedby median earnings. Data from the Census Bureau’s American Community Survey.

AVERAGE HOUSEHOLD BUDGET INDEXThe index compares the average amount spent in this market’s household budgets for housing, food, apparel, etc., to the average amount spent by all US households. An indexof 100 is average. An index of 120 shows that average spending by consumers in this marketis 20 percent above the national average. Consumer expenditures are estimated by Esri.

AGE BY SEX (Esri data)

Median Age: 34.6 US: 38.2 Indicates US

RACE AND ETHNICITY (Esri data)

The Diversity Index summarizes racial and ethnic diversity. The index shows the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. The index ranges from 0 (no diversity) to 100 (complete diversity).

Diversity Index: 65.0 US: 64.0

Hispanic*

Multiple

Other

Asian andPac. Islander

AmericanIndian

Black

White

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000

0

40,000 80,000 120,000 160,000

*Hispanic Can Be of Any Race.

0 20% 40% 60% 80%

0 $100K $200K $300K $400K $500K $600K+

0 $100K $200K $300K $400K $500K $600K+US Average. US Median.

Med

ian

Ear

ning

s

Workers (Age 16+)

56

58

56

59

55

53

43

51

52

0 50 100 150 200 250 300 350

Own53.7%

Rent46.3%

ChartTitle

Own Rent

HomeOwnershipUS Percentage:

62.7% Own 37.3% Rent

Population

Population Growth (Annual %)

Population Density (Persons per sq. mile)

350

350

350

0

0

0

900,000

-0.5%

0

11,000,000

3.0%

25,000

3,318,700

0.6%

1000

Wealth Index

Socioeconomic Status Index

Housing Affordability Index

37

68

15868

TAPESTRYSEGMENTATION

TM

esri.com/tapestry

MARKET PROFILE (Consumer preferences are estimated from data by GfK MRI)

• Television is a primary source of entertainment, and most homes have multiple sets.

• Residents prefer to pay bills in person, but paying using their mobile devices is growing.

• Baby and children’s products, such as food, clothing, and furniture, are common purchases.

• They shop at pharmacies such as Walgreens, dollar stores, and discount department stores like JC Penney and Sears.

• They listen to Hispanic radio and watch Hispanic programming on television.

• Most households have landlines—used frequently for international calls.

• About 2 out of 3 households are connected, although access to the Internet is used primarily for entertainment.

ESRI INDEXESEsri developed three indexes to display average household wealth, socioeconomic status, and housing affordability for the market relative to US standards.

POPULATION CHARACTERISTICSTotal population, average annual population change since Census 2010, and average density (population per square mile) are displayed for the market relative to the size and change among all Tapestry markets. Data estimated by Esri.

LifeMode Group: Ethnic Enclaves

Southwestern Families7F

HOUSINGMedian home value is displayed for markets that are primarily owner occupied; average rent is shown for renter-occupied markets. Tenure and home value are estimated by Esri. Housing type and average rent are from the Census Bureau’s American Community Survey.

Typical Housing:Single Family

Median Value:$87,900US Median: $207,300

High

Low

TAPESTRYSEGMENTATION

TM

esri.com/tapestry

SEGMENT DENSITYThis map illustrates the density and distribution of the Southwestern Families Tapestry Segment by households.

LifeMode Group: Ethnic Enclaves

Southwestern Families7F

For more information1-800-447-9778

info@esri.comesri.com

Copyright © 2020 Esri. All rights reserved. Esri, the Esri globe logo, Tapestry, @esri.com, and esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.

G826513ESRI2C1/20ms