Life Story Library Foundation

Writing Project

Foundation Mission● Record and archive the life stories

of everyday people.● Creatively capture hard earned

wisdom. ● Preserve the strength, courage

and wisdom of meaningful stories.

Foundation Needs

● Promotional short piece fordistribution to friends of theFoundation.

● Social Media Instruction Guidelines.● Broader audience promotion.

Research Documents● Meeting with life stories foundation

director

● Researched other similar foundation’s social media strategy

● Facebook

● Twitter

● Linkedin

● Artistic and thought provoking language appeal to the intended audience.

● “connections”, “empathy”, “understanding”; these are Foundation “buzz words” that convey the spirit of the organization.

● “Our encounters are brief” symbolizes the Foundations role in the narrative process.

● “choose” conveys a sense of personal responsibility.

● “tell our stories” again highlights the mission of the organization.

● “Listen” brings this mission full circle, conveying a deepening message about the dream of storytelling.

● Presents all necessary information for the event.

Social Media Manual● Goal driven introduction.● Brief explanation of social media.

● Gives specific guidance on which sites to focus on.

● Gives clear, numbered points.● Acknowledges there are other sites,

but makes it clear which are important.

● Another example of clear points.

● Repetition of the world “audience”

● Sets up the rest of the manual.

● Clear and concise instructions.

● “Content foreshadows coming section.

● “donors, partners, and other friends of the organization” spells out who to begin with.

● Guidance does not attempt to micromanage.

● Convey’s general principles when creativity dictates.

Conclusion

● Growing the Foundation’s audience.● Helping them appeal to a younger

generation.● Ensuring their message reaches people from

every walk of life.