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Life-FitT E A M 9
THE BUSINESS PROBLEM
WHO HAS THE PROBLE
M?
WHY IS IT A
PROBLEM?
Life-Fit
INFORMAL CONFIDENTIAL CONSULTATIONS
24/7 AVAILABIL ITY
PHONE AND VIDEO CONSULTATIONS
WHAT WE DO
MASTER’S AND DOCTORAL CLINIC IANS
• Outreach • Community liaisons• Target marketing
C u s t o m e r A c q u i s i t i o n• Small to medium size
businesses• Informal counseling services• Building mental health into
health & wellness
Ta rg e t M a r ke t• Mental health doesn’t
discriminate• Focusing on all age, ethnicities
and backgrounds• 1 in 4 adults experiences
mental illness every year
M a r ke t S i z e
Competitors are: EAP, Talkspace, Breakthrough & Betterhelp• Limited sessions• Expensive for low-income
clients• Only offered by large
corporations
C o m p e t i t i v e A n a l y s i s S t a ffi n g
Year One: Start with 1500 clientsYear two:15% Increase ~ 1725 clientsYear three:20% Increase ~ 2070 clientsYear four: 25% Increase ~ 2588 clientsYear five: 25% Increase ~ 3234 clients
M a r ke t S h a r e
MARKET ANALYSIS
• IACS recommendation 1:1500• Our ratio with 13 clinicians
• 1:115
COMPETITORS
UH, Frost Bank, CarMax, GameStop, Eminent Events, NCS Energy, LoneStar Candy, Ikea Houston, Frazer Ltd., Guitar Center.
780 EMPLOYEES POLLED
87%
Does your employerthat
have services
adequately
addressmental/behavioralhealth?
13%NO YES
Would you be
to pay $10/ monthfor this service?
88%
12%YE
SNO
willing
Innovation and employment of technology and clinical expertise.
S o u r c e o f o u r a d v a n t a g eEmployees using Life-Fit service to stay well and productive for their
employers.
H o w w e c r e a t e v a l u eMid-sized to small organizations without mental health wellness
initiatives.
W h o w e c r e a t e v a l u e f o r
By businesses purchasing Life-Fit wellness service for their employees.
H o w w e m a ke m o n e yCost
AvailabilityPrivacy
Triage Model
H o w w e d i ff e rFounding partner’s commitment to success.Nurture business partner relationship.Continue to innovate with technology.
Ke y p a r t n e r f a c t o r s
BUSINESS MODEL
OVERALL STRATEGY• Address mental therapy needs for employees 24/7.
• Promote continued wellness and productivity of
employees.
• Low cost allows organizations to provide employees
with additional wellness program benefits.
• First 5 years, we will not receive compensation.
• Operational costs increase after 2nd year.
• Projected growth drives sustained profit after
year 5.
FINANCIAL PROJECTIONS (5 YR.)
Y E A R 1
1,500 Cl ients
Y E A R 2 Y E A R 3 Y E A R 4 Y E A R 5
Cl ients increase 15%
Cl ients increase 20%
Cl ients increase 25%
Cl ients increase 25%
Life-Fit Financial Forecast
Year one Year Two Year Three Year Four Year Five
Income $ 111,500.00 $ 196,900.00 $ 237,100.00 $ 286,840.00 $ 359,460.00
YR end Client's 1500 1725 2070 2588 3234
Cost Of Services
Titanium Pricing $ 2,625.00 $ 1,560.00 $ 1,560.00 $ 1,560.00 $ 1,560.00 Protocall On-Call Services $ 10,123.00 $ 10,123.00 $ 10,123.00 $ 10,123.00 $ 10,123.00 Clinicians $ - $ 110,000.00 $ 110,000.00 $ 165,000.00 $ 165,000.00 Interns $ 45,760.00 $ 45,760.00 $ 68,640.00 $ 68,640.00 $ 91,520.00
Malpractice Insurance $ 560.00 $ 560.00 $ 560.00 $ 560.00 $ 560.00 Telephone - Service $ 7,851.60 $ 7,851.60 $ 7,851.60 $ 7,851.60 $ 7,851.60 Telephone Reimbursement $ 5,400.00 $ 5,400.00 $ 5,400.00 $ 5,400.00 $ 5,400.00
Internet Reimbursement $ 9,000.00 $ 9,000.00 $ 9,000.00 $ 9,000.00 $ 9,000.00 Payroll Taxes $ 3,500.64 $ 11,915.64 $ 13,665.96 $ 17,873.46 $ 19,623.78 Printing/Supplies $ 1,604.07 $ 1,279.33 $ 1,279.33 $ 1,279.33 $ 1,279.33 Software $ 408.00 $ 408.00 $ 408.00 $ 408.00 $ 408.00 Website Hosting $ 102.00 $ 102.00 $ 102.00 $ 102.00 $ 102.00
Operational Cost $ 86,934.31 $ 203,959.57 $ 228,589.89 $ 287,797.39 $ 312,427.71
Net Profit $ 24,565.69 $ (7,059.57) $ 8,510.11 $ (957.39) $ 47,032.29
QUESTIONS