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LIFE. ExtraordInary
SInGaPorE tatLEr MEdIa KIt 2017
SInGaPorE tatLEr MEdIa KIt 2017 2
LIFE. ExtraordInarySInGaPorE tatLEr
Singapore Tatler has been the country's most respected and influential luxury lifestyle publication for over 30 years, but more than a magazine, Tatler is a community of the most affluent, influential and respected people in Singapore. Our readers are the ultimate connoisseurs of luxury; sophisticated consumers who look for the best experiences, products and services to complement their lives and who turn to Tatler as a trusted guide.
To serve this discerning market, we offer articles of depth and substance written by some of the world’s most respected authorities in their field. Together with modern, stylish design and stunning photography, Singapore Tatler is a publication recognised as the best in the country, winning the 2016 Luxury Magazine award in Marketing magazine’s survey of advertisers, marketers and brand specialists.
Our digital platforms complement and extend the print publication’s reach, with a rich-content website at sgtatler.com that is Singapore’s largest luxury portal, with over 140,000 unique visitors monthly. In addition our Facebook page has over 53,000 followers, the majority of whom are in Singapore.
• PrInt • dIGItaL • EvEntS
about uS
LUXURY MAGAZINE
OF THE YEARMarketing Magazine
Survey 2008-2014, 2016
LUXURY DIGITAL MEDIAOF THE YEAR
Marketing Magazine Survey 2014-2016
OVERALL MAGAZINE
OF THE YEARMarketing Magazine
Survey 2014
SInGaPorE tatLEr MEdIa KIt 2017 3
LIFE. ExtraordInary
tatLEr LIFE. ExtraordInarySingapore Tatler is a member of the Tatler group of publications in Asia that connects high society and the most influential people in nine Asian markets.
EdItorIaL ExcELLEncE - The editorial environment is characterised by incisive reporting and insider knowledge. Our voice is distinguished by sophistication, wit and savoir faire.
award-wInnInG vISuaLS - Singapore Tatler is a tour de force of art direction, photography and graphic design.
PowErFuL HErItaGE - The Tatler name commands respect and is internationally acknowledged as a leader in its field.
EStEEMEd rEadErSHIP - We reach an audience unrivalled by any other publication – esteemed and affluent trendsetters and thought leaders with whom any brand would proudly associate.
ExtEnSIvE rEacH - With our brand extensions and supplements that cover a variety of topics from lifestyle and beauty to finance and school, we are able to reach varied groups of readers with diverse interest through our extensive network of distribution channels.
SInGaPorE tatLEr MEdIa KIt 2017 4
LIFE. ExtraordInary
concIErGE From which trends are in, to the great new places to eat and shop, Concierge is the perfect opener for those seeking to know the best Asia has to offer.
FacES Tatler prides itself on unparalleled access to Asia’s most exclusive parties and events, featuring the crème de la crème of the region’s A-listers.
StyLE This newly expanded section leaves no trend unexplored and no hot designer unnoticed. The season’s most significant looks are captured by our world class team of editors, stylists and photographers for the front-row fashionista.
FEaturES In-depth articles that explore every facet of luxury, from histories of the most famous luxury brands to the latest in lifestyle trends and exclusive personality profiles.
LIFE This is where we showcase luxury experiences to savour. We cover every aspect of the good life, from fine dining to fine art, to wealth management and philanthropy.
contEntPrInt
SInGaPorE tatLEr MEdIa KIt 2017 5
LIFE. ExtraordInary
MaGaZInE dIStrIbutIon
Singapore Tatler reaches a VVIP database of 7,500 high net worth individuals and is sold at the country’s best bookstores, specially selected
newsstands and convenience stores. Our publications are also available at online magazine stores Magzter, Zinio and PressReader. In addition, copies
are placed in the city’s five-star hotels, private and residential clubhouses, airlines, airport lounges and luxury serviced apartments.
Newstands
SpecialEvents& Galas
First &BusinessClass Lounges
*Others include promotional copies for advertisers and agencies
6%
Qualified VIPS
Top Luxury Condos & Serviced Apartments
Hotels &Country Clubs
dIStrIbutIon cHannELS
cIrcuLatIon brEaKdown
43%23%
14%
3%
5%
3%PrivateBankingLounges 3%
Circulation:
17,500
7,500Qualified
VIPS
9,000Strategic Display
Locations
1,000CopySales
*Others
SInGaPorE tatLEr MEdIa KIt 2017 6
LIFE. ExtraordInary
PrIntratES& MatErIaL SPEcIFIcatIonS
booKInG dEadLInEEight weeks prior to the month of publication.
accrEdItEd advErtISInG aGEncy coMMISSIonS 15% gross
cLoSInG dEadLInENo postponement of booking/s and closing date for all materials are six weeks prior to the month of publication.
GuarantEEd PoSItIonSDepending on availability of space and subject to the following surcharges:
- Fixed position: 25% loading - Page facing editorial: 15% loading
non-Standard advErtISInGRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
MaGaZInE SIZE MEaSurEMEnt In MM (w x H)
Size trim bleed** type areaFull Page 228 x 305 234 x 311 200 x 273
Double Page Spread 456 x 305 462 x 311 200 x 273 each page
Front Cover Reverse Gatefold 452* x 305 458 x 311 200 x 273 each page
*226(L)+226(R)
**BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team ([email protected])
type no./pages Rate (sgD) 6x 12x
stanDaRD aDveRtising
Full page (Rop) 1 9,450 8,505 7,960
Double page spread (Rop) 2 18,900 17,010 15,960
special inseRtion
outside Back 1 15,750 14,175 13,356
inside Back 1 10,500 9,450 8,925
iFc spread 2 24,150 21,735 20,475
1st Dps 2 23,625 21,210 19,950
2nd Dps 2 23,100 20,790 19,425
3rd Dps 2 21,210 19,005 17,850
4th Dps 2 20,265 18,165 17,115
1st ad facing toc 1 10,080 9,030 8,505
2nd ad facing toc 1 10,500 10,350 8,925
3rd ad facing toc 1 10,185 9,135 8,610
Masthead 1 9,660 9,545 8,190
editor’s note 1 9,660 9,545 8,190
SInGaPorE tatLEr MEdIa KIt 2017 7
LIFE. ExtraordInary
EVENTSWith years of experience in event organisation, we have organised some of the most memorable corporate and social events in Singapore, such as the annual Tatler Ball as well as many brand-related events.
tatLEr baLLThe Tatler Ball has always been one of the most anticipated annual events on the social calendar of Singapore. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in Singapore, as well as in China, Taiwan, Hong Kong, Malaysia, Thailand, Indonesia and the Philippines.
concEPtuaL MarKEtInG EvEntSWe have teamed up with clients to organise concept-driven and tailor-made events and campaigns that reach out to our VIPs in unique and memorable ways.
LIFEStyLE EvEntSWe support wedding fairs, golfing competitions, wine dinners, product launches, luxury conferences, exhibitions and more.
EvEntS
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LIFE. ExtraordInaryEvEntS
Singapore Tatler Ball
Singapore Children’s Society Gala
Singapore Tatler Fashion Hall Of FameBone Marrow Donor Programme Charity Gala The Eye Ball
Singapore Tatler Gen T
MBS Valentine’s Day Dinner
Singapore’s Best Restaurants Awards
SInGaPorE tatLEr MEdIa KIt 2017 9
LIFE. ExtraordInarydIGItaL - SInGaPorEtatLEr.coM
SInGaPorEtatLEr.coMSingaporeTatler.com is the digital platform of the renowned Singapore Tatler magazine, producing all exclusive online content and providing daily Singapore updates on the latest events and most important lifestyle trends.
Our experienced and savvy editors and prominent columnists, showcase all things luxury in a wide range of topics, from people to lifestyle, high-end fashion to fine dining, captivating and entertaining our well-heeled readership.
MobILE oPtIMIZatIonSingaporeTatler.com allows automatic user-interface adjustments to all smartphones and tablets. The mobile version is designed for easy browsing while offering alternative display opportunities to maximize your brand exposure to target audience in a clutter free advertisement environment.
dIGItaLPLatForMS
An array of services are available from customized content to email marketing, display advertising to social media interactions. Product listings, video
promotions and live broadcastings are offered to enhance advertisements goals and create a 360-degree approach to digital marketing in an
exclusive curated space for luxury brands.
onLInE rEacH:
140,000SocIaL MEdIa rEacH:
75,000EMaIL:
30,000
SInGaPorE tatLEr MEdIa KIt 2017 10
LIFE. ExtraordInary
traFFIc and StatIStIcS
Singapore has one of the highest internet penetration rates within the region with currently about 4.7 million internet users.
vISItor ProFILE
ProFESSIon
63%Executive/
Managerial
27%Professional
10%Others
natIonaLIty
78%Asian
22%Non-Asian
aGE
61%25-44
8%18-24
31%45 or Above
GEndEr
41%Male59%
Female
dIGItaL - SInGaPorEtatLEr.coM
wEbSItE
140,000Monthly Unique Visitors
30,000E-Newsletter Database
1.4MMonthly Page Views
SInGaPorE tatLEr MEdIa KIt 2017 11
LIFE. ExtraordInary
dIGItaLratES
All prices quoted in Singapore Dollar
Please contact our sales team for custom-tailored solutions to meet your campaign needs.
dIGItaL - SInGaPorEtatLEr.coM
Display aDveRtising - DesKtop & MoBile
sections pRice peR WeeK estiMateD iMpRessions peR MontH
HoMepage $ 12,000 36,000
FasHion & BeaUty $ 9,000 80,000
WatcHes & JeWelleRy $ 9,000 80,000
events $ 25,000 400,000
society $ 10,000 120,000
tHe tatleR lists $ 6,500 56,000
tRavel $ 6,500 48,000
WeDDing $ 7,500 80,000
aRts & cUltURe $ 6,500 56,000
Dining* $ 6,500 60,000
HoMes* $ 4,000 20,000
– 100% SOV Buys with specific AD Unit combinations on Desktop & Mobile – Premium charges applicable during peak months for THE TATLER LISTS – Display site-buyouts are subject to availabilty and do not include DINING, HOMES and SPECIAL PAGES – Category specific advertisers only - *DINING , *HOMES – Prices effective March’17 and are subject to any further changes in 2017– Prices indicated are NETT– Cancellations charges apply
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LIFE. ExtraordInary
All prices quoted in Singapore Dollar
WRite - Up aDveRtoRial SGT Homepage Carousel - 1 week, Respective Section, E-newsletter feature, Social Media Post
$ 8,000
WRite -Up aDveRtoRial (Special Layout/Execution, Tatler Production)
SGT Homepage Carousel - 1 week, Respective Section, E-newsletter feature, Social Media Post
$ 15,000 (excludes production fee)
viDeo aDveRtoRial - (Video Asset Provided By The Brand)
SGT Homepage Carousel - 1 week, Respective Section, Tatler TV feature, E-newsletter feature, Social Media Post
$ 10,000
viDeo aDveRtoRial - (Video Asset Produced By Tatler)*
SGT Homepage Carousel - 1 week, Respective Section, Tatler TV feature, E-newsletter feature, Social Media Post
$ 15,000 (excludes production fee)
eDitoR's picK / sHopping gUiDe oR RelateD cUstoMiseD solUtions
Product Feature, Presence on SGTATLER
upon request
cUstoMiseD content
FoRMat one -oFF
eMail MaRKetingFoRMat DataBase one -oFF
endorsed eDM - singapoRe tatleR 30,000 $ 8,000
e-newsletter Banner 30,000 $ 10,000
e-newsletter skinner + Banner (take over) 30,000 $ 16,000
– Prices effective March'17 and are subject to any further changes in 2017– Prices indicated are NETT – Cancellations charges apply
dIGItaLratESPlease contact our sales team for custom-tailored solutions to meet your campaign needs.
dIGItaL - SInGaPorEtatLEr.coM
SInGaPorE tatLEr MEdIa KIt 2017 13
LIFE. ExtraordInarycontact uS
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For Singapore advertising enquiries, please contact:
Stephanie tayGeneral Manager of SalesT: + 65 65950-217E: [email protected]
For international advertising enquiries, please contact:
Edmond cheukInternational Sales DirectorE: [email protected]
Edipresse Media Singapore Pte Ltd14 Kung Chong Road, #06-02 Lum Chang Building Singapore 159150T: + 65 6323 1606F: + 65 6323 1692E: [email protected] W: www.edipressemedia.com
