Liesl Wise: Visual Media Portfolio

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PORTFOLIOLiesl Wise


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Contact Information

Liesl [email protected]

(860-770-4695)

For mail inquiries and purposes:

2807 Fox Drive

Durham, NC 27221

View visual media projects online at

www.lieslwise.wordpress.com.

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Diligence Detail Design


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Table of ContentsPage 3 Basic Photography

Page 5 Web Page Design

Page 7 Black and White Flier

Page 8 Stationery

Page 9 Brochure Project

Page 10 Logos

Page 11 Montage Photoshop Project

Page 13 Event Ad

Page 15 Business Card


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Date: October 19, 2013

Course: Comm 130 Visual Media

Instructor: Julie Peterson

Objective: Effectively utitlize the fundamentals of Adobe Photo-

shop as well as the fundamentals of photography.

Description: The scenario given for this project is that Im apply-

ing for a job at a photography studio and I need to demonstrate

good photography and image editing skills. Another aspect ofthe assignment is that I have to desaturate a part of the image

and add a filter or colorization to another part of the image to

make it stand out.

Process: The first thing I did for the project was rent a camera

and go outside to shoot some photos. I picked a good time of

the day, it wasnt too bright outside. I had to size the image and

crop it, making sure that it was 66 inches. After this, I desatu-rated the background (everything but the VW bug), and I applied

a filter to the bug. The filter I used was deep emerald. Puttingthe image on the canvas was the last step. You will notice that

I used the rule of thirds in my photo.

Programs/Tools Used: Adobe Photoshop CS6

Basic Photography


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Web Page DesignDate: November 23, 2013



Objective: Create an attractive webpage complete with an

original logo that advertises a company or individual.

Description: This project required that we use HTML and

CSS to create a visually-appealing webpage. I was required

to include an original logo of mine on the webpage. The

potential employer that is requesting to see one of mywebpages (this is a hypothetical situation) also wants me to

describe the design process for the logo on my webpage.

Process: Word count for the webpage: 264 words

I used Adobe Illustrator to create the logo used on the web-

page. The color choices on the webpage were based on the

colors used in the triangular logo for the Adirondack Corpo-

ration. The target audience is a professional group of peo-

ple, and so I kept the colors and fonts fairly conservative. Ifyoull notice I didnt use crazy colors or decorative fonts. The

logo/webpage appeal to both men and women because I

didnt use excessive amounts of pink or script fonts. Adiron-

dack Corporation sponsors scientific research, so the target

audience is looking for straightforward information on how to

get into contact with the corporation. The target audience

would also be looking for the mission statement of Adiron-

dack as well.

Design skills that I used in the design of the webpage and

logo were alignment as well as contrast. Flow was also tak-en into account. Repetition can be seen in the logo with the

repeated shape of the triangles.


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Date: November 9, 2013



Objective: Create attractive stationery utilizing an original logo

and contact information.

Description: We were assigned to make a business card (front

and back) as well as a letterhead for a company. Part of the

assignment consisted of designing a new logo as well. The

stationery had to fit the group we were representing.

Process: The first thing I had to do was design a new logo. I didnt

want it to be just a name logo, I wanted some design in there

as well. I kept the typography simple since this is a conservative

corporation. I placed the logo on a business card as well as the

letterhead. Information for the executive had to be listed on the

card/letterhead in small font. Making sure everything lined up

evenly was one of the last steps.

Programs/Tools Used: Adobe Illustrator CS6 and Adobe InDesignCS6

How the logo represents the company: The logo was made for

a corporation. That is why I kept the color scheme of the logo

professional as well as the shapes involved. I wasnt aiming for it

to be cutesy, but rather, conservative. However, I still wanted it to

be visually appealing. I think it is pleasing to the eye without ven-

turing into the artsy side of things. Also, the name of the compa-

ny is a mountain range (The Adirondacks), so I thought it would

be interesting to throw in triangles to represent the mountains.

Stationery


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Date: December 7, 2013



Objective: Create a brochure on a topic or company of choice.

Use images and an original image as well as 250 words.

Description: The class was assigned to make a brochure. The

brochure could really use any folds we wanted. We had to use an

original logo as well as four images and a textwrap.

Process: One of the most difficult things about the brochure proj-

ect is setting it up. You have to map everything out first and then

create it with guides in InDesign. Writing the body copy was the

second step. Third, I created a new logo in Illustrator to use on

my brochure. I also had to choose images that were relevant to

my brochure subject and place them on my brochure in InDe-

sign. I also had to incorporate a textwrap which I did in InDesign.

Before I did the textwrap, I used Photoshop to select what I want-

ed of my twitter image and refine the edges on it.

Program(s) / Tools used: Adobe Illustrator CS6, Adobe Photoshop

CS6, Adobe InDesign CS6

Brochure


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Objective: Use illustrator to create three varying logos for one

company. Logos must accurately represent the company.

Description: A company commissions you to create three varying

logos. They must be made with Adobe Illustrator. The logos must

accurately represent the company.

Process: My first step was to choose a company that I was go-

ing to represent. Once I had done that, I had to come up with

a feel for the logo. Since I was representing a gym, it wasnt

going to be the same type of logo that I would create for, lets

say, a restaurant. I played around with contrast, color, strokes,

and also the positioning of the type. One of my final steps was

making sure that everything was aligned properly.

Programs/Tools Used: Adobe Illustrator CS6

How the logo represents the company: The logo for a gym needs

to be simple, professional, and clean. As I created the logo, I

tried to aim for that vision, which is why the logos are leaning

more towards the conservative side.

Logos


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Date: October 26, 2013



Objective: Use Photoshop to create a poster with a theme.

Description: Our assignment was the create a poster (inspira-

tional in nature) that incorporated at least two images and the

mask tool in Photoshop. We were also asked to apply a filter and

use appropriate typography. The class was also asked to use

the Design Principles.

Process: The first thing I had to do was pick some images. I

chose to do a montage from the movie, The Notebook. I had to

use the mask and brush tool in conjunction to make the couple

blend into the background, at least to a certain extent. I used

a photo filter on the whole background image, which was the

warming filter 85.

The text was one of the last things I addressed. I chose to make

the last segment of the quote contrast with the rest of the quote.

Programs/Tools Used: Adobe Photoshop CS6

Montage in Photoshop


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Objective: Create an event ad with a scanned image, date-time-

place, etc.

Description: In the visual media course Im taking we were asked

to come up with a charity event and create an ad for it. This time

it could be in color or black and white.

Process: After I decided to use a photo depicting an African fam-

ily, I then decided to do a clothing drive. The design is mostly

left-aligned, as you can see. I started out with a lighter green

background but then decided I wanted to go with the rasta col-

ors because I thought it was something you probably dont see

everyday. I took a risk with the color scheme here. I made the

title large because it needs to capture attention from far away.

Program(s) / Tools used: Microsoft Word

Event Ad


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Documents

Liesl Wise: Visual Media Portfolio