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These are symptoms. What’s the disease? Litter Voter apathy Gang violenc e Increase d anxiety in youth
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4.0 International
Problem Mapping
Problem mappingLocal National
Global
These are symptoms.
What’s the
disease?
Litter
Voter apathy
Gang violenc
e
Increased anxiety in youth
LitterVoter
apathy Gang violen
ce
Increased anxiety in youth
Possible diagnosis:Youth don’t feel like their actions make a difference.
Make this…Local National
Global
Local National
Global
…look like this:
Causal modelling
Why?
Why?
Why?
Why?Why?
Why?
Why?
Why?
Why?
Why?
Why?Why?
Your customers Existing solutions
Ideas for your solution
One-sentence summary of the problem you’re solving
Age, occupation, values, lifestyle
What are the limitations of
these solutions?
Why is your solution an
improvement?
We now have hypotheses that need testing
Causal modelling
Recommended follow-up activity:
Customer Discovery (in the Research & Discovery section)
