local focus_global reach

Who is Alien

• Alien is a leading manufacture of UHF Gen 2 EPC Global RFID tags and readers.

Who is Alien

• Alien Technology provides UHF Radio Frequency Identification (RFID) products and services to customers in retail, consumer goods, manufacturing, defense, transportation and logistics, pharmaceuticals and other industries. Organizations use Alien's RFID products and services to improve the effectiveness, efficiency and security of their supply chains, logistics and asset tracking operations. Alien's products include RFID tags, RFID readers and related training and professional services. Alien's patented Fluidic Self Assembly (FSA) technology and related proprietary manufacturing processes are designed to enable the manufacture of high volume, low cost RFID tags.

• Alien was founded in l994. Alien’s facilities include: its corporate headquarters in Morgan Hill, CA; RFID tag manufacturing facility in Fargo, ND; the Alien RFID Solutions Center in the Dayton, Ohio area, Quatrotec’s offices at the San Francisco International Airport (SFO); and its sales offices in the US, Europe and Asia. Alien is a member of EPCGlobal.

Who is Adilam Adilam

Adilam ElectronicsComponents

Adilam TechnologiesSolutions

OEM Electronics Waste Management

EMS manufactures

Design centers

Library

Emergency Services

PharmacyIndustrial markets

Pallet

Other

Electronic sold June 4th 2007

Opened Sept 1983

Commenced July 2004

• Understanding down to the chip level due to being a silicon IC supplier.

• Sound knowledge in LF, HF and UHF, offering different solutions to each market.

• Expertise in Logistics due to the Electronics distribution side of the business.

• Ability to supply a complete solution.

Why is Adilam different in RFIDWhy is Adilam different in RFID

What is RFID

• RFID stands for Radio Frequency Identification, a technology with its roots in World War II.

• Today, Ultra-High Frequency (UHF) RFID is emerging as a premier technology for automating the identification and tracking of commodities and collecting valuable information on their whereabouts, contents, physical state and more.

• Organizations in Retail, Defense, Transportation, Healthcare, Library and other industries are increasingly employing RFID technology to bring new efficiencies to supply chains, track assets, ensure product quality and consumer safety, protect the integrity of their brands, promote security and more.

How RFID works

• A RFID system has several components including chips, tags, readers and antennas.

• In its simplest form, a small silicon chip is attached to a small flexible antenna to create a tag. When a tag is to be read, the reader (which also uses an antenna) sends it a radio signal.

• The tag absorbs some of the RF energy from the reader signal and reflects it back as a return signal delivering information from the tag's memory.

LF, HF, UHF

• LF Low 125-134Khz– OK in water – Low speed and close distance– Multiple types and Standards

• HF High 13.56Mhz– Fair in Water– Medium speed and close distance– Various types and Standards

• UHF Ultra High 860-960Mhz– Does not like water– Fast and with distance– Gen 2 EPC Global one standard for all designed for multiple

vendors.

UHF EPC Global

• Alien is a founding member of EPC Global, a user-driven standards body focused entirely on facilitating low-cost, high-performing RFID solutions. The EPC Class 1 specification has been adopted industry wide as the standard for open, flexible UHF RFID systems.

• EPC Global recently published the new EPC Class 1 Gen 2 protocol, which is anticipated to accelerate the global uptake of RFID technology. Gen 2 hardware development is moving ahead quickly and the specification's acceptance as an official ISO standard is anticipated in 2006. Additionally, the EPC Reader Protocol is currently in development by the EPC Software Action Group, which has been frequently chaired by Alien personnel.

The RFID MarketThe RFID Market

Key Global RFID markets.Ticketing / Transport HFAutomotive/ Aero space LF HFAnimal LFPharmacy HF UHFLibrary ********** HF UHFLogistics UHFRetail UHFWaste LF **

• Libraries are investing $$M in RFID,

• For many years HF has been promoted by “vendors”.

• Each HF system are not compatible with each other, Locking libraries into a single supplier.

• Libraries have only recently been aware of UHF. Gen 1 works well in the Library, Gen 2 is estimated at 30-50% better than Gen 1.

– There are over 16 libraries implementing UHF technology.

• Comments presented in the Perth RFID seminar April 2007.– The Library RFID market is being directed by RFID vendors.– It’s now time that Libraries drove the choice of technology and are not dictated to by

vendors.– The future technology of choice will be UHF.

• Question asked of RFDI manufactures - If the library market was only introduced to RFID today, what technology would be promoted to libraries by vendors HF or UHF. Answer was UHF.

Library snap shotLibrary snap shot

• Technically– Faster – Greater distance– Faster Anti collision– More durable (you can cut a UHF tags and it still works).– Tags are smaller– Readers are tunable to the environment. *******

• Dealing with distance requires consideration of the environment.

• UHF Is CHEAPER, – UHF will save the library market Billions.

• Open source, – UHF Gen 2 utilises EPC Global codes to identify items so that a consistent

global standard of synchronization and scalability is achieved.– The EPC Global standard does not have to be used, although all suppliers of

tags and readers must be able to read each other. “Your not locked into one supplier.”

• Potential zero cost tag– If manufactures of Books CD/DVD integrated RFID at the point of manufacture

what Frequency would they choose?– Why would they choose it?

Why UHF.Why UHF.

UHF Library update• UHF Gen 2 libraries are being implemented, there is great interest from

overseas libraries and integrators.

• Various Asian countries are promoting UHF Gen 2 within the library market.

– UK, China, Malaysia, Japan.

• Japan has announced their desired technology for the future is UHF Gen 2.

• White paper released on the application of UHF in Libraries, “Sybis”.– www.sybis.com.au

• UHF Gen2 ISO 16000 part C, Sip2 and NSIP interface being integrated into checkouts.

What can RFID offer.• Self check out.

– Better use of recourses

• Self return with auto sorter.– Better use of recourses

• Security gates.– Reduction in loss of inventory

• RFID stock takes.– Quicker stock takes.

• Searching for lost books– Better use of recourses.

• More time to spend with patrons.– Civic duty to location.

UHF EPC Global Gen 2• UHF does present a sound solution.

• UHF Gen 2 is worth a further re investment due to security gate requirements better anti collision requirements and more hand held devices .

• The environment needs to be considered more with UHF due to achieving distance. With distanced come greater benefits.

• The integrators are the software providers not the RFID hardware suppliers. Hardware providers need to sell RFID product via ERP vendors.

– Adilam works with software vendors and passes on the tacit knowledge.

• Libraries are very interested in RFID and are looking for the next step.

• UHF was a decision made by Civica after careful consideration of library expectations.

New Products• ALR9900 Feb 2008 4 port reader• ALR9650 Mar 2008 Single Reader antenna combined.• ALL9529 Dec 2007 23x23mm Mini square• Check out Feb 2008 SIP2 & NCIP. Intelligent

checkout

• Smart gate May 2008 Individual antenna adjustments

Tags on athletes

• October 16, 2007, Morgan Hill, Calif. – Alien Technology, an industry leader in Radio Frequency Identification (RFID) products and services, today announced the use of RFID to save time and money for athletic event organizers and participants.

• Race timer of Sweden, an Alien Technology Value Added Solutions Provider (VASP), has implemented RFID at race events around Europe to benefit more than two hundred and fifty thousand runners.

• Assigning a unique identification (ID) tag number to runners has been a common practice for more than a decade. The unique ID has primarily consisted of attaching bar code labels or low frequency (LF) RFID tags to the laces of runners’ shoes. In conjunction with the tags, costly and cumbersome mats were spread on the ground to track runners at checkpoints throughout the race track. The mats incorporated an integrated Radio Frequency (RF) antenna to track the runners’ time at these designated checkpoints.

• “Race organizers have long been dissatisfied with older technology options for tracking runners,” said Ronnie Skoeld, Marketing Director for Race timer. “By making use of Alien’s RFID products to reliably and cost-effectively track the runners, Race timer’s event customers are saving money and time associated with tracking the runners, while benefiting the runners in time-saved at the end of the race. With RFID, everyone wins.”

• With Alien’s highly consistent and reliable UHF readers and antennas, there is no need for runners to stand in line after crossing the finish line to have their unique ID tag be scanned by the organizers. Race administrators benefit from RFID accuracy reads up to 20 meters (approximately 60 feet) to identify runners within seconds, saving up to several minutes per runner using UHF RFID over barcode or LF RFID.

Self check

Touch screen displayAntennas off unless in use.

Self check• Library card either by MAG Strip or RFID

Self check

Flexible screen interface running Sip2 .

Conclusion

• Adilam are leading the way proving UHF is the choice technology for libraries.

• UHF Gen 2 is here ….– Thanks to Alien and Adilam and many others