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This is Anthony Chow's presentation from the NCLA Leadership Institute
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Library AdvocacyOctober 28, 2012
NCLA Leadership Institute
Overview
The need for advocacy
My library stories
Advocacy for Organizational and Community Engagement
Advocacy for Political Engagement
Advocacy Checklist
Advocacy Demonstration
Plan and Go!
2 of 13
Three stories
The University Librarian and the Provost
The State Senator and NC Advocates
Libraries have databases Google does not?
3 of 13
My library story
Hot summer days – cool worlds of exploration
Undergraduate days
Graduate days
As faculty
As father
As advocate
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Organizational and Community Engagement
Larue’s Big Hairy Audacious Goal See his blog
Why support the library? Use and Demographics has Nothing to Do with Support
Three reasons why people give money to the library:
A story of transformation
People believe the library is public good
A love for their librarian
The Four Messages that work:
Libraries Change Lives
Libraries Mean Business
Libraries Build Communities
Libraries are a Smart Investment5 of 13
Organizational and Community Engagement (2)
Replace negative views with positive views
Deconstructing the library positive talk
Find the most charismatic people in your community
Talk to your existing community organizations (see Larue video)
Recruiting speakers
Using social media
6 of 13
Advocacy for Political Engagement
Steps (preliminary) Make contact with your senators and members of congress and
state assembly, local commissioners
Invite for visit and photo op (media photo and press release)
Share you library stories
Follow up - Thanks and library needs your help
Rally your staff! Contact EVERYONE
Customers (w/signage at public computers)
Friends
Messages “everywhere”
Local library board
County commissioners7 of 13
Prepare stories for Legislative Day (see Larue)
Invite key friends and trustees with you (they need to do the talking not librarians)
Send THE message:
You have received a free trip to Raleigh (respond to ASAP)
Brief them on the way up (bus, van, carpools).
Be sure to take notes and photos/video of visitors and groups
Advocacy for Political Engagement (2)
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LEGISLATING! Formatting your message
Something other than regular paper
Technology is in
FORMAT has to be ATTRACTIVE
Door hangers, bookmarks, print labels on bright paper
SCHMOOZE TIME!!
Respect the legislative assistant (they need to feel important too)
Advocacy for Political Engagement (3)
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The Systems View
“Success is a product of doing the right things the right way.”
Are we/they taking libraries for granted?
Macro (outside of your walls)
Micro (inside of your walls)
Process (what processes do you have in place for institutionalized, systematic advocacy?)
Are our own state library advocacy efforts consistent?10 of 13
Advocacy Checklist
Take a look - This is an outline of an advocacy binder we will create and distribute
11 of 13
Advocacy Demonstration
“Libraries are not well marketed to the ‘Haves’ without children”
Need to build a “community” of advocates around each politician
Need two politicians A concerned community member
A grandchild
A visit to the library (2 people)
An email
A phone call
A visit from a library spokesperson
A visit on legislative day12 of 13
Final Thoughts and Q&A
Strategically advocate for your library Use the checklist
Allocate a committee and resources
Institutionalize it so it is pervasive
NC Library Advocacy Website (http://nclibraryadvocacy.wordpress.com/)
NC Library Advocacy Facebook
NC Library Advocacy Twitter
Library Stories
Larue Video
Thank You!13 of 13