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Information Transfer Cycle: State of the Union
Running Head: The Information Transfer Cycle within the
State of the Union Address
The Information Transfer Cycle within the State of the Union
Address
Katie Hill
LI 803
March 16, 2008
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Information Transfer Cycle: State of the Union
The Information Transfer Cycle within the State of the Union
Address
INTRODUCTION
The State of the Union address is a speech given
annually, usually in January, by the President of the United
States. The purpose of the State of the Union address is to
give the American people along with the members of Congress
an update on the state of the United States as well as the
agenda that the President’s administration has in store for
the upcoming year (Hill, 2007,pg. 3).
The information transfer process is heavily grounded in
the structure of the State of the Union address. The
objective of the State of the Union address is to convey the
information that the President and his administration has in
regards to the status of the country.
CREATION
Creation is defined by the idea that knowledge is
created by those who hold authority in their perspective
fields of study (Achleitner, “Information Transfer
Definitions” handout.) Within the context of the State of
the Union address there are two possible levels of knowledge
creation. The first would be the original creation, or the
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Information Transfer Cycle: State of the Union
need for the State of the Union address, which is clearly
stated within Article II, Section three of the United States
Constitution, which states that the President must “from
time to time” give an address of the state of the union.
The second knowledge creation can be found in all of the
addresses that follow. In more recent history, the
knowledge creation of the State of the Union address can be
found within the media and the press. The President is put
under constant scrutiny by the press. Political analysts
and journalists, being considered professionals, create the
idea that either the President has handled his position in
an improper manner, or that the American people believe that
a change in governmental policy needs to be made. By the
simple act of reporting their findings and opinions, the
journalists have created the reason for the President to
explain his actions and to let the American people know
where he plans to take them in the new year.
DISSEMINATION
Dissemination, as defined by Scullion, is simply, “to
distribute, spread or scatter research findings or policy
initiatives” (2002, pg. 68). This scattering usually takes
place within an academic context, meaning the information is
published in scholarly journals and articles. When looking
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Information Transfer Cycle: State of the Union
at the State of the Union address it seems quite obvious
that the address, more specifically, the address in the
years after President Woodrow Wilson returned the address to
speech form, is the act of dissemination. The State of the
Union Address is itself the process of dissemination. The
President gives his speech, which is transmitted over the
radio and television waves, it’s printed in books and
newspapers, and with the invention of the internet can be
found online. Through all of these mediums the information
contained within the State of the Union can reach people,
not only in the United States, but around the world.
ORGANIZATION
Organization refers to the way that information is
classified and categorized. The State of the Union
addresses have been published in a series titled The State
of the Union Messages of the Presidents. Within the Dewey
Decimal classification (DDC) system, this book can be
located under the call number 353.035. Under the Library of
Congress classification (LCC) system, this book can be
located under J81.C66. There are also many books that have
been written that critically analyze the State of the Union
addresses given by the Presidents. Donna Hoffman and Alison
Howard’s book, Addressing the State of the Union: the
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Information Transfer Cycle: State of the Union
Evolution and Impact of the President’s Big Speech, is an
example of this type of book. This book can be located
under 352.23 in the DDC and under JK587.H65 in the LCC
system.
DIFFUSION
Diffusion and Dissemination are closely related. As
mentioned earlier, Dissemination relates to the scattering
or dispersing of information, while Diffusion relates to the
understanding or comprehension of information. According
Roger Everett, Diffusion has four main elements, those being
communication channels, innovation, social system, and time
(2003, pg. 10). In this sense, the idea of Diffusion within
the context of the State of the Union address could be
categorized as analysis provided by the media and political
analysts. Once the President’s address is made public the
media tears it apart word by word. Many times the speech
uses terminology that the average American would not
necessarily understand. The political analysts look at what
the President said; break it down in a manner that would
help the American people to understand. There are also a
lot of editorials written in response to the State of the
Union. In many cases the editorials are not written in
praise of the President’s speech as the article “TRB from
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Information Transfer Cycle: State of the Union
Washington: Presidential” shows. This article written by
Michael Kelly (1997) in the magazine the New Republic bashes
President Clinton for his technique in delivering the 1997
State of the Union Address.
In short, if one were to apply Everett’s elements of
diffusion to the State of the Union address, the innovation
would be the ideas brought up within the speech, the social
system would be the idea of democracy and how the
constitution requires the speech, the channels of
communication refer to all of the venues in which the State
of the Union address is projected, and time refers to the
short length of time in which it takes for the process of
diffusion to take place in regards to the analysis of the
State of the Union.
UTILIZATION
Utilization, as defined by the American Heritage
College Dictionary, is to find a profitable or practical use
(1997). Within the Information Transfer Cycle it refers to
the development of strategies and policies that allow the
knowledge to be used (Achleitner, “Information Transfer
Definitions” handout). In the framework of the State of the
Union address, Utilization can be found with the legislation
that comes out of the advice given by the President. In
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Information Transfer Cycle: State of the Union
most cases the President will give suggestions throughout
the State of the Union. One must remember that the State of
the Union is actually directed towards Congress, it just
happens to be made available to the American people; so most
of the suggestions made by the President are made in an
attempt to prompt Senators and Congressmen to write
legislation about a particular issue. However, the
President does take advantage of the fact that the address
is made available to the American people. If the President
can plant the idea of a particular piece of legislation in
the American people, they in turn will harass their
Congressmen to do something in response.
PRESERVATION
Preservation of materials is one of the main purposes
that libraries serve. Libraries not only provide access to
books, but they collect materials in an attempt to preserve
them. The State of the Union is considered an important
part of American history. Records of all Congressional
dealings are permanently kept by the government. Along with
this record, the State of the Union address can be accessed
by patrons of most libraries. As mentioned before, the
State of the Union addresses have been published in a
series. This series can be found in many libraries around
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Information Transfer Cycle: State of the Union
the world. Also, with the use of technology and the
internet there is a digital record of the State of the Union
addresses. Along with the above mentioned forms of
preservation, most Presidents have their own Presidential
Libraries, usually located in their home state. These
Presidential libraries hold all documents and artifacts that
pertain to their perspective President.
CONCLUSION
To summarize, the information transfer cycle stages can
be found in the political science field, and more
specifically they can be found within the State of the Union
Address. As learned in the Spring 2008 LI803: Information
Transfer and the Knowledge Society, at the School of Library
and Information Management at Emporia State University,
Emporia, Kansas, the information transfer cycle can be found
across the disciplines. It may not always be recognizably
found, but with some critical analysis, the following
stages, Creation, Dissemination, Organization, Diffusion,
Utilization, and Preservation, can be found in any
discipline.
References
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Information Transfer Cycle: State of the Union
Hill, Katie. (2007). Lights, Camera, Action: A Look at How
the State of the Union Address has Changed Over the
Years. Senior Thesis, McPherson College, McPherson, KS.
Houghton Mifflin Company. (1993). The American heritage
College Dictionary. Boston: Houghton Mifflin.
Kelly, Michael. (1997, February 24). TRB from Washington:
Presidential. New Republic, 6.
Rogers, Everett. (2003). Elements of Diffusion. Diffusion of
Innovation, 1-37. New York: Free Press.
Scullion, P.A. (2002). Effective Dissemination Strategies.
Nurse Researcher, 10(1), 65-68.
United States, & Israel, F. L. (1966). The State of the
Union messages of the Presidents, 1790-1966. New York:
Chelsea House.
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