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Page 1: Li-ion Battery Packs for Automotive and

© 2018

From Technologies to Markets

Report

Li-ion Battery Packs for

Automotive and Stationary Storage

Applications

Report Sample

Page 2: Li-ion Battery Packs for Automotive and

2

Biographie & contact

Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

ABOUT THE AUTHOR

Milan Rosina

Dr. Milan Rosina is a Senior Analyst for Energy Conversion and Emerging Materials at Yole Développement. Before joining Yole, he worked as a

Research Scientist and a Project Manager in the fields of photovoltaics, microelectronics, and LEDs. Dr. Rosina has more than 15 years of scientific and

industrial experience with prominent research institutions, an equipment maker, and a utility company. His expertise includes new equipment and

process development, due diligence, technology, and market surveys in the fields of renewable energies, energy storage, batteries, power electronics,

and innovative materials and devices.

Page 3: Li-ion Battery Packs for Automotive and

3Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

COMPANIES CITED IN THE REPORT

Accumotive, AES Energy Storage, AESC, AllCell Technologies, Amada, Anhui Ankai Automobile Co.,

Ltd, Arrival, AVL, Audi, AUTOLIV, Bitrode, BMW, BMZ, BYD, CALB, CATL, Calsonic Kansei, Dana,

Daimler, EATON, Efen GmbH, electrovaya, Elithion, Eska, ETI Elektroelement, Ewert Energy Systems,

F&k Delvotec, Fischer Elektronik, Freemens, GE, Gillig, Golden Dragon, GS Yuasa, Furukawa Battery,

Hesse Mechatronics, Hitachi, ION, Hyundai, Infineon, Iron Edison, Iveco, JTT, Kokam, Kulicke & Soffa,

Laird, Leclanché, LG Chem, Lishen, Littelfuse, Lithium Balance, Lithiumwerks, MAHLE, Manz, Mersen,

Modine, Multi-Contact, NEC Corporation, New Flyer, Nissan, NXP, OEZ, Pacific Engineering Corporation

(PEC), Panasonic, Phase Change Material Products Ltd. (PCM Products), Polytec PT, Porsche, Preh

GmbH, Proterra, Renault Trucks, Renesas, Rogers, Saft, Saint-Gobain, Samsung SDI, Scania, SCLE SFE,

Schneider Electric, Schunk Sonosystems, SIBA, Solaris Bus & Coach, SK Innovation, SNAM, SIBA, Skoda,

SOC, Sonnen, Sovema, Stäubli, STMicroelectronics, Sunstone, TE Connectivity, Tesla, Tesvolt, Texas

Instruments, Toshiba, Van Hool, Ventec, Volkswagen, Volvo, Wanxiang, Workhorse, Youtong, and more

Page 4: Li-ion Battery Packs for Automotive and

4Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

OBJECTIVES OF THIS REPORT

• Provide market value for Li-ion battery packs and their components including Battery Management Systems, thermal management,

safety components for plug-in hybrid electric vehicles, battery electric vehicles, electric trucks and buses, and stationary battery

energy storage systems

• Demonstrate the strong, consistently-growing potential for power electronics players, including suppliers of power integrated

circuits, fuses, and thermal management solutions in the energy storage business,based on Li-ion battery technologies

• Discuss market opportunities for players that can supply materials, devices, or technologysolutions to the Li-ion battery pack

industry

• Provide insights into different technologies currently used, technology trends,and newest innovations for battery pack components

• Cover a large variety of different products and technology solutions used in battery packs – products/solutions that provide strong

differentiation, add a lot of value and allow for applicationspecific solutions to be devised

• Provide a supply chain landscape, including the key players for battery cells, battery packs, and battery pack components and

associated business models

Page 5: Li-ion Battery Packs for Automotive and

5Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

o What we missed, what we saw 10

o Report scope 12

o Executive summary 15

o Battery packs 43

o What are main components of a battery pack?

o Battery pack market segments

o Battery packs to match cells, with applications

o Battery pack components make the difference

o Battery pack voltage and energy capacity, per application

o Different battery voltage levels in EV/HEV cars

o Companies involved in 800V battery development

o Why go to 800V battery pack voltage for electric vehicles?

o Toward 1,500V DC in stationary battery packs

o Technology issues to be solved/improved in battery packs

o Market drivers for Li-ion battery applications 66

o Main battery market drivers, by application

o Benefits of battery for stationary battery applications

o EV/HEV vehicles - drivers

o Battery pack size by electric vehicle type

o Electric and hybrid-electric buses

o Electric trucks

TABLE OF CONTENTS

o Market segmentation and methodology 79

o Market forecast 82

o Influence of battery pack megatrends on battery pack demand

o Benefits of battery energy storage solutions for analyzed applications

o 2017 – 2023 battery pack demand in GWh – split by pack segment

o 2017 – 2023 stationary battery pack demand in MWh – split by pack segment

o 2017 – 2023 battery pack demand in units – split by application

o 2017 – 2023 battery pack market value in $M – split by pack component

o Battery pack costs 92

o 2017 – 2023 evolution of battery pack ASP by segment

o Cost breakdown for PHEV and BEV battery packs

o Cost breakdown for battery packs for electric buses and trucks

o Cost breakdown for battery packs for stationary battery packs

o 2017 - 2023 BEV battery cell price and cost of cells-to-pack integration

o Li-ion battery cell - cost breakdown

o Battery pack supply chainand related businessmodels103

o Li-ion battery pack – supply chain overview

o Li-ion battery cell manufacturers - split by cell chemistry and cell format

o Battery pack suppliers

o BMS suppliers

o BMS supply chain - main players and their level of vertical integration

o BMS supply chain - what is the best business model?

o Battery thermal management solution suppliers

o Battery safety component suppliers

Page 6: Li-ion Battery Packs for Automotive and

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o Manufacturing and testing equipment suppliers

o Existing business models for EV/HEV cell supply

o Automotive players entering the stationary battery electricity storage market

o EV/HEV Li-ion battery - supply chain relationships

o Hybrid and electric bus manufacturers

o Electric truck developers and manufacturers

o Li-ion battery cells 140

o Different Li-ion battery cells - comparative table

o Comparative graph of energy densities for different Li-ion battery cells

o Which Li-ion battery type for which application?

o Growing interest in NMC battery cells - IP analysis

o Main Li-ion battery cell formats – cylindrical, prismatic and pouch

o LI-ion cell energy capacity graph for different cell formats

o Battery management system 157

o How BMS topology depends on application

o Case studies of different configurations of cells in a battery pack

o Active vs. passive cell balancing

o Main BMS development axes

o Battery pack safety issues 179

o Overview of technical hazards related to battery packs

o Thermal, current, and voltage protections

o Safety measures to decrease risk related to Li-ion batteries

TABLE OF CONTENTS

o Battery thermal management solutions 190

o Why is battery pack thermal management important?

o Sought-after battery pack cooling system features

o Benefits of passive and active solutions

o Air cooling vs. liquid cooling vs. refrigerant cooling

o Thermally conductive materials

o Focus on phase change materials – how do they work?

o Battery pack thermal management solutions under development - heat pipes, thermoelectriccooling

o Software solutions for thermal management

o Safety components for Li-ion batterypacks 221

o How to make batteries safer? - Safer cell materials vs. protection devices

o Comparison of different solutions for battery safety – Fuse, DC breaker, contactor, powersemiconductor

o Battery safety component trends overview

o Towards higher voltages

o Hybridization concept – example of products from Mersen

o Electrical interconnects 235

o Where are electrical interconnects needed?

o Advantages and disadvantages of main different cell interconnect methods

o What joining method for what cell format?

o Market share of different cell interconnect technologies

o Trends to use technologies developed by other industries - wire and ribbon bonding

o Innovation trends in battery electrical interconnects

Page 7: Li-ion Battery Packs for Automotive and

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o Battery pack housing 253

o Battery pack housing - materials and functions

o Housing at the module level and at the pack level

o Housing with integrated cooling

o Technology trends in Li-ion battery cells and packs 266

o Battery cell improvement – global trends

o Battery pack improvement - global trends

o Differentiating added value needed

o Towards a modular approach in the battery pack

o Conclusion 285

TABLE OF CONTENTS

Page 8: Li-ion Battery Packs for Automotive and

8Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

APPLICATIONS ANALYZED IN THIS REPORT

Plug-in HEV (PHEV) and BEV Electric buses and trucks Stationary battery energy storage

Page 9: Li-ion Battery Packs for Automotive and

9Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

BATTERY PACK DEFINITION IN THIS REPORT

Battery pack: a battery that is ready for use, contained in a rigid enclosure, with protective devices and thermal control system.

The charger, inverter/converter and Energy Management System are not included in battery pack.

Battery pack components Battery pack Battery system

Cell

BMS

Safety

components

Thermal

management

Electrical

interconnects

Housing

• Includes Power

Conditioning System

(PCS) - inverter,

battery charger, Energy

Management System

(EMS), etc. (depending

on a given system and

application).

• May include one or

several battery packs

BMS: Battery

management System

Focus of this report

Ass

em

bly

Page 10: Li-ion Battery Packs for Automotive and

10Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

BATTERY PACK MARKET SEGMENTS

Safety components Thermal management

Residential

battery pack

Large-size BESS

pack

PHEV

battery pack

Battery Management

System (BMS)Lithium-ion cells

Electrical

interconnect

Battery pack

Current sensorFuses

Connectors

and cablesContactor/relay

Busbars

“Base battery

bricks”

Assembly

Housing

Water

cooling

plates

Air cooling

Thermoelectric

modules

Phase change

material

Thermally

conductive gel

Main components of battery packs and battery pack market segments

Yole Développement

Commercial /

industrial battery

pack

1 kWh < x < 20 kWh > 5 kWh20kWh ≤ x < 200 kWh ≥ 200 kWh

BEV battery

packe-bus

battery pack

e-truck

battery pack

> 5 kWh > 5 kWh > 5 kWh

images for illustrative purposes only

Page 11: Li-ion Battery Packs for Automotive and

11Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

2017 – 2023 BATTERY PACK MARKET VALUE IN $M – SPLIT PER PACK COMPONENT

The annual market value for battery pack components will reach $87.3 billion by 2023.

The cells represent the largest part: of the market value xxx in 2023.

Annual Li-ion battery pack market value, per pack component

Yole Développement

Page 12: Li-ion Battery Packs for Automotive and

12Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

COST BREAKDOWN FOR BATTERY PACKS FOR ELECTRIC BUSES AND TRUCKS

In 2017, the cells represented the main component of the battery pack cost for all segments studied.

Page 13: Li-ion Battery Packs for Automotive and

13Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

WHAT DOES THE BATTERY PACK PRICE DEPEND ON?

Energy/power cell

Leader/Follower/Small player

Purchased volume

Warranty conditions

Product characteristics tolerances

Cell cycle life

Long-term partnership / single

purchase

Temperature management

type

Safety

Conventional / harsh

condition capable

BMS type

Page 14: Li-ion Battery Packs for Automotive and

14Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

LI-ION BATTERY PACK – SUPPLY CHAIN OVERVIEW

Battery pack supply chain (non-exhaustive overview)

Yole Développement

Page 15: Li-ion Battery Packs for Automotive and

15Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

BMS SUPPLY CHAIN

Main players and their level of vertical integration

BMS ICs BMSR&D

Other components

Manufacturers of chip

fuses, chip resistor, heat

sink, PCB…

Battery

module/pack

“Pure players”

Tier1 OEM

Automotive

Tier1s, OEMs

Page 16: Li-ion Battery Packs for Automotive and

16Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

BATTERY SAFETY COMPONENT SUPPLIERS

• xxxxx is the leading supplier of fuses for automotive battery packs worldwide

• xxxxx

• Xxxxxx, xxx and xxx are the three leading European players

… and many other

Chinese

manufacturers

Suppliers of battery electrical protection components (fuses, circuit breakers, relays, pyroswitches, etc.)

Yole Développement

Page 17: Li-ion Battery Packs for Automotive and

17Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

HYBRID AND ELECTRIC BUS MANUFACTURERS

• Xxxxxx is the leader in e-bus manufacturing, principally due to its presence in the Chinese market

• xxxx is No. 2 worldwide but has the strongest international presence and expansion goals

BYD expansion

• BYD (CN) - HQ

• 2012: JV with Bulmineral Ltd.

(Bulgaria)

• 2017: electric bus manufacturing

facility (Hungary)

• 2017: electric bus assembly facility

(France)

Newcomer

Main electric bus manufacturersYole Développement

Page 18: Li-ion Battery Packs for Automotive and

18Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

DIFFERENT BATTERY VOLTAGE LEVELS IN EV/HEV CARS

• Most EV/HEV car batteries are based on a voltage level of 350 -400V

• Several EV manufacturers develop 800V battery cars in order to reduce current values by fast battery charging and fast current withdrawal from the battery.

Mild Hybrid

Overview of recent EV/HEV battery pack voltage and electric machine power. As indicated in the graph, the battery voltage increase will

impact also power electronics and safety components which has to be also rated at higher voltage.Yole Développement

AVL Coup-e 800

Mission E

from Porsche

Full

hybrid

EREV +

BEV

Mercedes SLS

AMG Coupé

Toyota Prius

PHEV

EMotion

from Fisker

1,200 V silicon-based IGBT (2018) / SiC-based

transistors (near future)650V-750V IGBT

Concept_One

from Rimac

Page 19: Li-ion Battery Packs for Automotive and

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EXAMPLES OF AUTOMOTIVE BATTERY PACKS

Opel Almera-e car and its battery pack

Cells: LG Chem

Pack capacity: xxxPack configuration:

• xxxxx

BMW i3 car and its battery pack

Cells: Samsung, prismatic

Pack capacity: xxxPack configuration:

• xxx

Renault ZOE car and its battery pack

Cells: LG Chem

Pack capacity: xxx

134 Wh/kg

126 Wh/kg

140 Wh/kg

Chevrolet Volt car and its battery pack

Cells: pouch

Pack capacity: xxxxPack configuration:

• xxx

101 Wh/kg

Page 20: Li-ion Battery Packs for Automotive and

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MAIN BMS DEVELOPMENT AXES

Up to +85°C

Vibration-resistant BMS

Over +85°C

>500mA/cell

± 2 mV (cell voltage)

Cell balancing current200 mA/cell

Integrated thermal management control

Maximal operating temperature

Better than ± 2 mVCharge state measurement accuracy

Better heat dissipation on the BMS PCB

BMS power IC cost and losses reduction active cell balancing

BMS solutions for higher battery pack voltages (800V, 1500V)

The main BMS development axes

Yole Développement

Faster communication

Page 21: Li-ion Battery Packs for Automotive and

21Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

FACTORS OF CHOICE FOR AN OPTIMAL BATTERY THERMAL MANAGEMENT SYSTEMS

To design an optimal BTMS, many factors have to be taken into consideration

Optimal

thermal

management

system

Application type

Environmental

temperature

Battery cell

chemistry

Battery cell format

and size

Charging /

discharging power

requirements

Passive/active

Liquid/air/refrigerant

Cooling fluid:

Water+glycol, thermal oil,

air, refrigerant…

Surface cooling / Tab

cooling

Acceptable cost

Main factors of choice for a suitable thermal management system (non-exhaustive list)

Yole Développement

Additional thermally

conductive/insulating

materials

Input parameters Technology solutions

Page 22: Li-ion Battery Packs for Automotive and

22Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

MAIN TRENDS IN BATTERY PACK INTERCONNECTS

Losses reduction

Losses are proportional to the square of the current flowing multiplied by the internal resistance of the cells and the interconnect systems.

I Heat

Losses (Heat) ~ I2 x (Rcells+Rinterconnects)

Rint(cells) Heat

Rintercon. Heat

• Choice of cells with low internal resistance (thick internal deflectors, thin electrochemically active layers,

high conductivity of the active layers, the electrolyte and the

separator)

• High voltage battery cells

• High voltage battery packs (400V 800V)

• High conductive materials (copper)

• Joining techniques providing low contact

resistance

Reduction of losses (generated heat) will bring additional benefits in reduction of cooling needs

and in higher safety

Page 23: Li-ion Battery Packs for Automotive and

23Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

TRENDS TO USE TECHNOLOGIES DEVELOPED BY OTHER INDUSTRIES

Wire and ribbon bonding

Suppliers of materials,

processes and equipment

developed for power

electronics and other

industries are looking for

applications in growing Li-ion

battery industry

• Xxxxxxxxxxx

• Xxxxxxxxxxx

• Xxxxxxxxxxx

• xxxxxxxxxxx

Al wire on 18650 and Al Collector plate

Hesse Mechatronics

Ribbon bonds to interconnect prismatic battery cells

Hesse MechatronicsCopper core & aluminum coating ribbon bonding

Danfoss

Al wire bonding in

Infineon power moduleSystem Plus Engineering

Power electronics, Concentrating

Photovoltaics, etc.Li-ion battery

Al wire bonding in a

Concentrating Photovoltaic module

Concentrix Solar

Page 24: Li-ion Battery Packs for Automotive and

24Li-ion Battery Packs for Automotive and Stationary Storage Applications| Sample | www.yole.fr | ©2018

MAIN BATTERY PACK TRENDS

Modular approach

More standardization

needed to reduce the

cost modular approach

• No strong batterypack standardizationshould be expected inthe future, but trendstoward modularapproach:

• Modular,building-blockdesign ensuresversatility fordifferentapplications

• Choice ofmodule supplierwhile keepingdifferentiatingadded value onpack level.

A modular approach enables using the same battery module for different applications

Yole Développement

Same module, but different final battery packs / different applications

Page 26: Li-ion Battery Packs for Automotive and

The strengthening regulations for reducing CO2 emissions and needs for the reduction of air pollution in cities are the strongest drivers for battery applications, such as plug-in hybrid electric vehicles (PHEVs), full battery vehicles (BEVs), electric buses and trucks, and stationary battery applications analyzed in this report.

The total 2017-2023 Compound Annual Growth Rate (CAGR) for those applications is 27.6%, but the growth rate for different applications varies, as their market dynamics have various drivers.

PHEVs enable big CO2 emission reductions due to their electric engines, while keeping long driving ranges thanks to their Internal Combustion Engines (ICEs). But the global market will mainly be driven by full electric vehicles, for which sales will surpass $51.6 billion value by 2023. BEVs, considered as zero-emission vehicles, are eligible for more incentives than PHEVs. The hurdles for faster deployment of BEVs are the high price for batteries and still relatively short driving range. Strongly decreasing battery cell costs, together with continuously improving cell technologies, play in favor of using larger-capacity battery packs,

enabling longer driving range, and thus greater BEV deployment.

The high level of air pollution in some big cities is driving deployment of electric buses. Buses stop frequently and can potentially charge at each stop or terminus station, making them well-suited for battery power. Electric trucks can then benefit from battery development for buses. The use of electric trucks in the urban environment can then help further reduce air pollution.

Large-scale deployment of renewable energy sources and distributed energy supply models puts greater demands on electricity grid frequency voltage and frequency stabilization. Batteries can serve this purpose well, enabling better integration of intermittent renewable energy sources such as solar photovoltaics with the grid. As shown in the report, big battery packs for grid applications will feature the second-fastest market growth, with 2017-2023 CAGR of 57.1%. Small battery packs, between 1kWh and 20kWh, driven mainly by residential photovoltaic-plus-storage installations and back-up energy supply grow fastest, with a 58.7% CAGR.

LI-ION BATTERY PACKS FOR AUTOMOTIVE AND STATIONARY STORAGE APPLICATIONSMarket & Technology report - April 2018

WHAT ARE THE DRIVERS AND MARKET DYNAMICS HELPING THE BATTERY PACK MARKET TO REACH $87.3 BILLION BY 2023?

How to benefit from the ever-growing battery pack market while staying differentiated

WHAT’S NEW • Electric bus and electric truck

applications and forecast added• Deeper insight into battery

management systems, safety devices and thermal management of battery packs

KEY FEATURES OF THE REPORT Get the sample of the report on www.i-Micronews.com• 2017 - 2023 market in GWh, units,

and $M for lithium-ion battery packs in plug-in hybrid electric vehicles (PHEV) and battery electric vehicles, electric buses and trucks and stationary battery applications

• 2017 - 2023 market in $M for key battery pack components: Li-ion cells, battery management systems, thermal management components, safety components, electrical interconnects, housings and assembly

• Supply chain analysis for battery packs and their main components

• Insight into battery pack components, main technologies, and innovations

• Technology trends in Li-ion battery packs, cells and other pack components

(Yole Développement, April 2018)

Battery market value, broken down by application

Stationary - Small

Stationary - Small

Plug-in HEVPlug-in HEV

BEV

BEV

E-truck

E-bus

E-bus

2

CAGR: 27.6% $20.2B $87.3B

Stationary - MediumStationary - Large

Stationary - Large

E-truck

Stationary - Medium

2017 2023HEV: Hybrid electric vehicle / BEV: battery vehicle

THE MARKET FOR EACH BATTERY PACK COMPONENT IS GROWING BUT AT SIMILAR RATES

Battery cells form the main part of the global battery pack market studied in this report: They will represent 58.8% of the total market value in 2023.

The second largest part of the battery pack market will be represented by Battery Management Systems (BMS). The importance of BMS is growing

Page 27: Li-ion Battery Packs for Automotive and

LI-ION BATTERY PACKS FOR AUTOMOTIVE AND STATIONARY STORAGE APPLICATIONS

CONSOLIDATION FOR COST REDUCTION AND DIVERSIFICATION TO AVOID DIRECT COMPETITION: HOW TO GET THE BEST OF BOTH WORLDS

The battery pack market is growing, attracting ever more players. Those companies enter the battery pack market either as newcomers, or players already involved in some battery segments get more integrated.

Yole Développement has identified that battery pack makers address increasingly tough market conditions either by technology and supply chain consolidation to drive costs down, or by differentiation via their product offering.

A growing number of companies, especially carmakers, purchase cells from established manufacturers with high-volume manufacturing capacity that have mastered both technology and manufacturing processes. The carmakers define the cell designs and desired characteristics. This enables them to keep a certain level of product differentiation at the cell level, while keeping cell costs and performance at better levels compared to in-house manufacturing. Cell makers are becoming increasingly integrated, offering cells packaged in module form. The modular battery pack approach enables further manufacturing cost reductions but keeps the design flexibility for battery packs. Battery pack can then increase this differentiating added value further by carefully designing the battery pack, and choosing components including the BMS, thermal management solutions, safety devices, electrical interconnects, housing and assembly.

with increasing requirements to accurately determine remaining battery capacity, and with increasing cell and pack energy capacities.

According to Yole Développement’s analysis, there is no big technology breakthrough expected in coming years regarding battery cells and other battery pack components. The main trends will involve existing technology solutions, which will be further improved and more widely deployed. Technology and cost improvement will be steady. The big changes, such as the transition to 800V battery pack voltage for BEVs, will be realized first by a limited number of car manufacturers and then progressively implemented by other companies.

The report explores the hurdles impeding faster technology evolution, such as the divergent needs of different applications and variety of technology approaches used.

Some companies have developed specific internal know-how and intellectual property (IP) and established related supply partnerships, meaning that they might remain at least partially stuck with their historical technology and integration choices. This offers opportunities to newcomers with better-performing technology and business approaches.

Battery pack business model evolution: Cell customization (1) and modular pack approach (2) to reduce cost and increase differentiation

(Yole Développement, April 2018)

Technical roadmap: battery pack component and assembly

(Yole Développement, April 2018)

Prod

uct

diffe

rent

iatio

n le

vel

Cost reduction

Com

mod

ity

Commodity cell

Battery pack

Battery module

(2)

Specifications & design

(1)

Other battery pack components

2017 2020 2025 and beyond

BMS

Cell

Safety components

NMC NCA

LFP LTO Consolidation NMC

Dominancy

Beyond Li-ion technologies

Li-S

Solid state battery

Silicon-rich anode

Ni-rich cathode

Stationary Max. 1,000 V Max. 1,500 V

Max. 450 V Max. 800 V

Passive cell balancing BMS power IC cost and loss reduction Active cell balancing

Vibration-resistant BMS

Resettable devices

Hybrid devices

AC-rated DC-rated 800VDC, 1,500VDC

Non-exhaustive overview - Thermal management, electrical interconnects, housing and assembly are also explored in the report

Page 28: Li-ion Battery Packs for Automotive and

Find more details about

this report here:

MARKET & TECHNOLOGY REPORT

COMPANIES CITED IN THE REPORT (non exhaustive list)Accumotive, AES Energy Storage, AESC, AllCell Technologies, Amada, Anhui Ankai Automobile Co., Ltd, Arrival, AVL, Audi, AUTOLIV, Bitrode, BMW, BMZ, BYD, CALB, CATL, Calsonic Kansei, Dana, Daimler, EATON, Efen GmbH, electrovaya, Elithion, Eska, ETI Elektroelement, Ewert Energy Systems, F&k Delvotec, Fischer Elektronik, Freemens, GE, Gillig, Golden Dragon, GS Yuasa, Furukawa Battery, Hesse Mechatronics, Hitachi, ION, Hyundai, Infineon, Iron Edison, Iveco, JTT, Kokam, Kulicke & Soffa, Laird, Leclanché, LG Chem, Lishen, Littelfuse, Lithium Balance, Lithiumwerks, MAHLE, Manz, Mersen, Modine, Multi-Contact, NEC Corporation, New Flyer, Nissan, NXP, OEZ, Pacific Engineering Corporation (PEC), Panasonic, Phase Change Material Products Ltd. (PCM Products), Polytec PT, Porsche, Preh GmbH, Proterra, Renault Trucks, Renesas, Rogers, Saft, Saint-Gobain, Samsung SDI, Scania, SCLE SFE, Schneider Electric, Schunk Sonosystems, SIBA, Solaris Bus & Coach, SK Innovation, SNAM, SIBA, Skoda, SOC, Sonnen, Sovema, Stäubli, STMicroelectronics, Sunstone, TE Connectivity, Tesla, Tesvolt, Texas Instruments, Toshiba, Van Hool, Ventec, Volkswagen, Volvo, Wanxiang, Workhorse, Youtong, and more

AUTHORDr. Milan Rosina is a Senior Analyst for Energy Conversion and Emerging Materials at Yole Développement. Before joining Yole, he worked as a Research Scientist and a Project Manager in the fields of photovoltaics, microelectronics, and LEDs. Dr. Rosina has more than 15 years of scientific and industrial experience with prominent research institutions, an equipment maker, and a utility company. His expertise includes new equipment and process development, due diligence, technology, and market surveys in the fields of renewable energies, energy storage, batteries, power electronics, and innovative materials and devices.

What we missed, what we saw 10Report scope 12Executive summary 15Battery packs 43

> What are main components of a battery pack?> Battery pack market segments> Battery packs to match cells, with applications> Battery pack components make the difference> Battery pack voltage and energy capacity, per application> Different battery voltage levels in EV/HEV cars> Companies involved in 800V battery development> Why go to 800V battery pack voltage for electric vehicles?> Toward 1,500V DC in stationary battery packs> Technology issues to be solved/improved in battery packs

Market drivers for Li-ion battery applications 66> Main battery market drivers, by application> Benefits of battery for stationary battery applications> EV/HEV vehicles - drivers> Battery pack size by electric vehicle type> Electric and hybrid-electric buses> Electric trucks

Market segmentation and methodology 79Market forecast 82

> Influence of battery pack megatrends on battery pack demand> Benefits of battery energy storage solutions for analyzed applications> 2017 – 2023 battery pack demand in GWh – split by pack segment > 2017 – 2023 stationary battery pack demand in MWh – split by

pack segment> 2017 – 2023 battery pack demand in units – split by application> 2017 – 2023 battery pack market value in $M – split by pack

componentBattery pack costs 92

> 2017 – 2023 evolution of battery pack ASP by segment> Cost breakdown for PHEV and BEV battery packs> Cost breakdown for battery packs for electric buses and trucks> Cost breakdown for battery packs for stationary battery packs> 2017 - 2023 BEV battery cell price and cost of cells-to-pack

integration> Li-ion battery cell - cost breakdown

Battery pack supply chain and related business models 103> Li-ion battery pack – supply chain overview> Li-ion battery cell manufacturers - split by cell chemistry and

cell format> Battery pack suppliers> BMS suppliers> BMS supply chain - main players and their level of vertical

integration> BMS supply chain - what is the best business model?> Battery thermal management solution suppliers> Battery safety component suppliers> Manufacturing and testing equipment suppliers> Existing business models for EV/HEV cell supply> Automotive players entering the stationary battery electricity

storage market> EV/HEV Li-ion battery - supply chain relationships

> Hybrid and electric bus manufacturers> Electric truck developers and manufacturers

Li-ion battery cells 140> Different Li-ion battery cells - comparative table> Comparative graph of energy densities for different Li-ion

battery cells> Which Li-ion battery type for which application?> Growing interest in NMC battery cells - IP analysis> Main Li-ion battery cell formats – cylindrical, prismatic and pouch> LI-ion cell energy capacity graph for different cell formats

Battery management system 157> How BMS topology depends on application> Case studies of different configurations of cells in a battery pack> Active vs. passive cell balancing> Main BMS development axes

Battery pack safety issues 179> Overview of technical hazards related to battery packs> Thermal, current, and voltage protections> Safety measures to decrease risk related to Li-ion batteries

Battery thermal management solutions 190> Why is battery pack thermal management important?> Sought-after battery pack cooling system features> Benefits of passive and active solutions> Air cooling vs. liquid cooling vs. refrigerant cooling> Thermally conductive materials> Focus on phase change materials – how do they work?> Battery pack thermal management solutions under

development - heat pipes, thermoelectric cooling> Software solutions for thermal management

Safety components for Li-ion battery packs 221> How to make batteries safer? - Safer cell materials vs.

protection devices> Comparison of different solutions for battery safety – Fuse,

DC breaker, contactor, power semiconductor> Battery safety component trends overview> Towards higher voltages> Hybridization concept – example of products from Mersen

Electrical interconnects 235> Where are electrical interconnects needed?> Advantages and disadvantages of main different cell

interconnect methods> What joining method for what cell format?> Market share of different cell interconnect technologies> Trends to use technologies developed by other industries -

wire and ribbon bonding> Innovation trends in battery electrical interconnects

Battery pack housing 253> Battery pack housing - materials and functions> Housing at the module level and at the pack level> Housing with integrated cooling

Technology trends in Li-ion battery cells and packs 266> Battery cell improvement – global trends> Battery pack improvement - global trends > Differentiating added value needed > Towards a modular approach in the battery pack

Conclusion 285

TABLE OF CONTENTS (complete content on i-Micronews.com)

OBJECTIVES OF THE REPORT• Provide market value for Li-ion battery packs and their components including Battery Management

Systems, thermal management, safety components for plug-in hybrid electric vehicles, battery electric vehicles, electric trucks and buses, and stationary battery energy storage systems

• Demonstrate the strong, consistently-growing potential for power electronics players, including suppliers of power integrated circuits, fuses, and thermal management solutions in the energy storage business, based on Li-ion battery technologies

• Discuss market opportunities for players that can supply materials, devices, or technology solutions to the Li-ion battery pack industry

• Provide insights into different technologies currently used, technology trends, and newest innovations for battery pack components

• Cover a large variety of different products and technology solutions used in battery packs – products/solutions that provide strong differentiation, add a lot of value and allow for application-specific solutions to be devised

• Provide a supply chain landscape, including the key players for battery cells, battery packs, and battery pack components and associated business models

RELATED REPORTBenef i t f rom our Bundle & Annual Subscription offers and access our analyses at the best available price and with great advantages

• Beyond Li-ion Batteries: Present and Future Li-ion Technology Challengers

• Power Electronics for EV/HEV 2018: Market, Innovations and Trends

• NMC Lithium-Ion Batteries Patent Landscape Analysis

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• MEMS & Sensors

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10©2018 | www.yole.fr | About Yole Développement

OUR 2018 REPORTS COLLECTION (1/3)

MEMS & SENSORS

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of the MEMS Industry 2018 - Update

− Silicon Photonics 2018 - Update

− Consumer Biometrics: Sensors & Software 2018 - Update

− MEMS Pressure Sensors 2018

− Air Quality Sensors 2018

− Sensors for AR/VR 2018

o REVERSE ENGINEERING & COSTING REVIEW – by System Plus Consulting

− Gas & Particles Sensors

− MEMS Pressure Sensors

− Piezo MEMS 2018 *

o PATENT ANALYSES – by KnowMade

− MEMS Microphone – Patent Landscape Analysis

RF DEVICES AND TECHNOLOGIES

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− RF Front End Module and Connectivity for Cellphones 2018 – Update

− 5G Impact on RF Industry: From Wireless Infrastructure to Cellphone Terminals

2018 - Update

− RF GaN 2018 – Update

− Advanced RF System-in-Package for Cellphones 2018 – Update *

− Radar Technologies for Emerging Applications 2018 *

− Radar Technologies for Automotive 2018

− RF & Photonic Technologies for 5G Infrastructure 2018

o REVERSE ENGINEERING & COSTING REVIEW – by System Plus Consulting

− RF Front-End Modules in Smartphones

− RF GaN *

o PATENT ANALYSES – by KnowMade

− RF Front End Module – Patent Landscape Analysis

− RF GaN – Patent Landscape Analysis

IMAGING & OPTOELECTRONICS

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of the CMOS Image Sensor Industry 2018 – Update

− Status of the Compact Camera Module Industry 2018 - Update

− 3D Imaging and Sensing 2018 - Update

− Imaging for Industry and Automation 2018

− Sensors for Robotic Vehicles 2018

− Imagers and Detectors for Security and Smart Buildings 2018

− LiDARs 2018

o QUARTERLY UPDATE – by Yole Développement

− CMOS Image Sensors 2018 *

o REVERSE ENGINEERING & COSTING REVIEW – by System Plus Consulting

− CMOS Image Sensors

− Compact Camera Modules

o PATENT ANALYSES – by KnowMade

− LiDAR – Patent Landscape Analysis

− Time-of-Flight IR Sensor in the Apple iPhone 7 Plus - Patent-to-Product Mapping

SOFTWARE

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Consumer Biometrics: Sensors & Software 2018 - Update

− Processing Hardware and Software for AI: Integration Challenges 2018

Update : 2017 version still available / *To be confirmed

Page 40: Li-ion Battery Packs for Automotive and

11©2018 | www.yole.fr | About Yole Développement

OUR 2018 REPORTS COLLECTION (2/3)ADVANCED PACKAGING

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of Advanced Packaging Industry 2018 - Update

− Status of Advanced Substrates 2018: Embedded Die and Interconnects, Substrates

Like PCB Trends

− Fan-Out Packaging 2018 – Update

− 3D TSV and Monolithic Business Update 2018 – Update

− Advanced RF System-in-Package for Cellphones 2018 – Update *

− Power Packaging Modules 2018 - Update

− Discrete Power Packaging 2018 – Update

− MEMS Packaging and Testing 2018 – Update

− Memory Packaging Market and Technology Report 2018 – Update

− Status of Panel Level Packaging 2018

− Trends in Automotive for Advanced Packaging 2018

− Processing Hardware and Software for AI: Integration Challenges 2018

− Integrated Passive Devices (IPD) 2018

o REVERSE ENGINEERING & COSTING REVIEW – by System Plus Consulting

− RF Front-End SiP

− Fan-Out Packaging *

o PATENT ANALYSES – by KnowMade

− Hybrid Bonding for 3D Stack – Patent Landscape Analysis

MANUFACTURING

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Manufacturing Wafer Starts for More than Moore 2018

− Equipment for More than Moore: Technology & Market Trends for Lithography &

Bonding/Debonding 2018

− Equipment for More than Moore: Technology & Market Trends for Thin Film

Deposition & Etching 2018

o REVERSE ENGINEERING & COSTING REVIEW – by System Plus Consulting

− Wafer Bonding Technology Overview 2018

MEMORY

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Emerging Non Volatile Memory 2018 – Update

− Memory Packaging Market and Technology Report 2018 – Update

o QUARTERLY UPDATE – by Yole Développement

− Memory Market 2018 (NAND & DRAM)

o MONTHLY UPDATE – by Yole Développement

− Memory Pricing 2018 (NAND & DRAM)

o REVERSE ENGINEERING & COSTING REVIEW – by System Plus Consulting

− DRAM Technology & Cost Review 2018

− NAND Memory Technology & Cost Review 2018

COMPOUND SEMICONDUCTORS

MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of Compound Semiconductor Industry 2018 *

− Power SiC 2018: Materials, Devices, and Applications - Update

− Power GaN 2018: Materials, Devices, and Applications – Update

− RF GaN 2018 – Update

− GaAs Materials, Devices and Applications 2018

− InP Materials, Devices and Applications 2018

o REVERSE ENGINEERING & COSTING REVIEW – by System Plus Consulting

− Power SiC Devices

− Power GaN Devices

o PATENT ANALYSES – by KnowMade

− Power SiC – Patent Landscape Analysis

− Status of the GaN IP – Patent Landscape Analysis

Update : 2017 version still available / *To be confirmed

Page 41: Li-ion Battery Packs for Automotive and

12©2018 | www.yole.fr | About Yole Développement

OUR 2018 REPORTS COLLECTION (3/3)

POWER ELECTRONICS

MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of Power Electronics Industry 2018 - Update

− Power Packaging Modules 2018 - Update

− Discrete Power Packaging 2018 - Update

− EV/HEV Market Expectations and Technology Trends - Update

− Wireless Charging Market Expectations and Technology Trends 2018

− Integrated Passive Devices (IPD) 2018

o QUARTERLY UPDATE – by Yole Développement

− Power ICs Market 2018 – Update

o REVERSE ENGINEERING & COSTING REVIEW – by System Plus Consulting

− Power ICs Market 2018 *

− Power Modules *

BATTERY AND ENERGY MANAGEMENT

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of Battery Industry Update with Focus on Manufacturing 2018 *

− Battery Pack Technology and Business Opportunities 2018 - Update

o PATENT ANALYSES – by KnowMade

− Solid-State Batteries – Patent Landscape Analysis

SOLID STATE LIGHTING

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− IR LEDs and Lasers 2018 - Update

− Automotive Lighting 2018 – Update

− UV LEDs 2018 - Update

− VCSELs 2018

− Lasers 2018

− Light Shaping Technologies 2018

− LiFi 2018

o REVERSE ENGINEERING & COSTING REVIEW – by System Plus Consulting

− VCSELs 2018

− UV LEDs 2018 *

DISPLAYS

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− MicroLED Displays 2018 – Update

− Quantum Dots and Wide Color Gamut Display Technologies 2018 - Update

− Organic Thin Film Transistor 2018: Flexible Displays and Other Applications -

Update *

− Displays for AR / VR / MR 2018

− Non Display Applications of MicroLEDs 2018 *

o PATENT ANALYSES – by KnowMade

− MicroLED Display – Patent Landscape Analysis

MEDTECH

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of the BioMEMS Industry 2018 - Update

− Point-of-Need Testing: Application of Microfluidic Technologies 2018 - Update

− Neuro-Technologies for Healthcare and Consumer Applications 2018

− CRISPR Technology: From Lab to Industries 2018

− Portable Medical Imaging 2018

− Inkjet for Additive Manufacturing in the Micro-Electronics Industry 2018

− Liquid Biopsy 2018: From Isolation to Downstream Applications

− Chinese Microfluidics Industry 2018

o PATENT ANALYSES – by KnowMade

− Microfluidic IC Cooling – Patent Landscape Analysis

− Circulating Tumor Cell Isolation – Patent Landscape Analysis

− Organ-on-a-Chip – Patent Landscape Analysis

Update : 2017 version still available / *To be confirmed

Page 42: Li-ion Battery Packs for Automotive and

13©2018 | www.yole.fr | About Yole Développement

OUR 2017 PUBLISHED REPORTS (1/3)MEMS & SENSORS

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of the MEMS Industry 2017

− High End Inertial Systems Market and Technology 2017

− Magnetic Sensors Market and Technologies 2017

− MEMS and Sensors for Automotive - Market and Technology Trends 2017

− Acoustic MEMS and Audio Solutions 2017

− Sensors and Sensing Modules for Smart Homes and Buildings 2017

− Fingerprint Sensor Applications and Technologies – Consumer Market Focus 2017

o REVERSE COSTING REPORT – by System Plus Consulting

− Continental SRL1: State-of-the-art LiDAR for Advanced Driver Assistance Systems –

Reverse Costing Report

− Bosch Mobility Ultrasonic Sensor – Reverse Costing Report

− MEMS Packaging 2017 - Reverse Costing Review

− Bosch BMP380 Pressure Sensor – Reverse Costing Report

IMAGING & PHOTONICS

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of the CMOS Image Sensor Industry 2017

− 3D Imaging and Sensing 2017

− Uncooled Infrared Imaging Technology & Market Trends 2017

− Camera Module Industry Market and Technology Trends 2017

o REVERSE COSTING REPORT – by System Plus Consulting

− FLIR Boson – a small, innovative, low power, smart thermal camera core – Reverse

Costing Report

− Camera Module Physical Analyses Overview 2017

RF DEVICES AND TECHNOLOGIES

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− RF Front End Modules and Components for Cellphones 2017

− Advanced RF System-in-Package for Cell Phones 2017

− 5G Impact on RF Front-End Industry 2017

ADVANCED PACKAGING

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of the Advanced Packaging Industry 2017

− Embedded Die Packaging: Technology and Market Trends 2017

− Fan-Out: Technologies and Market trends 2017

− Advanced Substrates Overview: From IC Package to Board 2017

− 3D TSV and 2.5D Business Update - Market and Technology Trends 2017

− Advanced RF System-in-Package for Cellphones 2017

− Memory Packaging Market and Technology Report 2017

− MEMS Packaging 2017

− Emerging Non-Volatile Memory 2017

o REVERSE COSTING REPORT – by System Plus Consulting

− NVIDIA Tesla P100 - Reverse Costing Report

− MEMS Packaging - Reverse Technology Review

− Advanced RF SiP for Cellphones 2017 - Reverse Costing Review

SOFTWARE

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Embedded Software in Vision Systems

MEDTECH

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of the Microfluidics Industry 2017

− Solid-State Medical Imaging 2017

− Organs-On-Chips 2017

− Connected Medical Devices Market and Business Models 2017

− Artificial Organ Technology and Market analysis 2017

− Medical Robotics Technology & Market Analysis 2017

Page 43: Li-ion Battery Packs for Automotive and

14©2018 | www.yole.fr | About Yole Développement

OUR 2017 PUBLISHED REPORTS (2/3)

MANUFACTURING

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Laser Technologies for Semiconductor Manufacturing 2017

− Equipment and Materials for 3D TSV Applications 2017

− Equipment and Materials for Fan-Out Packaging 2017

− Glass Substrate Manufacturing in the Semiconductor Field 2017

BATTERIES & ENERGY MANAGEMENT

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of the Rechargeable Li-ion Battery Industry

− Market Opportunities for Thermal Management Components in Smartphones

DISPLAYS

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− MicroLED Displays

− Quantum Dots and Wide Color Gamut Display Technologies

− Phosphors & Quantum Dots 2017 - LED Downconverters for Lighting & Displays

SOLID STATE LIGHTING

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− LED Packaging 2017: Market, Technology and Industry Landscape

− CSP LED Lighting Modules

− IR LEDS and VCSELs - Technology, Applications and Industry Trends

− LED Lighting Module Technology, Industry and Market Trends 2017

− Automotive Lighting: Technology, Industry and Market Trends 2017

− Horticultural LED Lighting: Market, Industry, and Technology Trends

POWER ELECTRONICS

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Status of the Power Electronics Industry 2017

− Thermal Management Technology and Market Perspectives in Power Electronics and

LEDs 2017

− Gate Driver Market and Technology Trends 2017

− Power MOSFET 2017: Market and Technology Trends

− Power Module Packaging: Material Market and Technology Trends 2017

− IGBT Market and Technology Trends 2017

o QUARTERLY UPDATE – by Yole Développement

− Power Management ICs Market 2017

o REVERSE COSTING REPORT – by System Plus Consulting

− EPC2045 100V GaN-on-Silicon Transistor – Reverse Costing Report

− Silicon Capacitor - Technology and Cost Review

− Industrial 100V MOSFET - Technology and Cost Review

− InvenSense ICM-20789: High Performance 6-Axis Motion Sensor and Pressure Sensor

Combo – Reverse Costing Report

COMPOUND SEMICONDUCTORS

o MARKET AND TECHNOLOGY REPORT – by Yole Développement

− Bulk GaN Substrate Market 2017

− RF Power Market and Technologies 2017: GaN, GaAs and LDMOS

− Power SiC 2017: Materials, Devices, Modules, and Applications

− Power GaN 2017: Epitaxy, Devices, Applications, and Technology Trends

Page 44: Li-ion Battery Packs for Automotive and

15©2018 | www.yole.fr | About Yole Développement

OUR 2017 PUBLISHED REPORTS LIST (3/3)

OUR PARTNERS’ REPORTS

PATENT ANALYSES – by KnowMade

− Wireless Charging Patent Landscape Analysis

− RF Acoustic Wave Filters Patent Landscape Analysis

− NMC Lithium-Ion Batteries Patent Landscape Analysis

− Pumps for Microfluidic Devices Patent Landscape

− III-N Patent Watch

− FLUIDIGM Patent Portfolio Analysis

− Knowles MEMS Microphones in Apple iPhone 7 Plus Patent-to-Product Mapping 2017

− Consumer Physics SCiO Molecular Sensor Patent-to-Product Mapping

− Patent Licensing Companies in the Semiconductor Market - Patent Litigation Risk and Potential Targets

− Microfluidic Technologies for Diagnostic Applications Patent Landscape

TEARDOWN & REVERSE COSTING – by System Plus Consulting

More than 60 teardowns and reverse costing analysis and cost simulation tools published in 2017

MORE INFORMATION

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MICRONEWS MEDIA

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technological and business information,

Micronews Media integrates several tools able

to reach each individual contact within its

network.We will ensure you benefit from this.

ONLINE ONSITE INPERSON

@Micronews e-newsletter

i-Micronews.com

i-Micronewsjp.com

FreeFullPDF.com

Events Webcasts

Unique, cost-effective ways

to reach global audiences.

Online display advertising

campaigns are great strategies

for improving your

product/brand visibility. They

are also an efficient way to

adapt with the demands of the

times and to evolve an effective

marketing plan and strategy.

Brand visibility, networking

opportunities

Today's technology makes it

easy for us to communicate

regularly, quickly, and

inexpensively – but when

understanding each other is

critical, there is no substitute

for meeting in-person. Events

are the best way to exchange

ideas with your customers,

partners, prospects while

increasing your brand/product

visibility.

Targeted audience

involvement equals clear,

concise perception of your

company’s message.

Webcasts are a smart,

innovative way of

communicating to a wider

targeted audience. Webcasts

create very useful, dynamic

reference material for

attendees and also for

absentees, thanks to the

recording technology.

Benefit from the i-Micronews.com

traffic generated by the 11,200+

monthly unique visitors, the

10,500+ weekly readers of

@Micronew se-newsletter

Several key events planned for

2018 on different topics to

attract 120 attendees on average

Gain new leads for your business

from an average of 340

registrants per webcast

Contact: Camille Veyrier ([email protected]), Marketing & Communication Project Manager

Page 46: Li-ion Battery Packs for Automotive and

17©2018 | www.yole.fr | About Yole Développement

CONTACT INFORMATIONo CONSULTING AND SPECIFIC ANALYSIS

• North America:

• Steve LaFerriere, Senior Sales Director for Western US & CanadaEmail: [email protected] – +1 31 06 008 267

• Troy Blanchette, Senior Sales Director for Eastern US & CanadaEmail: [email protected] – +1 704 859 0453

• Japan & Rest of Asia: Takashi Onozawa, General Manager, Asia Business DevelopmentEmail: [email protected] - +81 3 4405 9204

• Greater China: Mavis Wang, Director of Greater China Business DevelopmentEmail: [email protected] - +886 979 336 809

• RoW: Jean-Christophe Eloy, CEO & President, Yole DéveloppementEmail [email protected] - +33 4 72 83 01 80

o REPORT BUSINESS

• North America:

• Steve LaFerriere, Senior Sales Director for Western US & CanadaEmail: [email protected] – +1 31 06 008 267

• Troy Blanchette, Senior Sales Director for Eastern US & CanadaEmail: [email protected] – +1 704 859 0453

• Europe: Lizzie Levenez, EMEA Business Development ManagerEmail: [email protected] - +49 15 123 544 182

• Rest of Asia: Takashi Onozawa, General Manager, Asia Business DevelopmentEmail: [email protected] - +81 3 4405 9204

• Japan:

• Miho Othake, Account ManagerEmail: [email protected] - +81 3 4405 9204

• Itsuyo Oshiba, Account ManagerEmail: [email protected] - +81-80-3577-3042

• Greater China: Mavis Wang, Director of Greater China Business DevelopmentEmail: [email protected] - +886 979 336 809

o FINANCIAL SERVICES (in partnership with Woodside Capital Partners)

• Jean-Christophe Eloy, CEO & PresidentEmail: [email protected] - +33 4 72 83 01 80

o GENERAL

• Public Relations: [email protected] - +33 4 72 83 01 89

• Email: [email protected] - +33 4 72 83 01 80

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