LG Marketing Strategies Complete

8/10/2019 LG Marketing Strategies Complete

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History of the Organization and Objective

LG Group- The best global company

U.S. $73 billion LG Group is one of the worlds top conglomerates today, haing established

its supremacy in diersified fields ranging from electronics, chemicals, and cosmetics to trade

and serices. !he LG Group was born as "Luc#y hemicals% in &'(7, a pioneer in the

fledging chemical industry with a pioneering spirit. )ounder chairman planted the seed of the

industry in the barren land.

LG was the )irst *orean ompany to ma#e cosmetics and to enter the synthetic resins

industry. LG established "Gold Star% in &'+, opening the door to electronic industry in*orea. -n the early &'7s after )ounder/hairman passed away, 0r. ha#yung too# oer as a

chairman. Under his leadership, in a decade more than 1 sister companies and schools,

increased its sales by 32 times and eports by ' times and was regarded as *oreas best

leading business school.

"Gold Star% brand product sales in &''2 came to U.S. $ ' billion, which ran#ed one of the top

electronic industries in the world. LG is #nown by consumers in more than &7& countries for

offering products that delier ultimate satisfaction. 4long with the new corporate mission, LG

electronics has been reborn. !he organi5ation remains fruitful and ibrant.

6uilding a better future for customer is the top priority and the company is going top gear to

ma#e the "6etter )uture% a reality. !he new corporate name and identity will continue to offer

full satisfaction to customers around the world and will come to symboli5e the face of the

future. !he management philosophy "8e create alue for customers through management

based on esteem for human dignity%

!he product manufactured internationally coer multimedia players, ideo audio products,

home appliances, -nformation system products, communication deices, display products,

magnetic recording media and electric/ electronic parts and components. 9eay inestments

are being made in the net generation and :nironment )riendly ;roducts.

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1958 Gold Star adio eported to the US and

9ong *ong as *oreas first.

1965 *oreas first refrigerator produced.

1966 *oreas first blac# ? white !@

produced.

1968 *oreas first air conditioner

produced.

1969 *oreas first washing machine

produced.

197 Gold Star ommunications went

public.

1977 olor !@ produced. 1978 :ports surpassed US$ & mill. a

first for *oreas electronics

industry.

198! )irst :U sales subsidiary in

Germany plant

established in Germany.

1989 Sales subsidiary and a Aoint

production subsidiary

established in !hailand.

199! -relandbased design technology

center established.

199" 8ith the establishment of

9ui5hou subsidiary in hina


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sales of refrigerators reached

the number one position.

? microwae oen launched

LG.;hilips Displays, a Aoint

enture with ;hilips established.

2!!2 Under the LG 9olding

ompany system, the

ompany spun off to LG

:lectronics


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interactie !@ refrigerator

deeloped the worlds first

&inch LD !@ Launched.

!he worlds largest )ull 9D

&1inch ;lasma !@


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LG :lectronics is pursuing the ision of becoming a true global digital leader, attracting

customers worldwide through its innoatie products and design. !he companys goal is to

ran# among the top 3 consumer electronics and telecommunications companies in the world

by 1&. !o achiee this, we hae embraced the idea of "Great ompany, Great ;eople,%

recogni5ing that only great people can create a great company.

Figure: 3.1

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-O.O /O'/+0*

!he symbol mar#, which represents the ")ace of the )uture%, incorporates full concepts and

sentiments of the 8orld, )uture, Fouth, ;eople and !echnology.

!he ircle with the letter "L% and "G% symboli5es that human beings are the most important

aspects of business and epress the resolution to do the best to maintain close ties with

customer and to ensure their satisfaction. !he >ed olor reinforces an image of worth and

familiarity highlights LGs challenge to become world lass ompany.

LGs symbol mar#s the most important element of the corporate identification system it is a

representatie system of LG throughout the world. !he symbol creates a unified mental image

of LG necessary in international communication. -t is the ")ace of the )uture%. -t incorporates

fie concepts and sentimentsH

!he 8orld

!he )uture

Fouth

9umanity

!echnology

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-. %' %'%#

:stablished in &''7, LG :lectronics -ndia ;t. Ltd. is a wholly owned subsidiary of LG

:lectronics, South *orea. -n -ndia for a decade now, LG is the mar#et leader in consumer

durables and recogni5ed as a leading technology innoator in the information technology and

mobile communications business. LG is the ac#nowledged trendsetter for the consumer

durable industry in -ndia with the fastest eer nationwide reach, latest global technology and

product innoation.

Ine of the most formidable brands, LG:-L has an impressie portfolio of onsumer

:lectronics, 9ome 4ppliances, GS0 mobile phones and -! products.

LG :lectronics -ndia ;t. Ltd., a wholly owned subsidiary of LG :lectronics, South *orea

was established in January, &''7 after clearance from the )oreign -nestment ;romotion

6oard s + rores. !his facility manufactured olor !eleisions, 8ashing

0achines, 4ironditioners and 0icrowae Iens. During the year 1&, LG also

commenced the home production for its ecofriendly >efrigerators and established its

assembly line for its ; 0onitors at its Greater Eoida manufacturing unit. !he beginning of

13 saw the roll out of the first locally manufactured Direct ool >efrigerator from the plant

at Greater Eoida.

-n 1(, LG:-L also up its second Greenfield manufacturing unit in ;une, 0aharashtra that

commences operations in Ictober 1(. oering oer + acres, the facility manufacturesLD !@, GS0 ;hones, olor !eleisions, 4ir onditioners, >efrigerators, 0icrowae Iens

olor 0onitors.

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6oth the -ndian manufacturing units has been designed with the latest technologies at par with

international standards at South *orea and are one of the most :cofriendly units amongst all

LG manufacturing plants in the world.

LG has been able to craft out in ten years, a premium brand positioning in the -ndian mar#et

and is today the most preferred brand in the segment.

Figure: 3.3

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:ffectie 9> planning ensures a more effectie and efficient use of human resources more

satisfied and better deeloped employees more effectie eCual employment opportunity

0. !his is because 9> planning mustreflect the enironmental trends and issues that affect an organisations management of itshuman resources. !his includes consideration of globalisation, growth of -nternet use, theeconomy, women in the wor# force, demographic changes, the casualisation of the wor#force, employee literacy, s#ill shortages, acCuisitions, mergers and diestures, deregulation,fleible wor# schedules, telecommuting, outsourcing, Cuality of life epectations, pollution,income ta leels and union attitudes.

#==roaches to h planning uses statistical andmathematical techniCues. !he focus of this approach is on forecasting 9> shortages,surpluses and career bloc#ages its aim is to reconcile the supply and demand for humanresources gien the organisations obAecties. Puantitatie forecasting includes trendproAection, econometric modelling and multiple predictie techniCues.

*he > planning uses epert opinion


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who can be promoted, transferred, demoted or deeloped ma#e up the internal supply. !heeternal supply consists of people who do not currently wor# for the organisation.

(orecasting the s personnel and line management are healthy

the 9> plan is integrated with the organisations strategic business plan

there is a balance between the Cuantitatie and Cualitatie approaches to 9> planning.

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TRAINING AND DEVELOPMENT

Irgani5ation needs to hae well trained and eperienced people to perform the actiities that

hae to be done. !raining is a process of learning a seCuence of programmed behaiour. -t is

application of #nowledge. -t gies people an awareness of the rules and procedures to guidetheir behaiour. -t attempts to improe their performance on their current Aob and prepare

them for an intended Aob. Deelopment is a related process. -t coers not only those actiities

which improe Aob performance, but also which bring about the growth of the personality

help indiiduals in the progress towards maturity and actuali5ation of their potential

capabilities so that they become not only good employees but better men and women. -n

organi5ational terms, it is intended to eCuip person to earn promotions and hold greater

responsibility.

!raining a person for a bigger and higher Aob is deelopment. 4nd this may well include not

only imparting specific s#ills and #nowledge but also inculcating certain personality and

mental attitudes. 4s the Aobs become more comple, the importance of employee deelopment

also increases. -n a rapidly changing society, employee training and deelopment are not only

an actiity that is desirable but also an actiity that an organi5ation must commit resources to

if it is to maintain a iable and #nowledgeable wor# force.

!raining has played a ery important role in helping the corporation to reach the commanding

heights of performance. 4ny training would be considered to be successful only when the

#nowledge gained by the participants is transferred to the Aob performance

!raining is the main function of 9>. !o enhance the orporationKs growth and #eep the

orporation ready to anticipate all types of competition and face it too, there is a need that

9uman >esource should play more actie role for oerall progress of the orporation.

!he impact of training programme is to mould the employees attitude and help them to

synergies indiidual goals with organi5ational goals. -t also helps in reducing dissatisfaction,

complaints, absenteeism and labour turnoer.

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efinition

4ccording to (3i==o: !raining is the act of increasing #nowledge and s#ills of an employee

for doing a particular AobQ !he maAor outcome of training is learning. 4 trainee learns new

habits, refined s#ills and useful #nowledge during their training programme, which helps them

to improe their performance. !raining can also be defined as actiities designed to change

the behaiour.

4nother way of defining training would be a planned programme designed to improe

performance and bring about measurable changes in #nowledge, s#ills, attitudes and social

behaiour of employees.

!raining imparts the ability to detect and correct error. )urther more it proides s#ills and

abilities that may be called on in the future to satisfy organisations human resources needs.

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8elfare includes anything that is done for the comfort and improement of employees and is

proided oer and aboe the wages. 8elfare helps in #eeping the morale and motiation of

the employees high so as to retain the employees for longer duration. !he welfare measures

need not be in monetary terms only but in any #ind/forms. :mployee welfare includes

monitoring of wor#ing conditions, creation of industrial harmony through infrastructure for

health,industrial relationsand insurance against disease, accident and unemployment for the

wor#ers and their families

Labor welfare entails all those actiities of employer which are directed towards proiding the

employees with certain facilities and serices in addition to wages or salaries.

Labor welfare has the following obAectiesH

&. !o proide better life and health to the wor#ers

1. !o ma#e the wor#ers happy and satisfied

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hec#ing on the effectieness of communication is essential to companys strategy. !here are

two types of research communication effect research and sales effect research.

#ales Promot"on

;romotion is an incentie tool used to drie up short term sales. ;romotion can be launched

directed at consumer or trade. !he focus of adertising to create reason for purchase the focus

of promotion is to create an incentie to buy. onsumer incenties could be samples, coupons,

free trial and demonstration. !rade incentie could be price off, free goods and allowances.

Sales force incentie could be conention, trade shows, competition among sales people.

Sales promotion actiity can hae many obAecties, for eample, to grab attention of new

customer, reward the eisting customer, increase consumption of occasional users. Sales

promotion is usually targeted at the fence sitters and brand switchers.

Sales promotional actiity for the product is selected loo#ing at the oerall mar#eting

obAectie of the company. !he final selection of the consumer promotional tools needs to

consider target audience, budget, competitie response and each tools purpose.

Sales promotion actiity should undergo pretest before implementation. Ince the actiity is

launched it should be controlled as to remain within the budget. :aluation program is a must

after implementation of the promotional scheme.

Publ"c Relat"ons

ompanies cannot surie in isolation they need to hae a constant interaction with

customers, employees and different sta#eholders. !his sericing of relation is done by the

public relation office. !he maAor function of the public relation office is to handle press

releases, support product publicity, create and maintain the corporate image, handle matters

with lawma#ers, guide management with respect to public issues.

ompanies are loo#ing at ways to conerge with functions of mar#eting and public relation in

mar#eting public relation. !he direct responsibility of mar#eting public relation = is to

support corporate and product branding actiities.

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company decided to go in for a Green )ield ;roAect rather than acCuisitions or mergers.


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LG has right from its inception launched a series of stateoftheart technology bac#ed

products. !he sales and the mar#eting department #eeps altering ? refining the product

portfolio according to the reCuirements of the consumers.


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-ndependence. LGs strategy of locali5ing its products to suit -ndian tastes added to its

strength.

Prouct pos"t"on"ng%

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maintaining this will remain critical. !he company when it entered the mar#et in &''7 was

targeting the premium end consumer. )or eampleH

-n the refrigerator category it entered the frost free 3 lit N segment which form a

ery little portion of the entire refrigerator mar#et. -ts 33 lit refrigerator was priced at

>s. 12,. In the other hand GodreA and 6;L were offering )) refrigerators any

thing between >s. &2, to >s, 1,.

LGs basic 1& inch model of !@ is priced at >s. &+,+. !his price is higher than

Sonys comparable model s. &(,+=. LG holding a price higher than Sony is

something that is unheard of in other mar#ets.

LGs microwae oens are nothing less than >s. &1,+ -)6 ? 6;L s. &, also.

9oweer the company after three years in the mar#et has come down to mass mar#eting. Eow

it is targeting all the segments in the mar#et. -t is een concentrating on the rural areas now. -t

has a refrigerator for as low as >s. ',3 and a ! @ for as low as >s. '. 6ut the companys

premium image in the mar#et could be affected in the short run but this would enable the

company to gain mar#et share in the long run.

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LG is currently selling its products in & towns and cities with population of one la#h and

aboe. -t has &2 branch offices, ( distributors and 1, dealers all oer the country.

6y the end of 1, the company plans to reach another towns with a population of

+, or more. -n this process it will add on to & distributors and &+ dealers. !o achiee

this, the company engages eight ans to feed the country coering + #m eery month, to

familiari5e the trade and the customers with LG products.

-n eery city, LG approached the best dealers but in a schemeridden mar#et, it refused to

offer any schemes. -t positioned itself as an ethical company, instead of discounts. LG wanted

dealers to pay an adance for LG products. !his ensured that the dealer would push the brand

in the mar#et place, een if it was Aust to #eep his oen cash from staying bloc#ed. -n the long

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run this created a pentup demand for the brand. LG since its inception laid stress on ;roper

hannel 0erchandising and 0anagement. Due to a ery calculated networ# epansion plan,

LG has the fastest dealer networ# epansion in the industry and the highest dealer

productiity.

Dealer loyalty and retention has been high, right from the beginning due to proper inentory

management, higher dealer profitability and incenties, proper ;I; and other promotional

material to the dealers and a bas#et full of products for the dealers to choose from.

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)ollowing are the promotion tools used by LG electronics to promote the company as well as

its productsH

4dertising

;ublic >elations

Sales ;romotion

LG has deised an effectie adertising and promotional strategy. 6y using appropriate media

ehicles, strong concepts and US;s were deeloped. 4lso, arious aspects about the brand

performance, the products and strategies to the media, has been communicated ery well with

its ecellent public relations. "Toay' LG stans as the No( ) PR &ompany "n the "nustry*(

ADVERTI#ING%

!he company started with adertising on print and outdoor media in &''7.!he adertising

had to be straight and simple aimed at both the head and heart. )or e.g. to adertise for

refrigerators the ad line went ")rom today all other refrigerators will become history%.

!his was something that pushed the end benefit further toward the consumer. Ier time,the media used etensiely to adertise are electronic, print and outdoor. -t is 2 !@,

3 print and & outdoor. 4lso the company has started with web adertising oer the

site.

Rat"o +or "ts proucts "s the same +or promot"on %

-n order to boost secondary sales the sales and mar#eting department has launched a new

actiity. !wo LG lady chefs hae been ta#en on board for coo#ing demonstration with thehelp of LG 0icrowae Ien. !he demos will be held at #itty parties arranged by DSL

members, at dealer counters


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of demo=. urrently this actiity has started only in Delhi and 0umbai and will be

gradually etended to other branches.

Eow that LG is coming up with its digital range of products, the ehicle that the company

plans to adopt would be direct selling, in order to demonstrate the products whereer

possible. !he company #eeps in mind the seasonality of product while promoting for its

products. -t adertises heaily during festie season and also during summers when the

demand for 4s, washing machines is on the rise.

!he company considers the 4dertisingH Sales ratio, if sales are increasing the company

tries to reduce the ad R budget of late LG has got more into corporate adertising i.e.

promoting the brand and its achieements rather than promoting the product. :en the ads

seen on !@ these days, LG is trying to promote the brand and not the product. )or e.g. -t

sponsors a 1 minute programme on Bee !@ by name of "LG 9eros% where a personality

or anybody who has ecelled in his/her field spea#s for about two minutes. !he clipping

showing people who are successful has got significance with relation to LGs success in

the country. LG was one of the four sponsors of world cup

P,LI& RELATION#

!he company ta#es care of the ;> actiities on its own mostly for press releases etc. !he

officials at LG are ery media friendly hence ' of the media comes to the company

itself. LG stands as the no.& ;> ompany in the industry. !he company organi5es press

conferences ery often to #eep the media updated on its actiities.

#ALE# PROMOTION

LG since its inception has belieed in "No #chemes' no #chem"ng%.

-t is only once in a while that the company comes up with promotional schemes. )or

consumers, it has schemes li#e & off on pre pea# purchases and low finance schemes.

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)or dealers, the company gies them good margins based on sales, sending them to *orea

etc. Some of the recent schemes that LG has come up withH

Luc#y draws on purchase of eery LG product, to a luc#y customer, hell get a free

trip to Singapore for ( days.

"Sae up to >s. & on LG 0icrowae% LG microwaes aailable at introductory

prices till &2th4ug 12.

4ccording to the stages of the product life cycle, LG is in the growth stage considering the

companys success oer the past 3 years.

arBeting objectives and strategies for the introd


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onsumer durable industry is one of the most lucratie industries and is rapidly growing. !he

-ndian economic industry witnessed proliferation of global companies in the

national scene, liberali5ation of -ndian economy coupled with the media eplosion

ushered in a new era of consumerism, increased purchasing power and leads to the

creation of budding consumer durable mar#et.

!he ersion -ndian mar#et offered tremendous scope to the multinationals. !he growth rates

were as high as 11 in the wide goods segment compared to the nearly 13 growth in the

:uropean mar#et. Eo wonder it will witness maAor ta#eoers strategic alliances, technical

collaboration and formation of fully owned subsidiaries.

4dding alue to the customerKs life as a motto was upheld when LG touched the -ndian shores

way bac# in &''7. !oday, when LG is entering a decade, it is ery heartening so see that the

company and all its employees hae not only lied up to this motto, but ta#en it to

tremendous heights through sheer hard wor# and determination. ompanys mission simply

was to proide alued customers with the products which add alue to their life, and to build

an eer lasting relationship based on that foundation.

!oday, this mission has emerged as leaders across categories in the -ndian onsumer

:lectronics and 9ome 4ppliance segment. LG has in a short span of ten years setup stateof

the art manufacturing facilities and achieed a unprecedence turnoer figure of >s. '+

rores in 17. -t has laid out an etensie networ# of 77 subsidiaries across the country

employing a total of 71 people, ma#ing LG one of the most respected and isible brands

in -ndia.

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LG :lectronics is pursuing the ision of becoming a true global digital leader, attracting

customers worldwide through its innoatie products and design. !he companys goal is to

ran# among the top 3 consumer electronics and telecommunications companies in the

world by 1&. !o achiee this, we hae embraced the idea of "Great ompany, Great

;eople,% recogni5ing that only great people can create a great company.

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LG entered in -ndian consumer electronic and home appliances industry when the price war

was bitter and echange offers were ruling the -ndian mar#et. -n such scenario, high Cuality

premium product was seen as a foolish step. 6ut oer a time span of 1 yrs LG has proed to

be a great gun.

6ut as we #now that consumer taste and preference is fast changing and dont follow any rules

and regulations if any company wants to be a leader it should be well informed about the

changes ta#ing place in mar#et consumers mind and taste and formulate strategies to counter

these changes?

4 successful company is that which changes itself with preferences and needs of consumers as

well as create need for their product not letting others to ta#e the initial step.

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!he main obAecties of the proAect are the followingH

!o study the LGs adertising strategy isis its competitors.

!o see how effectie is the promotional and positioning strategy of LG.

!o find out the problems faced by dealers in selling the LG products.

!o find out the mar#et share of products of LG in Delhi.

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!o find out the most preferred brand in the mar#et.

!o #now the awareness leel of consumers about the products of LG.

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Globali5ation has affected todays mar#et towards the competitieness. !here are so many

domestic and multinational companies growing up rapidly. Surial is being the core

concept of the companies. 4 company must #now the strategy of the competitors because

it directly affects it. So there is a need for a company to #now its rials mar#et potential,

mar#et share and selling strategies.

!oday the choice and preferences of consumer is also changing. ustomer is now aware

about the products. ustomer is better educated more sophisticated. 9e is aggressie and

critical who demands his moneys worth and pays only for what he wants.

Dealers are the customers of the company and consumers are the main source of the

information. !his proAect has certain obAecties for which - coered both dealers and

consumers all oer Delhi region.

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0ethodology is the specification of the method for acCuiring the information needed to

structure the study.

,niverse

Unierse for dealer surey was Delhi.

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Unierse for consumer surey was Delhi.

&a=3ing &izesampling si5e for both consumers and dealers isH

Sample si5e for consumer surey was & coering >esidential areas and mar#ets

from different areas of Delhi.

ompany surey consisted of isiting 7 dealers of Delhi.

&a=3ing *echni>andom Sampling% techniCue was used.

/o33ection of ata

&econdary /o33ection

1. %nterna3 ata

a.a. 8ent through some preious mar#et studies proided by the guide.

b.b. ;reious summer training reports to grasp #nowledge about white goods

mar#et.

c.c. Study of product manual and salesman training report to get product

#nowledge.

2. +@terna3 data

a. Scanning of arious business maga5ines.

b. ollected releant information from the newspaper.

0riary ata

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&. %ntervieE ethod

Some of the employees of LG from Sales ? mar#eting department and a few dealers of LG

were interiewed for the purpose of eploratory

a. study. !he response obtained from them was ery helpful in preparing the

Cuestionnaire for dealers and deciding upon arious classificatory and data

ariables.

b. !wo Cuestionnaires were designed one for the consumers and the other for

the dealers. - isited 7 dealers and & consumers.

1. Observation ethod

Ibseration about the consumer behaior at dealer counter gae us lots of

#nowledge about the customer epectations regarding products, counter

preferences for brand and after sales serice.

-%%*#*%O'& %' )+&+#)/H

:ery study has its own limitations in terms of methodology and the resources aailable for its

conduct. !his study has no epectation to it and has been carried under following limitationH

Some of the dealers as well as the customers were not forthcoming with information as

they thought it to be a waste of time. Some customers were not able to respond due to

lac# of awareness.

4 number of dealers were biased towards a particular brand, which was giing them

better returns.

Some of the shop owners were not aailable so, contacted person was not able to

present a fair iew.

>espondents lac# of time to gie information and their casual attitude was a big

hindrance in the study.

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!he dealers were biased by some recent eperiences, which they had with a particular

distributor regarding the serice or distribution.

*OO-& ; *+/H'%I,+& O( #'#-A&%&

)ollowing tools and techniCues for analy5ing data collected from arious methods of data

collection such as Cuestionnaire method, obseration method etc. is as followsH

)igureical representation of the data.

!abular representation of collected data etc.

/ha=terJ%%%

%&/,&&%O' ; )+&,-*&

&OMPARI#ON ON T.E A#I# O/ T0PE O/ ADVERTI#EMENT#

)igure of different type of adertisement of arious brands is plotted below. )rom the )igure it

can be concluded that LG has maimum ariety in adertisement. Ier a period

3'| ; a g e


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ifferent ty=e of advertiseents of vario


41/60

5 7

"2

19

86

18

!

5

1!

15

2!

25

"!

"5

*ota3

advertise6ents

rands

randJEise c3assification of advertiseent

+3ectro3


42/60

1

1

2

1

2

1

1

2

1

9

12

7

12

2

2

"

1

"

1

"

2

8

11

8

!K

1!K

2!K

"!K

!K

5!K

6!K

7!K8!K

9!K

1!!K

0ercentage

1 2 " 5 6 7 8

rands

randJEise /3assification on basis of 'eEs=a=ers

*O%

)0

H*

Fig

ure: 4.3

D6 is preferred by Samsung and 8hirlpool, which gies 2 and (+ of its total

adertisement in D6 respectiely.

9! is preferred by @oltas, @ideocon and GodreA as they all gie + of their

adertisement in 9!.

>; is preferred by :lectrolu and LG as each of them gies ( of their adertisement in

>;. !I- is preferred by 9itachi and 8hirlpool, which gies ++ and (+ of its total

adertisement in !I- respectiely.

/O0#)%&O' O( #$+)*%&++'*& O' *H+ #&%& O( #A&

)igure of total number of adertisement of arious brands published on different days is

plotted below. )rom the )igure it can be concluded that &3 adertisements are gien on

)ridays, which is maimum in number.

(1| ; a g e


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!

1

2

"

5

6

7

's &+

8G hat a33 =rod


59/60

Discount Iffers Serice proided by the co.

1!G hich tEo brands first coe in yo


60/60

VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

5Than$ you +or part"c"pat"ng "n our sur!ey6

Documents

LG Marketing Strategies Complete