LG Marketing Report

8/11/2019 LG Marketing Report

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nuja VaidyaBA International Business

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LG

REFRIGERATO

R

ield Research Report


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Introduction

The refrigerator market of the country is having a total share of 42.6% all over across the

electronic items present in the country and is growing a pace rate of 6% half yearly. The

refrigerator market has more than 100 players present, !, "hirlpool, #amsung to name a

few.

! $orporation formerly ucky is a #outh orean multinationalconglomeratecorporation. &t

is the fourth'largest chae(ol in #outh orea. &ts head)uarters are situated in the ! Twin

Towers (uilding in *eouido'dong, *eongdeungpo'gu, #eoul ! makes electronics,

chemicals, and telecom products and operates su(sidiaries such as ! +lectronics, enith,

! -isplay,! Telecomand! $hemin over 0 countries.

"hen it comes to &ndia, ! sells an array of products ranging from televisions to

refrigerators to mo(ile phones. ! is one of the leading (rands when it comes to consumer

dura(les in &ndia. The company, which has a market share of /0 per cent in the consumer

dura(les market, is looking at enhancing it (y five per cent during the year. The consumer

dura(les industry in &ndia is pegged at around s.0,000 crore, according to ! estimates.

&ndia features among our top five priority markets and ! &ndia will continue to employ its

technological and design e3pertise to (ring impressive products to the market, said !+lectronics &ndia managing director #oon won. &n 2014, around per cent of the products

showcased in the tech show are new. #ome have (een developed keeping in mind the &ndian

market.
http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Yeouido-donghttp://en.wikipedia.org/wiki/Yeongdeungpo-guhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/LG_Electronicshttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Displayhttp://en.wikipedia.org/wiki/LG_Telecomhttp://en.wikipedia.org/wiki/LG_Telecomhttp://en.wikipedia.org/wiki/LG_Telecomhttp://en.wikipedia.org/wiki/LG_Chemhttp://en.wikipedia.org/wiki/LG_Chemhttp://en.wikipedia.org/wiki/LG_Chemhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Yeouido-donghttp://en.wikipedia.org/wiki/Yeongdeungpo-guhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/LG_Electronicshttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Displayhttp://en.wikipedia.org/wiki/LG_Telecomhttp://en.wikipedia.org/wiki/LG_Chemhttp://en.wikipedia.org/wiki/Multinational_corporation


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Offerings from LG:

The !oldstar appliances were originally seen as a discounted alternative to some of the ma5or

merican (rands like "hirlpool, enmoreand 7aytag.! is still considered a 8discount8

(rand in some people9s eyes. :ut ! products have (ecome more attractive and relia(le,

while remaining relatively afforda(le.

! has a num(er of uni)ue features that they (ring to each of their product lines and their

ma5or appliances are no different. isted (elow are a few uni)ue features of ! fridge

Glide N Serve Drawer:

This is a full si;e fruit and vegeta(le drawer allows for easily accessi(le ways to get

to your fruits and vegeta(les.

SpacePlus Ice System indoor:

The dispenser can come in regular or e3tra tall for filling large glasses or pitchers.

LoDeci!el Operation:

&f you are looking for a )uiet refrigerator make sure you purchase one with this as an

added option as not all ! fridges come with this

Door "larm:

"hile a door alarm may not seem like a (ig deal, if you have children, you know 5ust

how much of money it can save you in spoiled food

#$ %ear &arranty on t'e Linear (ompressors:

This type of compressor is not in all models (ut if you9ve ever had to replace a

compressor you know that it can (e )uite costly.

part from these features, a vast ma5ority of these refrigerators are +nergy #tar

$ertified, which means that they run on 1% less energy than allowed (y


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