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Lexus is living in the future Source: Visible Measures Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations. Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

Lexus is living in the future

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Page 1: Lexus is living in the future

Lexus is living in the future

Source: Visible Measures

Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-drivensocial video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metricthat includes views from brand-driven and audience-driven social video clips. The data are compiledusing the patented Visible Measures platform, a constantly growing repository of analytic data onhundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, andpost-roll) performance data or video views on private sites. This chart does not include movietrailers, video game campaigns, TV show, or media network promotions. View counts areincremental by week.

Page 2: Lexus is living in the future

**Indicates percent change in views compared with the same period the week before.

http://www.autonews.com/article/20150630/VIRALVIDEO/306309998/lexus-is-living-in-the-future