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EuroPro B2 Webset - Writing - MARKING CRITERIA Page 1
Scor
ing
the
writ
ing
test
Tas
k A
chie
vem
ent
App
ropr
iacy
Co
here
nce
Co
hesi
on
Gra
mm
atic
al R
ange
and
A
ccur
acy
Lex
ical
Ran
ge &
A
ccur
acy
5
Task
ach
ieve
d at
a h
igh
leve
lIn
tent
ion:
E
ntire
ly c
lear
Inst
ruct
ions
: C
ompl
etel
y fo
llow
edEf
fect
: A
pos
itive
effe
ct o
n th
e ta
rget
read
erO
utco
me:
S
ure
to a
chie
ve a
su
cces
sful
out
com
eC
onte
nt:
All
rele
vant
det
ails
in
clud
ed
Som
e or
igin
al id
eas
or p
rese
ntat
ion
Styl
e &
For
mat
:A
ppro
pria
te to
gen
re, n
o irr
elev
ant i
nfor
mat
ion
Reg
iste
r:
Goo
d aw
aren
ess
of
regi
ster
and
form
ality
leve
l ap
prop
riate
to g
enre
Stru
ctur
e:
Idea
s se
quen
ced
logi
cally
an
d ac
cura
tely
Purp
ose:
Cle
ar
Info
rmat
ion:
Wel
l org
anis
ed in
to a
co
here
nt te
xt
Coh
esiv
e de
vice
s:
A w
ide
rang
e of
coh
esiv
e de
vice
s us
ed n
atur
ally
, ef
ficie
ntly
and
app
ropr
iate
ly
to li
nk w
ords
, cla
uses
, se
nten
ces
and
para
grap
hs
Ref
eren
ce:
Ski
lled
use
Gra
mm
atic
al S
truc
ture
s: C
ompl
ex
Spel
ling:
Ve
ry g
ood
Wor
d or
der:
C
orre
ct
Punc
tuat
ion:
U
sed
prop
erly
th
roug
hout
Erro
rs:
Very
few
, non
e of
them
impe
des
mea
ning
, m
essa
ge
Wid
e ra
nge
of le
xis
to c
ompl
ete
the
task
, som
e or
igin
al le
xica
l so
lutio
ns
Lexi
s us
ed a
ppro
pria
tely
with
is
olat
ed m
isus
e
4 3
Task
ach
ieve
d, s
ome
gaps
Inte
ntio
n:
Cle
ar in
mos
t are
asIn
stru
ctio
ns:
All
impo
rtan
t one
s fo
llow
edEf
fect
: A
gen
eral
ly p
ositi
ve
effe
ct o
n th
e re
ader
Out
com
e:
Like
ly to
ach
ieve
a
succ
essf
ul o
utco
me
Con
tent
: M
any
rele
vant
de
tails
incl
uded
Styl
e &
For
mat
:U
sual
ly a
ppro
pria
te to
ge
nre
with
littl
e or
no
irrel
evan
t inf
orm
atio
n
Reg
iste
r:Li
mite
d ex
pone
nts
but
awar
enes
s of
regi
ster
is
show
n
Stru
ctur
e:
Som
e co
nfus
ion
in lo
gica
l an
d ac
cura
te s
eque
ncin
g
Purp
ose:
Mos
tly c
lear
Info
rmat
ion:
A
dequ
atel
y or
gani
sed
into
a
mos
tly c
oher
ent t
ext
Coh
esiv
e de
vice
s:A
dequ
ate
amou
nt o
f de
vice
s us
ed to
link
wor
ds,
clau
ses,
sen
tenc
es m
ostly
ap
prop
riate
ly
Ref
eren
ce:
Lim
ited
use
Gra
mm
atic
al S
truc
ture
s: S
impl
e bu
t mos
tly c
orre
ct, s
ome
atte
mpt
s at
com
plex
stru
ctur
es w
ith s
ome
mis
take
s th
at d
o no
t im
pede
co
mpr
ehen
sion
Spel
ling:
S
ome
mis
take
s th
at d
o no
t im
pede
co
mpr
ehen
sion
Wor
d or
der:
M
ostly
cor
rect
Pu
nctu
atio
n:
Mos
tly e
ffect
ive
Erro
rs:
Som
e, b
ut d
o no
t sig
nific
antly
im
pede
mea
ning
Suf
ficie
nt ra
nge
of le
xis
to
com
plet
e th
e ta
sk
Lexi
s us
ed m
ostly
app
ropr
iate
ly
with
occ
asio
nal m
isus
e
2 1
Task
una
chie
ved
Inte
ntio
n:
Very
unc
lear
Inst
ruct
ions
: M
any
not f
ollo
wed
Effe
ct:
Neg
ativ
eO
utco
me:
W
ill n
ot a
chie
ve a
su
cces
sful
out
com
eC
onte
nt:
Om
issi
on,
irrel
evan
ce
Styl
e &
For
mat
: In
appr
opria
te to
gen
re, o
r m
inim
al e
vide
nce
Reg
iste
r:
Min
imal
Stru
ctur
e:
Mud
dled
Purp
ose:
Unc
lear
Info
rmat
ion:
Very
con
fuse
d
Coh
esiv
e de
vice
s:
Min
imal
Ref
eren
ce:
Sim
ple
/ non
e
Gra
mm
atic
al S
truc
ture
s: V
ery
sim
ple
with
freq
uent
and
ser
ious
m
ista
kes
Spel
ling:
Ve
ry p
oor
Wor
d or
der:
O
ften
wro
ngPu
nctu
atio
n:
Ofte
n w
rong
Poo
r ran
ge o
f lex
is to
com
plet
e th
e ta
sk
Lexi
s us
ed in
appr
opria
tely
in
mos
t cas
es
0Ta
sk u
natte
mpt
ed /
par
tially
at
tem
pted
Not
eno
ugh
lang
uage
to m
ake
an
asse
ssm
ent,
or u
nder
20
wor
ds
Not
eno
ugh
lang
uage
to
mak
e an
ass
essm
ent,
or
unde
r 20
wor
ds.
No
mea
ning
or t
he
mea
ning
con
veye
d is
irr
elev
ant,
or u
nder
20
wor
ds
No
effe
ctiv
e us
e of
coh
esiv
e de
vice
s an
d re
fere
nce,
or
unde
r 20
wor
ds
Littl
e or
no
evid
ence
of g
ram
mat
ical
kn
owle
dge
of s
impl
e st
ruct
ures
, or
unde
r 20
wor
ds
No
rele
vant
lexi
s or
gani
sed
into
se
nten
ces,
or u
nder
20
wor
ds
EuroPro B2 Webset - Writing - MARKING CRITERIAPage 2
Model AnswersTask One:
Task Two:
Shoes4U is experiencing a rapid upswing in sales this year, confounding critics who claim that shoe manufacturing can no longer succeed in a high wage economy.
The main mass production Hart shoe factory closed in Meckham over a quarter of century ago in 1983. It simply couldn’t compete with cheap manufacture in Asian and other low wage economics. But left behind was a wealth of experience in shoe making.
Leo Bernard had just finished his apprenticeship in 1983 when the factory closed. Though made redundant, he started making fashion shoes in his flat and began experimenting with design. “I couldn’t make a living from handmade shoes, but I was learning fast,” says Leo.
He built up his business slowly and carefully. “Training and personal responsibility were the key. I chose the right people and trained them well. Everybody was on flexible contracts.”
And today Shoes4U employs twenty people and has a turnover in the millions. “It’s all about finding a niche and remorselessly exploiting it,” Leo insists.
Perhaps other entrepreneurs should follow Leo Bernard’s advice.
An article ( 175 words)
Dear Recruitment Administrator,
I have recently seen your advertisement for an office manager on the internet recruitment site ProfNow.com. I am interested in applying for the position.
I have enclosed my CV for your perusal, but I would like to highlight a few points. I have a relevant degree and have practical experience of managing a small company. I speak English well and have a basic command of German.
I live in the area and could start work immediately.
I would be grateful if you could consider my candidature and call me for interview at your convenience.
Yours faithfully,
Edwina Smith
132 words
EuroPro B2 Webset - Writing - MARKING CRITERIA Page 3
Dear Sir/Madam,
On Friday 22 March two of my employees, as part of their work duties, took the 897 InterRegio bus (13.06 departure) from Grenberg to Meckham. I have two serious complaints with the service.
First, the bus was thirty-five minutes late, apparently due to the difficulties in finding a substitute after the scheduled driver telephoned in sick. Second, in an attempt to make-up time, the driver, without any announcement to the passengers, by-passed Meckham on the motorway. My two employees had no option other than to take a taxi back to Meckham.
As a result of this poor service my employees were not able to attend a crucial business meeting which resulted in financial loss.
I request from you a formal apology, and an offer of compensation.
Yours sincerely,
Leo Bernard
A Letter ( 132 words)
A strong corporate culture can indeed help a firm prosper. But much will depend on the content of that culture.
Undoubtedly, the core to corporate success is economic not cultural. Success is a matter of having a product in the market and being able by means of the right capital outlay to minimise costs and maximise revenue. The ideas which concern the production process – or the organisation of a service – are for the most part of a technical nature. So what kind of space is left for corporate culture?
A corporate culture bears not on technology but on the company’s employees. An effective culture can give the employee a sense of worth and purpose, thus leading to higher levels of loyalty and productivity. It is nonetheless possible to imagine strong actually existing cultures in a company which are dysfunctional.
In conclusion strong corporate structures can help a firm succeed, but not necessarily so.
An essay (154 words)