LEVERAGING

Billie Streufert Nancy Richmond

Director, Career Services Director, Career Management Services

University of Sioux Falls Florida International University

Billie.Streufert@usiouxfalls.edu Nancy.Richmond@FIU.edu

#NCDABoston @BillieStreufert @NancyRichmond

OVERVIEW

Time to Become a LinkedIn Expert

#NCDABoston @BillieStreufert @NancyRichmond

Launched in May 2003

200+ Million Users in more than 200 Countries

3 New Users Per Second

#NCDABoston @BillieStreufert @NancyRichmond

98% of responding recruiters use LinkedIn to find

candidates, compared to 33% who use Facebook

48% use LinkedIn exclusively

LinkedIn drives more job views per job than Twitter and

Facebook, sending 3 times the amount of views of Twitter

and 6 times the amount of Facebook

Of the Fortune 100 companies 86 are using corporate

talent solutions to recruit employees

Bullhorn Research 2012

#NCDABoston @BillieStreufert @NancyRichmond

LinkedIn is Under-Utilized

Candidates

• The average LinkedIn user logs on 2.9 times per month.

• 54% respondents reported that they did not use social media

at all in their job search (NACE, 2012)

Career Centers

• Less than 2% of career centers reported connecting with

employers on any social network and more than a third did

not log in daily (Osborn & LoFrisco, 2012)

#NCDABoston @BillieStreufert @NancyRichmond

LinkedIn and Social Justice

• Jobs found through informal recruitment via social media are

more likely to be high-wage managerial positions.

• In the United States, 27% of jobs are found through informal

recruitment.

• The odds increase by 2% for every dollar of hourly wage that the

position pays.

• By promoting access and the appropriate use of technology,

we can reduce economic inequality and transform LinkedIn

into a truly inclusive community (Brooks, 2012).

#NCDABoston @BillieStreufert @NancyRichmond

“Career Counselors must learn how to build

an effective online brand for themselves

before they can assist others”

Objectives for Today

After attending this session you will be able to:

• Write and evaluate professional profiles

• Increase client’s personal brand and strategic

connections

• Advise clients on techniques for leveraging

LinkedIn in their job searching

• Launch and manage a LinkedIn group

#NCDABoston @BillieStreufert @NancyRichmond

Learn By Doing!

“The Time is NOW to Become a

LinkedIn Role Model”

#NCDABoston @BillieStreufert @NancyRichmond

GETTING STARTED

Is LinkedIn Similar to Résumés?

Agreeable Similarities

• You should still emphasize

accomplishments, results,

numbers, and keywords that

align with clients’ career

aspirations.

• Experience is typically listed in

reverse chronological order,

although you can create a

functional skill section in the

summary.

Agreeable Differences

• More personable and

conversational

• Summaries are written in first or

third person

• Length

• NOT tailored to a specific position

• Limited formatting options

• Search engine optimization is

elevated

#NCDABoston @BillieStreufert @NancyRichmond

Should your profile duplicate your resume?

• Complementary (McIntosh, 2013 March)

• List only the most noteworthy achievements and results for each

position.

• A well-crafted profile will entice readers to request a résumé.

• Duplication (Alison Doyle, n.d.a)

• Some recruiters will search LinkedIn profiles without requesting

résumés. Missing details could jeopardize their candidacy.

• If members are using the Apply Now features of LinkedIn, their

profile should serve as their online résumé.

• Visit with your clients about each of these options to help

them make an informed decision about their strategy.

#NCDABoston @BillieStreufert @NancyRichmond

Job Searching Privately: LI Recommendations

• Turn off your activity broadcasts and feeds.

• If you have a Job Seeker Premium account, you can turn

the Job Seeker badge on or off from the Premium Badge

section of your Settings page.

• If you're participating in groups for job seekers on

LinkedIn, you can choose to not show the group logo on

your profile.

#NCDABoston @BillieStreufert @NancyRichmond

Turn off your activity broadcasts & feed.

1. On the right side of the Home

page, hover over your Name.

2. Select Privacy & Settings.

3. On the bottom left of

the Settings page is a

column titled Privacy

Controls. Immediately under

that heading is a hyperlink

that reads “Turn on/off your

activity broadcasts.”

Group

Settings

Option 1: In your settings, go to groups, companies, and applications. Then turn off notifications when joining groups. Option 2: Go to the group. Then click on “more” to locate the visibility badge.

Account

Settings:

Use

LinkedIn’s

Help

Feature

Components of a Complete Profile

(Serdula, 2012)

• Your industry and location

• An up-to-date current position (with a

description)

• Two past positions

• Your education

• Your skills (minimum of 3)

• A profile photo

• At least 50 connections

#NCDABoston @BillieStreufert @NancyRichmond

Claim your URL & Add It to Your Signature

Billie Streufert

Director, Career Services

University of Sioux Falls

605-331-6740

Billie.Streufert@usiouxfalls.edu

Connect with me on LinkedIn.

www.linkedin.com/in/billiestreufert

Add a profile badge to you personal website. See blog

#NCDABoston @BillieStreufert @NancyRichmond

OPTIMIZING THE

NEW PROFILE

BUILDING YOUR CREDIBILITY

& STRATEGIC CONNECTIONS

http://www.prdaily.com/Main/Articles/Infographic_48_percent_of_recruiters_use_LinkedIn_11086.aspx#

Strategically Grow Connections (Alba, 2011; Kumar, 2013; LinkedIn Help Center, 2012; Lynch, 2008; Perry, 2011;

Sundberg, n.d.c; Vaughan, 2012)

Quality: Closed Networking

• Quality interactions and

genuine introductions

• It is supported by

LinkedIn’s statement that

you only connect with

people you “know and

trust.”

Quantity: Open Networking (LIONS or Super Connections)

• The more people you

know, the more you

appear in recruiter

search results.

• Adding connections

helps you better

manage your rolodex

and relationships.

Strategically Grow Connections

• Use the “People You May Already Know” tool on the Home page.

• Connect with alumni (Contacts > Alma Mater).

• Use the email address book interface or CardMunch.

• Send messages to group members.

• Ask for introductions.

• Reach out to the individuals who are viewing your profile.

Use the advanced features

Ask for introductions (Pollak, 2012)

Researching Target Companies

• Use the Advanced Search field.

• Select the companies that interest you and view

their profile.

• See who you know at these organizations.

• Save your search.

• Read people’s profiles before job fairs or interviews.

JOB SEARCHING

Job Searching • Join job search groups (Gladden, 2012).

• Review the profile of recruiters at their targeted organization.

• Size up the competition and assess the organization’s culture

(Kawasaski; 2007).

• Do not exclusively rely on LinkedIn (Alba, 2011).

• 49,602 Boston Jobs Indeed.com

• 25,653 Boston JobQuest (MA DOL)

• 16,533 Boston Jobs Linkup.com

• 6,529 Boston Jobs LinkedIn.com

CONCLUSION

Your Homework

• Get into groups and

• Complete (100%) your own profile and claim your unique URL.

• Provide feedback and critique your partner’s.

• View our profiles and assess our strategy.

• When you return:

• Launch a LinkedIn Lab with your own clients.

• Join the NCDA LinkedIn Group.

• Start advertising NOW that you are available to review LinkedIn

profiles.

#NCDABoston @BillieStreufert @NancyRichmond

STARTING GROUPS

Features

• Member Features

• Discussions

• Promotions

• Jobs

• Subgroups

• Announcements

• Management Features

• Email Templates

• Manager’s Choice

• Flagging

#NCDABoston @BillieStreufert @NancyRichmond

Have a User Policy

• Clarify the purpose of the group and definition of spam.

• LinkedIn allows members to join up to 50 groups.

• In most cases, members can send messages directly to

other group members without having to request an

introduction or send an InMail.

#NCDABoston @BillieStreufert @NancyRichmond

Get Social Online – Increase Communication

• Increase ongoing communication. • Maintain current contact information and

details. Want to transfer this to another content management system? Just click on Contacts > My Connections > Export Connections.

• Send emails to your contacts.

• Dominate the All Updates area. Add LinkedIn to your Reader or Flipboard to stay connected.

• Find answers to questions and share resources.

#NCDABoston @BillieStreufert @NancyRichmond

“Let’s get Social Online #NCDABoston –

Share, Connect, & Grow Using LinkedIn”

#NCDABoston @BillieStreufert @NancyRichmond

Questions?

Nancy Richmond

Director, Career Management Services

Florida International University

Nancy.Richmond@FIU.edu

Twitter: @NancyRichmond

Billie Streufert

Director, Career Services

University of Sioux Falls

605-331-6740

Billie.Streufert@usiouxfalls.edu

Twitter: @BillieStreufert

#NCDABoston @BillieStreufert @NancyRichmond

References

• Available upon request.