LEVERAGING MOBILE TO DRIVE PERSONALIZATION IN A PRIVACY-CENTRIC WORLD3Cinteractive

TM

brand retail experience

3C empowers leading brands to develop deeper, more valuable relationships with their customers through our mobile marketing services and solutions

MARGIE KUPFERVice President, Marketing

ELLEN ROBERSONVice President, Strategic Partnerships and Carrier

Relations25+ YEARS mobile industry

experience

25+ YEARS

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3

Permissions are the key to winning in the new age marketing game

TM4

All permissions are not created equal…

E-mail Mobile Number Location

TM5

of consumers are willing to share some level of information with brands in return for a valuable customer experience

80

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S o u r c e : Loyalty360

6

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How do you gain and keep the permission of the consumer?

7

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BRAND

• Be responsive to customer interactions and

expectations, and provide them tools to enable ease

and convenience

• Enable timely, personal and relevant information that

enhances their lives, in their moment of need or want

• Deliver exclusive offers, perks and loyalty benefit�s

• Deliver personalized experiences that provide information

customers care about through a consistent brand voice

• Drive loyalty through multi-channel engagement that

leads customers through the funnel

• Increase the annual value of loyalty members and drive

strong ROI on all mobile engagements

• (TSA Wallet/Location Example here)

value drivers

CUSTOMER value drivers

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8

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Case Studies:Mobile drives personalization and value along the customer

journey

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Email

EmailOffer

+Add to Wallet

EmailOffer

+Add to Wallet

+LocationBasedPush

1.6x

4

Creating a timely experience through location-based wallet objects generated 4x higher redemption rates than email

10

TM

Leveraging the ubiquity of mobile messaging to deliver relevant and personalized transactions drove $400-$500 million in annual revenue

Reduced Rx Abandonment

Increased Rx Refill Rates

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Delivering targeted, mobile-only exclusive offers drove customer engagement that saw a 115% conversion rate and 40% reactivation

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Best Practices

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Create a clear call-to-action. When providing consent, a customer should understand what they are going to receive and how often.

Maintain useful program terms and conditions that are easily accessible online. Your terms and conditions should contain all details about the program.

Create meaningful customer engagements. Address customer needs and keep them engaged with your brand by providing personal and relevant offers and information.

Enable the universal unsubscribe and opt-out. Give the customer the ability to opt-out of a program at any time.

Out means out. If a customer opts-out, you can immediately deliver an opt-out confirmation message, and then immediately remove the customer from any future communications.

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Are you ready?

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Are you ready to meet customer expectations by delivering rich, relevant, valuable content?

Are you ready to embrace the power of your customer and give them the tools they need to control the relationship?

Are you ready to uphold the integrity of your brand by respecting customer choice and complying with industry regulations and guidelines?

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Q & A

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@3Cinteractive

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company/3Cinteractive

TM

3Cinteractive750 Park of Commerce BlvdSuite 400Boca Raton, FL 33487

v

3C.com | (886) 443-5505

Thanks!