Unit Title Unit Content Assessment

Unit 1

Digital Media Sectors and Audiences

In this externally assessed unit you will explore the different digital media sectors and the products they produce. You will understand the range of technological platforms used to distribute media, and how each sector has a common production process.

1-Hour written exam that is externally assessed by BTEC

Unit 2

Planning and Pitching a Digital Media Product

In this unit you will develop your verbal, written and visual communication skills to enable you to understand the needs of your client and to help you formulate, develop and pitch your own ideas for your video production. You will then undertake preproduction planning for a digital media product in preparation for the next phase in the process: production.

100% Coursework, centre assessed and moderated task

Unit 3

Digital Publishing Production

In this unit you will investigate the context in which digital publishing products exist as well as their purposes and uses. You will gain knowledge and the appropriate skills required for the design and development of digital publishing products and graphics to promote your video production. You will learn to organise and manage the production of a digital publishing product, plan and prepare content suitably and create interactivity between text, images and graphics.

100% Coursework, centre assessed and moderated task

Unit 7

Digital Moving Image Production

In this unit, you will explore the construction of different types of moving image productions: fictional, factual and promotional. You will focus on camerawork as key to the ‘language’ of visual communication but will also explore mise en scène, sound and editing which are all necessary components of a finished product. You will investigate key features of digital moving image productions, including structures, generic conventions

100% Coursework, centre assessed and moderated task

Levels 1 & 2

BTEC Creative Digital Media

Production – Video Production

Pathway

Key Features of the Course:

BTECs are vocationally related qualifications,

where learners develop knowledge and

understanding by applying their learning and

skills in a work-related setting. Additionally, they

are popular and effective because they engage

learners to take responsibility for their own

learning and to develop skills that are essential

for the modern-day workplace. These skills

include: team-working, working to a brief,

working to deadlines, presenting information

effectively and accurately completing

administrative tasks and processes. BTEC Firsts

motivate learners and open doors to progression

into further study and responsibility within the

workplace.

What type of student is this course

suitable for?

Students of all abilities who enjoy gaming and

have a genuine interest in how TV shows, adverts

and movies are produced. This is a BTEC Level 1

and 2 course that is assessed using Pass, Merit

and Distinction grading, so equivalent GCSE

grades ranging from F to A* can be achieved.

What could this course lead on to?

This nationally recognised qualification is an ideal

steppingstone into further education, such as A

Levels in Media related subjects or L3 vocational

qualifications in Creative Media Production.

and audience address, in preparation for the making of your film or video.

Course Details

Awarding Body: BTEC

Website: http://qualifications.pearson.com/en/qualifications/btec-firsts/creative-digital-media-production-2013-

nqf.html

Staff Contact: Mrs G Harper