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L'Etudiant 19-20
French students await you
The share of students studying at private institutions has been rising !
The French market : a place of opportunities
1 916 1 936 1 959 1 993 2 035 2 099 2 135
412 423 437 439 436 452 475
2010 2011 2012 2013 2014 2015 2016
Public Private
2,328 2,359 2,395 2,432 2,471 2,551 2,610
L'Etudiant 19-20
12%
15%
20%
12%
17%
23%
Open DAYS Fairs
Traditional media Government sites/tools
Social media Education-specifics site
Online channels are an important up stream in students'search for education-related information !
Source : Linkedin Survey 2015, OC&C analysis
Students mobility in France :
Source: Erasmus
+ 85,000 French students studying abroad
Who we are 1
Our workMake available and free of charge the most useful information and services to inspire and guide 15-25 years old in their orientation, from Secondary Education to the first job.
2Our visionYoung people must be able to access to employment by finding his or her own career path.
3Our ambition
L’Etudiant is a French media group which specialises in education.Launched 47 years ago, we organise nationwide institutional student fairsthroughout the year, publish special issues & paperbacks, attract millions ofmonthly views on our websites (letudiant.fr | trendy.fr) and provide access toa database of French students who are eligible and keen to study abroad.
4 Our commitmentConnect you with French youth. Both online and offline.
L'Etudiant 19-20
To be the leading media when it comes to : • helping and advising 15-25 years old to make better decisions about their future • diversifying your recruitment tools and enabling you to attract more students
DIGITAL / DATASTREET -MARKETING
• 126 fairs everywhere in France • 55 cities• 6 000 exhibitors• 800 conferences• 1 million expected visitors every year
• Number 1 of sales in France : 800 000 notebook distributed each year
• 6 thematic special issues distributed in dedicated fairs and online
• L’Etudiant Editions : 15 practical guides about orientation and job, published everyyear
• 3,5 million unique visitors/month *,5,2 million unique visitors in June **
• 3mn15*** of average visit
FAIRS PRINTED
Sources : *Mediametrie // NetRatings, number of unique visitors per month Jan-Dec 2018 | ** June 2018*** Google Analytics average Jan-Dec 2018
Our complete and tailor-made offer
• 21 regional platforms• 2000 mobilised persons• 500 operations completed
L'Etudiant 19-20
Paris highschools roadshow
● 74 % of young French students are thinking about studying abroad*.
● The Cap sur l’International event gives the opportunity to a selection offoreign schools and universities to come and meet high school studentsdirectly within their own environment.
● These meetings are organised in close relationship with the managementteam of each high school.
Meet with students in the heart of their own high schools !
L'Etudiant 19-20
November 25 to 28, 2019
Previsional list of high schools : Lycée Molière, Paris 16 / Lycée Janson de Sailly, Paris 16 / Lycée Alain, Le Vésinet / Lycée St Thomas de Villeneuve, Saint Germain en Laye / Lycée international de l’Est Parisien, Noisy-Le-Grand.
* Source: l’Etudiant - January 2016
Study abroad fairsThe place to meet French students who have chosen to study abroad and improve their language skills.
PARIS LILLE
November 22 to 24, 2019
+11,000 expected visitors
March 7, 2020
2,000 expected visitors
Study abroad sectors in the heart of student fairsAn efficient way to meet French student.
January 10 to 12, 2020
44,000 expected visitors
November 29 to 30, 2019
29,000 expected visitors
LYON
NANTES
L'Etudiant 19-20
And a lot of others !
Supported by the French Ministry of Education, our fairs are verystrong at helping students discover and select schools as theycan engage face to face with them.
Click hereThey have already tested and they are satisfied :
L'Etudiant 19-20
● Original content creation (article packages) by the student’s teams.
● Each package (to be defined together) is composed of articles referenced onletudiant.fr and/or white label to enrich your site.
● All articles are also hosted and uploaded to a tag page with your name.
● Your articles benefit of the excellent referencing of letudiant.fr, the result of therelevance of its content on search engines and the power of its audience.They become real performance accelerators, to bring better your content up onsearch engines.
Boost your visibility and increase your notoriety on letudiant.fr
SEO offer : optimize yourreferencing
Link toward the advirtiser’site(here Hello Bank for an article about budget management)
Your identity card on letudiant.fr
L'Etudiant 19-20
Your own mini website in letudiant.fr linked and automatically updated with your social networks news.
Thought for SEO : visibility guaranteed during 1 year on letudiant.fr
Your entirely dedicated page to present your programs and activities in a detailed and complete manner on letudiant.fr first education website in France
1 over 3 student visits letudiant.fr every month
Newsletter : Study in…
L'Etudiant 19-20
Boost your visibility and talk directly to young people who want to study abroad,through this dedicated space.
Enjoy your country to be promoted as a study destination and talk about you !
From September to December 2019
Available locations and formats :1 - banner: exclusive location2 - publi-info: exclusive location
Volume : 250,000 qualified @
1
2
(Students from high school to second-year universitylevels, who are interested in studying abroad)
Case Study
Goal
Target
Client
Device Outcome
L'Etudiant 19-20
French students who already think about studying abroad for a Bachelor’s or Master’s degree
IE Business School
• Participation to 6 Study Abroad fairsand/or student fairs with a study abroadsector.
• 4 dedicated conferences about studying in Spain and/or studying abroad
• An editorial and dedicated space on letudiant.fr
• Currently under progress
• Let French Students know IE is in the Championsleague
• Make them know studying in IE is a unique experience
Case Study
Goal
Target
Client
Device Outcome
L'Etudiant 19-20
French students who already think about studying in Montreal
Montreal University
Communication on letudiant.fr and on social medias : • Presentation of articles and videos
produced by the Montreal University on the website
• 5 posts on Facebook : a strong media and editorial presence
Participation at 7 l’Etudiant Fairs and 9 conferences.
A dedicated space adapted to its audience whose results prove its success : • 1,904,120 prints issued• 23,553 clicks
Highlight the benefits of living in Montreal
1 2
Contacts
L'Etudiant 19-20
Morgane [email protected]+33 1 71 16 22 27
AMINA [email protected]+33 1 71 16 16 99
