LET’S GO COCO(BUKO JUICE)

by Dyan Castillejo

In Partnership with Resurgent

Corporation

EXECUTIVE SUMMARY

Dyan Castillejo-Garcia commonly known by her

maiden name, Dyan Castillejo is a Filipino former

tennis player and sports reporter partnering with

Resurgent Corporation to bring you Let’s Go Coco.

Beat the heat and exhaustion with Let’s Go Coco’s

fresh buko juice and buko shake. Made from freshly

picked coconuts that will surely boost your energy.

You can have the option to pick your sugar level,

perfect for health conscious individuals.

VALUE PROPOSITION

• Specializes in buko juice

• Perfect for satisfying your buko

cravings

• Franchise can be located

virtually anywhere

• Popular product for all market

segments

• Affordable business ownership

• Strong business, pr & marketing

support

DESIGN INSPIRATION

DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature

COLLAPSABLE KIOSKFOR PHP 24,999

FRANCHISE PACKAGE

CART DESIGN FOR PHP 49,999 FRANCHISE PACKAGE(1200mm x 600 mm)

LOGO

LICENSE PACKAGE

•Brand Value

•Marketing and PR

•Brand License Kit

•Franchise Kit

FRANCHISEPACKAGE

₱24,999

✓ Use of Trade Name and Logo

✓ Cart (2 sqm.)

✓ PR & Marketing Support

✓ Instruction Manual

✓ Notarized Franchise Agreement

✓ After Sales Support

FRANCHISEPACKAGE

✓Franchise Fee

✓Use of Trade Name & Logo

✓Equipment

✓Initial Inventory

✓Collapsible Kiosk (1200mm x 600 mm)

✓Celebrity Factor

✓PR & Marketing Kit

✓Business & Training Kit

▪Franchise Training

▪Product Training

▪ Inventory Management

✓Notarized Franchise Agreement

✓After Sales Support

₱49,999

PUBLIC RELATIONS PLAN

To gain better reach and engagement, Let's Go

Coco by Dyan Castillejo will produce press releases

for the local and international market and conduct

video shoots to promote the brand. Several

celebrities would also be featured to help the brand

gain more followers on social media platforms.

MARKETING PLAN

Let's Go Coco by Dyan Castillejo will be

introduced using an extensive advertising

with a logo to promote public identification

and brand recognition. Online marketing

through effective website strategy will also

be used to build and promote the brand, as

more and more clients are engaging online.

Additionally, Let's Go Coco by Dyan Castillejo

will send out informational newsletters to

the target market and interested parties.

BUKO JUICE BUKO SHAKE

PRODUCTS

PHP 24,999 CART ROI

Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

PHP 49,999CART ROI

Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

LICENSING REQUIREMENT

L E T T E RO F I N T E N T

R E S E R V A T I O N O F A G R E E M E N T

L I C E N S E E I N F O R M A T I O N

S H E E T

F I N A N C I A L S T A T E M E N T S

LICENSING PROCESS FLOW

SUBMISSION OF REQUIREMENTS

INFORMAL INTERVIEW WITH REVOLUTION MANAGEMENT

AND EVALUATION OF REQUIREMENTS

SETTLEMENT OF LICENSING PACKAGE

DRAFTING AND SIGNING OF LICENSING AGREEMENT*

SALES AND OPERATION ORIENTATION AND AFTER-SALES

SUPPORT

1 2 3

4 5

*Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement

T H A N K Y O U !

C O N T A C T U Sinquiries@resurgentcorporation.com

F O L L O W U S O N S O C I A L M E D I A

@resurgentcorporation