Lets Discuss Your Needs

1. You NEED to sell your Home!

2. You NEED the Best Price in Today's Market!

3. You NEED it to be Hassle Free!

4. You NEED it done by a specific time!

5. You NEED Professional Marketing!

6. You NEED Qualified Buyers!

7. You NEED to be informed!

We Guarantee our Coldwell Banker® Seller Services

Coldwell Banker was the first national brand to guarantee its services

This Guarantee outlines the full scope of services I will perform as your exclusive agent

List your home with the confidence a Guarantee provides

If your not happy at anytime “FIRE ME”

The Critical Role of the REALTOR®

DID YOU KNOW?

There are over 180 steps involved in a successful Real Estate

Transaction, and each step could cost you money!

PRE LISTING ACTIVITIES 20 STEPS

LISTING STEPS 13 STEPS

POST LISTING STEPS 44 STEPS

MLS PROCESS 6 STEPSMARKETING 25 STEPS

THE OFFER AND CONTRACT PERIOD 31 STEPS

CLOSING LOAN PROCESS 4 STEPSCLOSING HOME INSPECTION 6 STEPS

CLOSING THE APPRAISAL 5 STEPSCLOSING PREP AND DUTIES 23 STEPS

FOLLOW UP AFTER CLOSING 3 STEPS

Lets Briefly Talk AboutThe Davis Premier Group at

Coldwell Banker Don Nace, INC.

• The Advisor. • Real Estate expertise.• Advise you on all

transactions.• The Negotiator.

• Make sure all offers are beneficial to you.

• Defend against lowball offers.

•The Communicator. • Follow up with every

inquiry about your home. • Weekly Updates

Coldwell Banker Don Nace, has been serving the Hattiesburg area for over 43 years. We embrace the team concept. We have an in house.

Communication DirectorBookkeeper

Relocation Specialist. Sales Manager

How Homes SellUNDERSTANDING HOW BUYERS EVALUATE HOMES

MARKETING HAS ONE PURPOSE.

TO INCREASE AWARENESS AMONG POTENTIAL BUYERS AND THEIR AGENTS.

GET THEM TO THE DOOR FOR SHOWINGS!

ONCE THEY ARE AT THE DOOR THEN YOUR HOME MUST WIN 1 OF THESE 2 BATTLES

Features(Beauty Pageant) -VS- Price(Price War).

Win Both and You Hit the Real Estate JACKPOT!

SOLD!

How Buyers Evaluate Homes.

1st Thought Location! Location! Location!

You have no control on location!

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2nd

Thought

Setting the Right Price

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

Factors that Influence Market Value

•Supply & Demand•Economic Conditions•Asking & Selling Prices of Competing Homes•Your Home’s Condition•Buyers' Perception of Your Home

Factors with Little or No Influence on Market Value

•The Price the Seller Paid for the House•The Seller’s Expected Net Proceeds•The Amount Spent on Improvements

“Pricing Your Home For A Successful Sale”

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Pricing your home accurately is the most effective way to ensure a successful sale.

No amount of Marketing Can Sell an overpriced home.

Many sellers are tempted to list with the agent who will quote the highest price.

“BUYING THE LISTING”

“Buying the Listing”

• Agent Lists home at any price, no matter how unrealistic with the mind frame of getting you to drop the price later.

• You lose time (Motivated buyers see you home as overpriced and move on.• You lose money (Starting too high normally means you will have to drop

well below market to brings back buyers you have scared off.

AGENT-DOES NOT SET PRICE

SELLER-DOES NOT SET THE PRICE

THE MARKET- WILL SET THE PRICE!

3rd Thought Condition“Preparing You Home For a Successful Sale”

#1 Deal Killer is when you under contract, and an inspector comes in and finds $1000 problem and buyer wants a $10000 Price reduction .

Why not discover and fix problems in the marketing process. Then we are in control not the buyer and their agent.

We want buyers to focus on envisioning themselves living in their new home, Not making repairs for the first month.

Also your house will stand out as the better value in this price range because you are offering a piece of mind.

Home Enhancement

Custom plan to enhance your property’s appearance, including:

Identify problem areas

Smaller rooms

Room with unattractive view

Share tactics to address

Furniture placement

Rug removal

Paint colors

Recommend specialists

Handyman

Paint contractor

Cleaning service

Yard service

Pool cleaning and deck refresh

Home staging designers

Home Staging

Home Staging is not decorating. Decorating appeals to the person living in the house; Staging is positioning the home to appeal to the Psychological needs of buyers. It helps them to imagine themselves living in the home.

Coming home after a hard day of work and crashing on the couch.

Going out in the yard and playing with kids.

Sunday dinner in the dining room

Breakfast reading the newspaper.

Most agents Overlook the presentation of your home and push for price reductions, the problems, whether perceived or real, still exist.

Benefits Of Home Staging

Most buyers form an opinion within 7-10 sec of getting in your

home.

Staging allows buyers to see the improvements you have made in

their new home.

90% of buyers start search online.

Staging Helps You Make A Strong 1st

Impression

Lets Talk Marketing

*Its Priced Right *Its looks great inside *Lets show it off

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15 Step Marketing Plan“OK” agents list Homes “Great” agents market Homes

1. Staging and Pricing Strategies

2. High quality photo

3. High quality video.

4. Signage, Ryder Signs, Directional. QR codes & Text code on signage.

5. In home Flyers

6. Direct Mail campaign

7. MLS Marketing. Email blast to 300 realtors. Weekly marketing to those realtors.

8. Internet advertising ( Zillow, Trulia, & Realtor.com Premium Accounts)

9. Coldwell Banker Home Buyer Ready Program

10. Print: Homes and land. Direct Mail.

11. Neighbor and Broker Open house.

12. Track all showings and make sure agents give feedback.

13. Weekly marketing updates and plan adjustments.

14. Radio & T.V

15. Property Caravans

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©2014 Coldwell Banker Real Estate LLC.. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned

and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer

disclosure laws or regulations.