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Let's Clean Up Europe
2014 - Hungary
Eszter Tanka
NWMA
To meet and raise the targets on – packaging,, tires
To meet and raise the targets on – packaging, weee, accumulators, tires
To meet and raise the targets on – packaging, weee, accumulators, tires
Carry out the National Collection and Treatment Plan
To be a spec. background organization of Ministry on Rural Development
Create strategic plans
To raise environmental awareness – organize campaigns
National Waste Management Agency
Nationwide awareness raising campaigns
Focusing on motivating people to take actions
„TeSzedd! – voluntarily for a cleaner Hungary!”
Organised for the 4th time
Successful brand
2014 - Integration to LCUE!
30.000
56.000
75.000
120.000
2011 2012 2013 2014
Number of pre-registered volunteers
Project developers are enthusiastic volunteers
Extended length – 3-day-long clean-up in spring
Online registration – CRM system
Emphasised involvement of schools - Service Learning
Extended message to boost prevention
Changed logistics:directly to the Action developers
Main changes in the LCUE edition:
Ministry of Rural
Development
Ministry of Public
Administration and Justice
Ministry of Human
Resources
NWMA
Public Service of Media
Compaction Fund (MTVA)
Hungarian Postal Service
Association of waste
collectors
Schools & civil organisations, national parks
Cooperating partners
Press conference
Teaser event – guerilla action
Billboards - 350
Radio spots
Social media – facebook
Web: website + online advertising – banner
PR articles, newspaper ads
Integrated communication
http://szelektalok.hu/teszeddhttp://szelektalok.hu/teszedd
Thank you for your
attention!
Eszter Tanka
+36-70-777-1300
