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Rich Lechner – VP, Energy & Environment, IBM 7 April, 2009. Let’s Build a Smarter Planet: Green Infrastructure. The world is smaller, flatter and hotter. Reality of a globally integrated business world. Economic downturn requires doing more with the same. - PowerPoint PPT Presentation
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© 2009 IBM Corporation
Rich Lechner – VP, Energy & Environment, IBM 7 April, 2009
Let’s Build a Smarter Planet:Green Infrastructure
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
2
The world is smaller, flatter and hotter.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
3
Reality of a globally integrated business world.
Economic downturn requires doing more with the same.
Transience in price and demand for energy worldwide.
Growing concerns about the effects of climate change.
Increasingly empowered and interconnected customers.
These issues are all interwoven.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
4
The need for progress is clear.
IT energy expense will increase 35% in the next four years.
It's estimated that data centers consume more energy than the country of Mexico.
35% 3 out of 100From 100 units of energy, on average 3 units used for productive computing.
60% of CAPEX in a data center build is mechanical- electrical-cooling, 75% of OPEX over time is energy related.
170 billion170 billion kWh wasted yearly due to insufficient power usage information.
Buildings account for 40% of energy consumed of which 30% is wasted.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
5
82% of CEOs view sustainability as impacting brand value.
Analyst are saying IT will be asked to contribute to or lead energy efficiency, asset managementand building automation.
8 in 10 50%50% of mid-size companies are making near term plans to reduce their impact.
50% of clients surveyed reported outages due to power last year.
5959 countries and jurisdictions have or are pursuing implementation of mandatory cap and trade systems.
Monetization of energy efficiency will be created by Increased tax, utility incentives, and credits which will be sold and traded.
The mandate for change is strong.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
6
Care2
Cut energy consumption by 70% with proactive management.
Reduced energy usage by 340 megawatt hours.
Earned and retired Energy Efficiency Certificates against goals.
70%energy saved
IBM Boulder
50% annual energy savings from free cooling used 75% of the calendar year
LEED silver certified design
65% materials recycled and 33% new products from recycled materials
The benefits are real.
$15.3million saved
Nationwide Insurance
US $15 million cost savings anticipated over three years.
85-90% server utilization through virtualization.
80% reduction in environmental costs.
50% energy savings
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
7
ASSETS
IT EQUIPMENT & DATA
PropertyData Center
COMMUNICATIONSINFRASTRUCTURE
PRODUCTIONINFRASTRUCTURE
MOBILITYINFRASTRUCTURE
FACILITIES & PROPERTY
Servers
Storage
Applications & Data
Distributed Systems
UPS
PDU
CRAC
Chiller
HVAC
Lighting
Security
Fire
Cell Towers
Production Equipment
Trucking Fleets
Organizations need to take a holistic view of infrastructure across…
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
8
Building a green infrastructure requires new focus.
Data Center
Accurate thermal and energy usage assessments Extend life of existing infrastructure Rationalize data center infrastructures across
company Design flexibility into new data center infrastructure
IT Equipment
Energy efficient hardware Virtualization and consolidation Innovative cooling technologies Active energy management Tiered storage
Facilities / Property
Instrumentation of all assets for power, temperature, layout, and problem identification
Intelligent building management systems
Data and applications
Measure, collect, benchmark Monitor, trend, manage Tracking, verify, readiness for compliance Earn energy efficiency certificates
Energy Management
Lifecycle management, retention, archiving of data Optimization of application servers Application performance monitoring Chargeback and usage accounting for energy Consolidation and rationalization
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
9
IT Equipment: Servers and storage designed for leadership energy efficiency.
IBM BladeCenter IBM iDataPlex
Up to 36% better performance per watt than
Dell
Cuts energy costs 40% compared to competitive
rack servers
Up to 67% less power than competitive
equivalents
IBM System z10
Over 80% savings in energy costs for consolidation
Advanced Virtualization supporting the highest utilization rates
Modular and efficient design
IBM POWER Systems
Over 2x the performance per watt versus HP and Sun
More Work per Watt with POWER6 and EnergyScale technology
Virtualization leadership
IBM System x Scalability up to 96
cores Performance
per Watt leadership
New generation of x86 servers deliver 2X performance in the same energy envelope.
Energy efficient consolidation platform
Broad set of chassis, blade, and I/O options
Designed for optimal energy efficiency supporting HPC and Web 2.0 workloads
IBM Storage Tiered storage
solution can be 3X efficient compared to an all disk solution.
Eliminating the inadvertent storing of redundant
information can save as much as 10X
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
10
Server Virtualization
Up to 30-70% TCO savings
Up to 33-50% floor space and facility costs.
33-70% hardware costs. Up to 50% maintenance costs. Up to 33% support costs.
Storage Virtualization Client Virtualization
Up to 45% power savings. Up to 90% deskside support. Up to 50% on helpdesk. Up to 75% in security and
user administration.
IT Equipment:Virtualization and consolidation boost utilization.
Up to $50,000 power savings per 1,000TBs of installed storage.
Up to 60% migration costs savings.
Up to 300% increase in utilization
Up to 25% less capacity needed Up to 40% overall TCO savings
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
11
Data Center:Efficient growth with modular designs.
Scalable modular data center.Scalable modular data center.
Enterprise modular data center.
Enterprise modular data center.
Portable modular data center.Portable modular data center.
High densityzone.High densityzone.
Up to 20% less than traditional designs.
Turnkey center for 500-2,500 sq ft.
Implement in 8-12 weeks.
Defer 40-50% of capex and opex cost.
Standardized design for 5-20K sq feet.
Save up to 50% operational costs.
Fully functional data center.
Rapidly deploy in 12-14 weeks.
35% lower cost than site retrofit.
Without impacting operations.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
12
IBM Tivoli Monitoring for Energy ManagementIBM Tivoli Monitoring for Energy Management
Energy Cost ReportingGraphical view with key
energy & thermal metrics
IBM Director Active IBM Director Active Energy ManagerEnergy Manager
IBM Director Active IBM Director Active Energy ManagerEnergy Manager
INFORMATION TECHNOLOGY FACILITIES & PROPERTY ASSETS
Centralized Energy Views
Energy Reporting
IBM Enterprise Asset IBM Enterprise Asset Management (optional)Management (optional)
IBM Maximo Spatial IBM Maximo Spatial (optional)(optional)
IBM Tivoli Usage & IBM Tivoli Usage & Accounting Manager Accounting Manager
(optional)(optional)
Property/Facility: Instrumentation of energy and thermal metrics property wide.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
13
Data and application: Improve operations and environmental impact.
Enable multi-site software development and collaboration reducing travel and paper usage.
Measure and demonstrate energy usage and improvements. Allocate energy costs to departmental services.
Lower energy cost of applications by moving to most efficient platform at optimal time and developing applications tuned for virtualization.
Intelligent management of business data to control energy use by dedupliction and compression of data.
Business workloads and workforces drive energy use in data centers, server rooms, and with departmental data.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
14
Get Started with these initiatives
Energy Management: A practical approach.
INFORMATION TECHNOLOGY
FACILITIES & PROPERTY
ASSETS
MANAGE OPTIMIZEDISCOVER REPORT
Measure and benchmark energy and thermal metricsMeasure and benchmark energy and thermal metrics
Implement executive energy dashboardImplement executive energy dashboard
Predict and control energy usage & events
Modify infrastructure to optimize energy
Cost Reduction & Avoidance
Remove Operational Barriers
Manage Risk and Streamline Compliance
GOALS
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
15
Getting Started: For more information on green infrastructure visit: ibm.com/green
Learn how to save up to 50% operational costs from energy savings with IBM's Data Center Familytm of modular solutions.
Get started click here
Learn how to design efficient data centers
The Efficiency Certificate (EC) program is how IBM customers can generate documented verification of energy reductions achieved through efficiency projects they undertake.
Learn About IBM Program for Energy Efficiency Certificates
See Where You Are and What is Possible
IBM Energy & Environment Benchmark Tool can show you how your Green Infrastructure compares to others in your industry
Get started click here
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
16
Bryant University Kika-Leiner Group
Need:Launched an initiative to address the amount of energy consumed by
servers during idle periods.
Result:Having achieved 30%
OPEX and 21% CAPEX cost reductions,
turned to energy management to cap
power on underutilized servers.
“IBM provides the ability to actively manage and reduce
power usage in our datacenter to help realize an
estimated 15% savings in energy consumption.”
Need:Replace a “start-up 1.0”
infrastructure with one that could absorb 2-4X
planned growth, yet “walk-the-walk” as
industry leader.
Result:66% reduction of
space/Power reduced Earned and Retired
ECCs against goals via certified process
“The energy savings we documented from this
project are both good for our bottom line and serve as an extremely important
proof point for our members and our
business.”
Need:Manage both power and
cooling capacity and begin to include non-IT resources into its event
management
Result:
Holistic view of energy consumption, with a
single view of network, server and non-IT
resources, simplifying management
“We can use the same infrastructure that we use
for monitoring our networks and servers to
monitor and measure non-IT devices. This
information will give us a good baseline of our
overall power usage.”
Need:Rapid growth and
business objectives required new green-by-
design service
Result:First green data center in
Austria reduces the energy use by up to 40
percent
“In IBM we have an IT partner who meets our ideal expectations for sustainable business”
Green infrastructure:Customers realize economic and operational benefits.
Care2 Inc. Star Technology
Services Ltd.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
17 http://www.ibm.com/ibm/responsibility/
Setting an example by
earning awards
Providing Transparent and verified results
Improving customer awareness of the issues with articles
Environmental leadership: IBM case study results.
Building a smarter planet TV advertising
1990-2007 Lessons Learned –Avoided energy-use-CO2 emissions equivalent to 45% of IBM’s 1990 energy use
–Saving $18.2 million per year in utility costs
Earned Leadership Status–Top 3 analysts recognize IBM leadership in data center services (Gartner, IDC, Forrester)
–Over 3100 customer efficiency projects undertaken
–#1 Green IT Vendor, Computerworld
–#1 Vendor “Green 500” Supercomputing
–CNET UK Business Technology “Green IT Initiative of the Year”
–One of top 15 Green IT companies, InfoWorld, February 2008
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
18
We’ve only just begun to uncover what is possible when building a green infrastructure.
The world will continue to become smaller, flatter and hotter.
By building green infrastructures we can drive sustainability and economic growth systemically –achieving benefits for both business and the planet.
Let’s work together to drive real progress in our time.