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Let’s begin with some…
introductions?
Turner Broadcasting System, Inc.
WE SHARE STORIES WITH THE WORLD.
Poised to lead and succeed in an increasingly more engaged, more connected media environment.
Shared Services Organization that Provides First-in-Class Media Planning for our Networks.
Planning Philosophy:Think Strategically, Stay Nimble, Constantly Evolve
Our Goal:Develop Effective and Innovative Ways to
Attract Audiences to the Stories Turner Creates.
What does Turner care about?We want people Tuning-In to our Stories.
Key Objectives: Build Awareness & (Social) Community, Recruit New Viewers and Encourage Sampling
Digital Tactics: High Reach, High Impact, Video Sampling, First to Market (or Close to It!), Custom Integrations & Editorial, Multi-Platform
KPI’s & Metrics: Impressions, CTR, Interactions, Video Views
How does SocialVibe deliver?• Full Service Agency Partner• Scalability of display/creative flexibility of rich media• Low/No Production Cost/Short time to market• Reach of 100 MM U.S. with targeting• KPI Flexibility• Significant opt in (sampling) and lift (tune in)• Full reporting and campaign analytics
35 sec
43.2%
92.0%Completion Rate
Average Time Spent
The Closer, Summer 2011
CTR to Site
32.0% Lift in Intent to Watch
27 sec
37.8%
95.0%Completion Rate
Average Time Spent
Rizzoli & Isles, Summer 2011
CTR to Site
45.0%Lift in Intent to Watch
Building on a Successful RelationshipDr. Drew, Spring 2011
49 sec
30.3%
82.0%Completion Rate
Average Time Spent
CTR to Site
555,197Total Interactions
The Great Escape, Summer 2012
45 sec
52.6%
85.0%Completion Rate
Average Time Spent
CTR to Site
52.0%Lift in Intent to
Watch
THE MISSION:Build Awareness and Encourage Sampling of TNT’s New Competition Reality Show
OBSTACLES:Brand New Genre to the NetworkMarket Saturation of Reality TV Shows
OUR PLAN OF (Digital) ESCAPE:Engage Viewers within Casual Gaming Environments; Provide Online Sampling Opportunities
WiFi Access
Music Streaming
Social Gaming Play
Campaign Placement
Better ResultsThe Great Escape, Summer 2012
45 sec52.6%
85.0%Completion Rate
Average Time Spent
CTR to Site
52.0%Lift in Intent to
Watch
What’s so engaging?Our NetworkMulti-channel, online and mobileReach consumers where they are most engaged - Social, Mobile, WiFi, Streaming MusicOver 100 MM Monthly Uniques
Our PlacementNon-interruptive100% Consumer Opt In100% Share Of Voice
Our Ad UnitUnlimited creativityZero production costFast time to market
For more information, contact: Alex Van Camp | [email protected] | 602-330-2157
The SocialVibe Guarantee.Run an SV-approved, run of network campaign and we will guarantee results.
If campaign does not garner at least 70% completion and 45 seconds average time spent, SV will rerun the campaign at no charge.
Engagement. Guaranteed.
