Let’s Connect · • Marketing Calendar • Content Calendar • 2-4 hours creating content per week • Don’t be a curator, be a creator • Determine how you’ll disseminate

@darnyellejervey @ncrediblefactor

#DEDOECT2016

Let’s Connect Darnyelle A. Jervey, MBA�

Speaker | Author | Strategist

Like Me: �www.facebook.com/darnyellejervey�

Follow me: www.twitter.com/darnyellejervey

Link in with me: �www.linkedin.com/in/darnyellejervey

Watch me: www.youtube.com/darnyelleajervey


#DEDOECT2016

5 Keys to ROCK Your Online

Presence

www.incredibleoneenterprises.com


#DEDOECT2016

Tweet this: I’m with @darnyellejervey and she’s #Incredible I’m

learning how to #ROCKMyOnlinePresence


#DEDOECT2016


#DEDOECT2016


#DEDOECT2016

The Process



#DEDOECT2016

5 Keys to ROCK Your Online Presence

•  Take the Time to Tighten Your Message

•  (BE)…Real, Relevant, Relatable •  Outline the right online tools for

your business •  Create fresh content consistently •  Kick Your Competition to the Curb

(Rise Above the Noise & Stand Out)


#DEDOECT2016

Take the Time to

Tighten Your Message


#DEDOECT2016

Power Statement

•  I Help X •  Do Y •  So That Z


#DEDOECT2016

Success in business

a posture change…

DEMANDS


#DEDOECT2016

People in pain are actively seeking a pain killer


#DEDOECT2016

A SPICE PROBLEM


#DEDOECT2016

A SPICETM Problem is… Specific & Substantive Pervasive & Persistent Immediate & Insurmountable Clear & Conscious Expensive & Expansive


#DEDOECT2016

SAVE TIME, MONEY, ENERGY, SPACE, EFFORT PROTECT INVESTMENT, SELF EMPLOYEES/FAMILY, PROPERTY REDUCE INVESTMENT, EFFORT, WORRY, EXPENSES, RISK

MAKE MONEY, SPACE, CONFIDENT, RELAXED, STRESS-FREE

INCREASE HAPPINESS/FULFILLMENT, PROFIT, RESULTS, CONFIDENCE

IMPROVE EARNINGS, RESULTS, IMAGE, STATUS, RELATIONSHIPS, EFFICIENCY


#DEDOECT2016

Be Real, Relevant and Google-able


#DEDOECT2016

Quick Tips

•  Your brand never sleeps •  Don’t add to the noise online •  Research yourself •  Have a user friendly website •  Update/refresh your online

presence at least twice a year


#DEDOECT2016

Know Your Numbers!


#DEDOECT2016

All Roads Lead to Your Website

*Nielsen / Webvisible

Your Website Facebook

LinkedIn

Twitter

Blog

Instagram

Over 77% Would choose an unfamiliar business with QUALITY site over a known

business with a poor site!

Your Website is central to everything you do online!


#DEDOECT2016

Your Website Matters • Ease of Use • What you do is clear and compelling

• Get clear on AoO and keywords

• 1.9 seconds to make your solution obvious

• Call to Action is Prevalent • VIDEO


#DEDOECT2016

Prospects are Searching For You

Of Consumers use the Internet as their first choice to find a local business from which to buy!

*Nielsen / Webvisible

74% would prefer to FIND what they need rather than have an advertisement sent to them


#DEDOECT2016

Action Items: Create your Google Profile and Google Places Listing

Google is the New Business Card

Darnyelle Jervey


#DEDOECT2016 Location, Location, Location

95% of clicks come from Page 1 Results!!!

Page 1 Page 5

Photo by Nevada Tumbleweed- flickr Photo by S Kinkade - flickr


#DEDOECT2016



#DEDOECT2016

Outline the Right Tools for Your Business Online


#DEDOECT2016

Some of My Faves

•  Calendar Mgmt – Timetrade

•  Meetings – Zoom •  Customer

Relationship Mgmt – Infusionsoft

•  File Sharing – Dropbox

•  Outsourcing – Fiverr

•  Team/Project Mgmt – Teamwork PM

•  Social Media – Linked In


#DEDOECT2016

Create FRESH Content Consistently


#DEDOECT2016

Must Haves •  Marketing Calendar •  Content Calendar •  2-4 hours creating content per

week •  Don’t be a curator, be a creator •  Determine how you’ll disseminate

your content – Blog, YouTube, Social Media, Podcast,

etc


#DEDOECT2016


#DEDOECT2016

Marketing Streams •  Word of Mouth & Referrals •  Speaking •  Media and Public Relations •  Direct Mail •  Focused Networking •  Drive by Marketing •  Live Events •  Chambers/Associations •  Brand Ambassadors (paid or unpaid) •  Flyers and Promotional Materials •  Sponsoring •  Exhibiting •  Writing a Book •  Phone calls – Warm or call •  RFP Process

•  Online Directories •  SEO and Website •  Automated Marketing •  Internet Marketing •  Social Media •  Education Based (webinars/

teleseminars) •  Video •  Top of Mind Marketing •  Articles and Blogging •  Podcasts/ Blog Talk Radio •  Advertising •  Joint Venture Marketing •  Free Offers/Samples •  Client Success Stories & Case Studies •  Surveys and Polls


#DEDOECT2016

Marketing Sequence Formula

Value Value Value Offer Delivery Value Next Level Offer


#DEDOECT2016


#DEDOECT2016

that’s where the fortune is

Follow Up…


#DEDOECT2016

Kick Your Competition to the Curb


#DEDOECT2016

There’s a lot of noise out there…

•  294 billion emails are sent •  2 million blog posts are written •  864,000 hours of video are uploaded…

to YouTube alone •  48 million Google searches are

conducted •  2.4 million tweets are posted •  16.4 million pieces of content are shared

on Facebook


#DEDOECT2016

And that’s just the tip of the iceberg…


#DEDOECT2016

Right Now, There Are People Looking for You

•  They don’t know you exist •  So, they’ve chosen someone else •  But you’re WAAAY better than they

are •  To meet them, you need to ROCK

Your Online Presence


#DEDOECT2016

Magnetic Marketing is HOW you ROCK Your Online Presence


#DEDOECT2016

Text CD to (302) 200-3399

Documents

Let’s Connect · • Marketing Calendar • Content Calendar • 2-4 hours creating content per week • Don’t be a curator, be a creator • Determine how you’ll disseminate