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28NEWSWEEK 0 5 / 0 9 / 2014
LessonsFromTheWorldsBestPublicSchool
By GRANT BURNINGHAMWith reporting by Newsweek staff in ShanghaiPhotography by Daniel Traub
+How to win the class wars, Shanghai-style: long days, lots of homework, lots of rote memorization, dedicat-ed parents, revered teach-ers. And you might want to drop drama club.
BIGSHOTS
MALAYSIA
And Were Back Subang, MalaysiaOn April 26, Barack Obama became the first U.S. president to visit Malaysia in almost 50 years. Though he led with a statement of concern about missing Ma-laysia Airlines Flight 370, the countrys human rights record was what made the headlines. In a joint press conference with Prime Minister Najib Razak, Obama was questioned for not meeting with jailed opposition leader Anwar Ibrahim, even as he gingerly noted that Malaysia still has some work to do on these issues. Later Najib tweeted a selfie of himself with Obama.
CAROLYN KASTER
CA
RO
LYN
KA
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/AP
Sales 2015
OVERVIEW
A global news organization operating across all major platforms.
No matter where you read or what you read on, Newsweek has a product for you. From a Twitter feed followed by millions to mobile apps across devices to a responsive website to a print magazine, get the news that reaches and influences decision makers anytime and anywhere. Newsweek.com is in sync with the 24/7 news cycle, giving readers a destination for breaking news, exclusives, and commentary on the issues of the day. Newsweek Magazine is a powerful combination of news, culture and ideas with a clear point of view: we get the first and final say on major stories of the day. Newsweek Magazine is edited for the voracious consumer of information, and designed to surprise, educate and delight. In the print component of a modern news ecosystem, Newsweek will deliver thought-provoking content to smart, successful readers. Both the digital and print platforms are the authoritative news outlets of choice for the sought-after thought-leader audience.
Dec. 2014 - Newsweek Magazine Won Relaunch of the Year by Media Industry Newsletter (MIN).
Newsweek Magazine 80 years of history
Newsweek has both a U.S.
and global edition including
EMEA
TOTAL GLOBAL CIRCULATION
CountriesU.S.EMEA
Global Circulation100,000100,000
200,000
EDITORIAL
Jim is a veteran editor whose ports of call have been The New York Times, Conde Nast Portfolio and Reuters, where he served as executive digital editor until January and was the brainchild of a glossy magazine that exported the newswires big-thinker brand to the Davos set. Hes well liked in New York media circles. Jim Pompeo, Capital New York
Editor in Chief Jim Impoco
GENERAL
Size: 8 1/8 x 10 1/2
Frequency: Weekly. 50 issues per year.
Newsstand counts: 75,000 with counts increasing to 100,000 to 150,000 copies within 12-18 months.
Subscriber counts: 25,000 subscriber copies with a goal of 100,000 subs by early 2015 and 250,000 by 2017.
Page counts: Minimum 64 full page folio size. Perfect bound.
Paper stock: 60# stock.
Cover Stock: 100# stock.
Newsweek Specifications A global news organization operating across all major platforms
MaleFemale
< 1818-2425-3435-4445-5455-6465+
No KidsHas Kids
$0-50k$50-100k$100-150k$150k+
No CollegeCollegeGrad School
CaucasianAfrican AmericanAsianHispanicOther
Index12774
798712211210010186
14158
Index77113140129
77100172
1076910074102
Source: Quantcast February 2014. Updated Feb 28, 2014
US averageUS average
SPECIFICATIONS
Submission Guidelines
Mechanical Specifications
Final Trim: 8 1/8 x 10
Live Area: 7 5/8 x 10 Line Screen
133 lines per in 54 lines per cm
Live Matter Safety: 1/4 from trim on all four sides, 1/8 total gutter
Safety=1/16 on each side Headlines across the
gutter should be set so that words, rather than letters, are split
File Preparation
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All required trapping should be done prior to creating the file
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Unit Sizes AvailableSpace1 PageSpread2/3 Vertical1/2 Horizontal1/2 Horizontal Spread1/3 VerticaliPad: 1 Page
Bleed8 3/8 x 10 3/416 1/2 x 10 3/45 3/4 x 10 3/48 3/8 x 5 1/216 1/2 x 5 1/23 x 10 3/4None
NotesSafety: 1/4 from trim on all sides.
Trim8 1/8 x 10 1/216 1/4 x 10 1/25 1/2 x 10 1/28 1/8 x 5 1/416 1/4 x 5 1/42 3/4 x 10 1/2768px x 1024px
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2015 Newsweek U.S. Rates
2015 Newsweek Global Rates
Delivery and Rate CardSubscribers get their issues every Friday
Circulation: 100,0001 PageSpread (2x page rate)Cover 2 SpreadOpposite TOC3rd Cover4th Cover
Circulation: 200,0001 PageSpread (2x page rate)Cover 2 SpreadOpposite TOC3rd Cover4th Cover
Gross Rates $20,000 $40,000 $49,000 $21,000 $21,000 $28,000
Gross Rates $40,000 $80,000 $98,000 $42,000 $42,000 $56,000
Newsweeklies have always been good at curating the news long before there was an Internet. And among the newsweeklies, Newsweek has been seen as smarter, more creative, more innovative than its rivals. Add that DNA to todays hyper-metabolic news cycle and you have an unbeatable formula for success.
Newsweek is about deep dives on topical subjects. Its about pitching the story forward. Its about putting the news in context. Its about being first with the best take on the news.
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Newsweek Audience
Premium audience filled with young executives, thought leaders, and highly affluent consumers who are grad school educated.
Newsweek.comNewsweek doesnt just report the news. It helps set the news agenda.
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The Readers Have Spoken
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