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Lesson: secondary market research 90 mins
Starter 5 mins
Multi choice question
Intro5 mins
Lesson objectives = to be able to conduct and describe secondary research
Activity 110 mins
Introduce Up My StreetWhy is it useful?
Activity 25 mins
Explain how to get into UpMy Street and where the task sheet is
Activity 335 mins
To computer room for research
Activity 415 mins
Back to class for written summary
Activity 510 mins
Explain homework and examples from census
Plenary5 mins
Review secondary
A focus group is an example of....
A. Desk researchB. Field researchC. Collecting qualitative dataD. Collecting quantitative data
to be able to describe and conduct secondary research
Select two
A focus group is an example of....
A. Desk researchB. Field researchC. Collecting qualitative dataD. Collecting quantitative data
to be able to describe and conduct secondary research
to be able to describe and conduct secondary research
Customers
Who do you think the
customers will be?
Why should they buy
your product?
How much will they
pay?
How often will they buy
your product?
Where will your
customers buy your product?
Where could your
customers buy
alternatives?
How will you find answers to these questions?
How will you find outabout your customers?
Primary research
Field research
Focus group
Qualitative data
to be able to describe and conduct secondary research
to be able to describe and conduct secondary research
Field research
Primary research
Qualitative data
to be able to describe and conduct secondary research
to be able to describe and conduct secondary research
Desk research
Secondary research
Quantitative data
to be able to describe and conduct secondary research
to be able to describe and conduct secondary research
www.findahood.com
to be able to describe and conduct secondary research
This type of postcode contains the highest proportion of households with residents over the age of 75. 50% of households in this type are pensioners. Many are living alone, although some are retirement home residents.
The main type of housing is one and two bedroom flats, most of which are purpose built and low rise. Many properties are owned outright but some are privately rented. Holiday homes are also a feature of these neighbourhoods. Working residents tend to be relatively well qualified, often employed in senior managerial and professional occupations.
As might be expected with a large elderly population, car ownership is low relative to the UK as a whole.
Most of the residents in this type are comfortably off. Many have provided for their old age with above average levels of investments in ISAs, unit trusts and guaranteed income bonds.
Popular newspapers are The Times, Daily Telegraph, Daily Express and Daily Mail.
Individuals in this type are likely to engage in charitable and voluntary work. They are also interested in music, the arts and antiques. Good food and wine are enjoyed as is eating out, especially for lunch.
to be able to describe and conduct secondary research
Why is this useful?
www.findahood.com
to be able to describe and conduct secondary research
www.ons.gov.uk/census/index.htm
Secondary research
Secondary data is………
A business could conduct secondary research using the data on upmystreet.com. This could provide useful information such as…….
This could be useful because……
to be able to describe and conduct secondary research
to be able to describe and conduct secondary research
to be able to describe and conduct secondary research
to be able to describe and conduct secondary research
Secondary research: The Censuswww.ons.gov.uk/census/index.htmlFind five facts about one postcodewhich could be useful for a business to know
So…. what is….
secondary research?
to be able to describe and conduct secondary research
to be able to describe and conduct secondary research
