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Lesson 2.1
Sports & Entertainment Marketing Defined
Copyright © 2012 by Sports Career Consulting, LLC
LESSON 2.1
What is SEM?
Copyright © 2012 by Sports Career Consulting, LLC
"I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.”
- NBA Star, Shaquille O'Neal
LESSON 2.1
What is SEM?
What is Sports & Entertainment Marketing?
To define Sports & Entertainment Marketing, you
must first understand the foundation of the term:
Marketing
Sports
Entertainment
Copyright © 2012 by Sports Career Consulting, LLC
LESSON 2.1
What is SEM?
Sports Entertainment
Marketing
The process of developing, promoting, and distributing products, or goods and services to satisfy customers’ needs and wants
Whatever people are willing to spend their money and spare time viewing rather than participating
A source of diversion or physical activity engaged in for pleasure
Copyright © 2012 by Sports Career Consulting, LLC
LESSON 2.1
What is SEM?
It is the goal of the sports and entertainment marketer to provide a product or service that can satisfy the needs and wants of those individuals who choose to be entertained during their leisure time
Leisure Time
Leisure time is the time available to people when they are not working or assuming responsibilities, often times referred to as “free time”
Copyright © 2012 by Sports Career Consulting, LLC
What is SEM?
LESSON 2.1 REVIEW (ANSWERS)LESSON 2.1 REVIEW (ANSWERS)
1)Define sports marketing and entertainment marketing
Sports marketing is the act of using sports as a platform to market products or services and increase sales or the process the of marketing and selling the sports property itself
Entertainment marketing is the process of developing, promoting, and distributing products, or goods and services, to satisfy customer’s needs and wants through entertainment, or any diversion, amusement, or method of occupying time
Copyright © 2012 by Sports Career Consulting, LLC
LESSON 2.1
What is SEM?
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Copyright © 2012 by Sports Career Consulting, LLC
