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Lesson 11: Buying and Selling Gender 5
Because they’re pink and purple they’re ‘especially designed for girls!’
Lesson 11: Buying and Selling Gender 9
Dodge ‘La Femme’
Came with matching accessories! Umbrella, rain coat, compact and coin purse!
Lesson 11: Buying and Selling Gender 11
Yogurt for Men!
It’s acceptable for men to eat yogurt when it’s ‘thick and chunky and made for men’
Lesson 11: Buying and Selling Gender 13
Microscopes
We’ve come along way… Girls can be scientists now (lower powered microscopes and all!)
Lesson 11: Buying and Selling Gender 21
What do all of gendered products do? Create/reinforce the idea of a supposed
natural difference between sexes and gendersEven sometimes conflating the two…
Lesson 11: Buying and Selling Gender 23
What happens when you can’t afford the ‘necessary’ products to fit in?
Ex: American Girl Dolls2010: $95, with extras up to $600
Lesson 11: Buying and Selling Gender 24
Cooptation of identity within the market system
How do you be feminine or be masculine if you can’t afford the correct products?
Lesson 11: Buying and Selling Gender 28
Gender, Objectification and the new Catwoman Optimum fighting
position!