LEO

Bu

sin

ess

Overv

iew

Sep

tem

ber

20

12

LEOLive to the power of you

Table of

Contents

Section Page No._________________________________

Introduction 1LEO Business Concept 2LEO Products and Services 3LEO Business Strategy 7History of LEO 8 Current and Target Markets 9LEO Projections 11 Compliance 12Organisational Structure 13LEO Partners 13LEO Vision and Mission 15Summary 16

Introduction

LEO Business Concept

eLearning is currently the

most rapidly growing area of

online content sales, esti-mated

to grow to $51.5 Billion

by 2016.*

Direct Selling is well estab-lished in the developed

markets and attracting huge

interest and growth in devel-oping countries.

eLearning is changing the

world we live in, since anybody connected to the

internet has potential

access to an unlimited

source of information, diver-sifying and growing expo-nentially.

eLearning is the perfect

product for Network Market-ing, since it can be delivered

online, as well as through

physical digital media. It is

enhanced and enriched by

The business concept behind LEO is summarised as

“Helping individuals to achieve financial independ-ence, security and wealth -

live seminars. Social media

and community enable us to

complete the missing link,

required to make eLearning

the new learning paradigm, by creating a ‘feedback loop’ and ‘tribe’.

LEO is uniquely qualified to

create an ‘entrepreneurship’

learning community and this

critical value-add gives us a

unique advantage and busi-ness driver.

eLearning, and relationship

marketing is the perfect

combination and, through

LEO, will bring relationship

marketing into the 21st Cen-tury, with a valuable, ethical,

and world changing product.

The product theme chosen

by LEO - ‘entrepreneurship’ -

makes this even more excit-ing, since this will most directly affect the prosperity and success of individuals, groups, companies, regions and nations.

In LEO, we really do have an

opportunity to be, as our Lat-in name, Humanitas Meritus,

translates of,

“Service to Mankind”

and in doing so, to change

the world we live in.

Learning Enterprises Organi-sation Ltd. (LEO) is a global,

eLearning company using

personal recommendation to

introduce associates to its

products and services.

The products and services

start with a core product

range, used by many of the

associates, designed to help

people to start their own

businesses. Our product

range however extends

ultimately to every eLearning

product, which we feel will

be of value to our customers

in order to achieve their

Entrepreneurship goals and

will include:

• Business management

skills

• Accountancy and book-

keeping training

• Personal development

and self-improvement

courses

• IT training

• Soft skills training

• Educational training

• Educational games.

The business works in partnership with independ-ent associates, eliminating the need for web based or other advertising to bring its products to consumers and end users. Associates are handsomely rewarded for product sales generated by their efforts.

LEO currently has over 1,000 associates.

1 2*Ambient Insight Research (2011) International eLearning Market Research, [Online], Available:www.ambientinsight.com/Reports/eLearning.aspx [28 Aug 2012]

by helping them to establish their own profitable busi-ness”

LEO has identified three common barriers to estab-lishing your own business:

• Lack of knowledge, skill or competency

• Lack of confidence

• Lack of resources (par-ticularly financial)

To address these three barri-ers LEO has developed an en-trepreneurship programme under three headings “Learn – Earn – Own”.

Learn-Earn-Own

“Learn”

Aimed at addressing the lack of knowledge and compris-ing eLearning, eTutoring, live seminars and technology products focused on entre-preneurship skills.

“Earn”

Aimed at providing an as-sisted business environment in which associates can earn

The main focus of LEO is the eLearning products and tools. eLearning is the fast-est growing area of digital content sales on the inter-net and is making learning resources available to many people who have not had ac-cess before. This growing ac-cess to eLearning is enabling societies to improve levels of education, skills and thus income.

eLearning is the perfect product for the direct selling industry for the following reasons:

1. Participants in the direct selling industry have always been the biggest advocates and consum-ers of on-going adult education

2. Those who work in the direct selling industry improve their success by improving their level of knowledge and their skill base

3. As a product which can be delivered online, and easily translated into any language, eLearning is the most scalable prod-uct, and therefore suit-able for a global market with no logistical issues

4. Appeal of eLearning products is universal, from developed to devel-oping countries, cross border, cross culture, top to bottom of society, everybody has potential to improve their lives by increasing their knowl-edge

LEO has set ‘entrepreneur-

ship’ as the focal point of its product offerings and so is powerfully aligned with cur-rent social and economical trends.

LEO offers the following cat-egories of products:

1. eLearning – supplier of wide-ranging courses teaching hard skills and soft skills through inter-active online applications

2. eTutoring – direct one to one or group teaching online in a virtual class room style

3. Live Seminars – class-room based training sessions on specific subjects

4. Technology – electronic products like tablets, memory cards, and simi-lar devices to carry and deliver training materials

LEO Products and Services

43

an income from the skills they learn whilst at the same time growing their business confidence. This mod-ule comprises mentoring, e-commerce platform and income from representing LEO’s products. Think ‘Entre-preneurship Hot-housing’.

“Own”

Aimed at solving the final piece of the entrepreneur-ship puzzle; start-up capital. This module comprises an innovative programme of seed capital accumulation and investment. Addition-ally, through the LEO com-munity, start-up business will receive community sup-port and a sales advantage from already converted LEO devotees.

Through the LEO programme associates:

• Learn the skills of entre-preneurship

• Earn whilst they develop business skills and ex-perience by selling LEO endorsed products

• Own, though a business ownership and seed-capi-

tal programme once they have attained a defined level of business perfor-mance. “Fast is better than slow”}}

“There is greatness inside everyone” }}

5 6

commitment to LEARN, EARN and ultimately OWN a busi-ness.

The ultimate objective is to create hundreds of thou-sands of successful, associ-ate-owned businesses across the globe.

LEO BusinessStrategy

Founded in 2012 by Dan Andersson and Atif Kamran who between them have some 35 years experience in the Direct Selling industry in-cluding experience of build-ing Global organisations up to 20 million associates. Dan and Atif have attracted a core team of experienced multinational corporate executives who are currently

“LEARN, EARN and ultimately OWN a

business.”

History of LEO

LEO’s business strategy is to:

• Utilise the power of so-cial media and networks to reach large numbers of people

• Recognise the common desire of people to learn and work in a social context

• Establish strategic part-nerships with vendors and suppliers to gain access to best-of-breed eLearning products and services

• Develop an internet mar-keting strategy for those who wish to promote products online

• Utilise traditional word of mouth ‘relationship marketing’, face-to-face meetings, conference calls, opportunity meet-ings and seminars to grow the business in terms of associates and end users

This strategy enables LEO to create, and rapidly grow a global business that serves humanity by enabling any-one with the motivation and

Dan Andersson | President and CEO Atif Kamran | Global Marketing Director

David Bosley | Commercial Director

building LEO on five conti-nents.

The Company’s priority in its

first six months of trading has been:

• to develop its business building platform

• trial-marketing its business concept

• creating multinational beach-heads in some eight different countries on three continents

• incorporating subsidiar-ies and creating local business hubs

• developing and measur-ing growth in its mem-ber base by adjusting its marketing plan, and developing and refining products

The company has already re-cruited highly motivated and skilled field sales leaders, as well as corporate managers, established local offices, all in order to create a scalable model of high-touch market presence in advance of the launch.

One of the first key execu-

tives to joint he LEO team was David Bosley, with a background of 12 years in Direct Selling, most recently as CEO of a multi national network, which established massive growth across 20 countries in 18 months. David has been quick to leverage his contacts in the industry, and has quickly got the company to a stage, which most Direct Selling companies might expect to reach in 3-4 years in terms of:

1. Robust payments solu-tions in and out

2. World class products partners

3. Corporate structure

Senior management has also participated in recruit-ment of leaders, seminars, workshops and business opportunity meetings and presentations delivered by local senior associates.

LEO Ltd. was incorporated in March 2012 and it owns all of the assets and intellectual property of the company.

7 8

LEO currently has a presence in:

• UK and Europe

• Middle East

• Africa

• Asia

And has offices in

• Oxford, The UK (Global Headquarters)

• Dubai (Regional office for Middle East, Africa and South East Asia)

• Dhaka (Country office for Current and Target

Markets

Egypt)

• Port Harcourt/Lagos (Country office for Nige-ria)

• London (Regional office for Europe)

• Hong Kong (Regional office for Far East and

“Diversity is empowering” }}Australasia)

• Rio De Janeiro (Regional office for South America)

• Moscow (Regional office for Russia)

• New York (Regional office for USA and Canada - NA)

Bangladesh)

With offices planned for:

• Shenzhen (Country office for China)

• Mumbai/New Delhi (Country office for India)

• Cairo (Country office for 9 10

LEO generates revenue from 2 sources:

1. Product sales (both sales to and by associates)

2. Dividends and capital growth from the seed capital investments in as-sociates’ businesses

LEO associates benefit from being part of LEO through:

1. Being part of a community of like minded people

2. Being supported and being able to earn whilst learning

3. By gaining access to the option to qualifying for start-up capital fund-ing for their own business LEO

Projections

Compliance

LEO founders and management see it as a core value to be good corporate citizens, we aim to adhere to the high-est standard in each country in which we operate, and if that is not high enough, to raise the bar. In accord-ance with this we have already begun the process to become a member of the Direct Selling Association in the UK, and as a company we will aim to work with and join the DSA wherever pos-sible in countries in which we operate, and make every attempt to establish the DSA where practicable in countries where it does not already operate.

“We have already begun the process to become a member of the Direct Selling Association in

the UK”

“LEO associates benefit by gaining access to the option to qualifying for start-up capital funding for their own business”

LEO provides a range of products with

which associates can network.

Generous bonuses are offered on all

your own product sales; on sales of

associates you have introduced; and on

on the wider network built by them;

and even, when qualified, on sales

within your country, region and glob-ally.

Any LEO customer may choose to

enjoy the benefits of becoming a LEO

associate and thus to put what they

have learned into practice selling LEO

products and building a sales network.

11 12

“True success causes no harm” }}

Organisational Structure

Multinational in scope from day one, the Global head office is in the UK, supporting regional management hubs around the world with the first one in Dubai already operational, and sup-porting South East Asia, the Middle East and Africa. Subsequent country offices are planned for China, India, Egypt and Nigeria, to be established before the hard-launch of the company 20/12/2012.

LEO develops relationships with third party suppliers to deliver products.

These relationships can take the form of:

• Original content providers – for example authors and producers of content, with whom we have an agreement to promote their products.

• Individuals who have intellectual content, and acting as a publisher, creates products marketed on our platforms

• Related physical products suppli-ers who manufacture products that facilitate delivery of our training products. Examples would be tablets, smart-phones, computers, or USB memory cards

LEO Partners

• External service providers such as providers of payment infrastruc-ture, web hosting, IT services, SEO, compliance consultants

• Trade organisations e.g. the Direct Selling Association (DSA) with whom LEO is currently in the membership application process in the UK

13 14

“LEO is not just a business. It’s a community of like

minded people worldwide.”

Summary

LEO offers individuals the opportunity to be part of a new

paradigm in both direct selling and education. Our business should not be thought of simply as eLearning – just as the computer and the internet have revolutionised every aspect of our lives, make no mistake, they will transform

the way in which we learn. The only surprise is possibly that it hasn’t happened

sooner, and this is down to a few key factors.

Firstly, the learning needs to be in a bandwidth-sensitive architecture where it is easy to find, easy to pick up, leave off, and come back to. We have a world-class solution for this, which has taken years to develop, with millions of

pounds invested.

Secondly, there must be a community, a network, and feedback. Just learning online is too isolating which makes eLearning and relationship marketing a per-fect synergy with a natural community and feedback element.

Thirdly, an efficient virtual distribution network is needed to promote the eL-earning products and opportunities across the world. If relationship marketing did not exist before LEO, then you’d have to create it!

In summary, this is the business that relationship marketers and aspiring en-trepreneurs have been waiting for. It is a legacy business, where participants can not only achieve massive success for themselves, but in doing so, they can be truly proud of what their business achieves and the benefit of their product sales to customers. Hence our motto:

“LIVE TO THE POWER OF YOU”

15 16

LEO Missionand

Vision

Through delivering knowledge and means to facilitate entrepreneurship, we inspire people to live their dream.

Through offering products to anyone anywhere, that connect the student to world-class mentors and programmes, we will build a business that knows no boundaries.

Through the businesses, small and large, created by our members, we will also unleash a tsunami of added-value benevolent entrepreneurship in every business sector, in every country.

We will become one of the most re-spected organisations in the world.

LEO Core Presuppositions

We hold it to be true that:

1) Our members are the heart of

our business

2) There is greatness inside everyone

3) Diversity is empowering

4) True success causes no harm

5) Fast is better than slow

“Our members are the heart of our business” }

}

“Our mission is service to mankind by unleashing human potential”

LEARNING ENTERPRISES ORGANISATION LIMITED 62 Stakes Road, Purbrook, Hampshire, PO7 5NT United Kingdom.

Company registration number 07978520Web : www.welcometoleo.com | E-mail : info@welcometoleo.com

“Live to the power of you”