15
Experience the Future of Real Estate Today Lender-Agent Collaborative Developing Customer Relationships Together

Lender-Agent Collaborative

  • Upload
    tara

  • View
    43

  • Download
    1

Embed Size (px)

DESCRIPTION

Lender-Agent Collaborative. Developing Customer Relationships Together. Integrated Marketing System. Develop Relationships… Generate Referrals… Close Transactions. Attracts Real Estate Agent Partners Generates Home Buyer Leads Builds a Pipeline of Future Business - PowerPoint PPT Presentation

Citation preview

Page 1: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Lender-Agent Collaborative

Developing Customer Relationships Together

Page 2: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Integrated Marketing System

• Attracts Real Estate Agent Partners• Generates Home Buyer Leads• Builds a Pipeline of Future Business• Reduces Marketing Expenses• Develops Your Social Media Marketing Strategy

Develop Relationships…Generate Referrals… Close Transactions

Page 3: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Develop Real Estate Partnerships

• Lenders Develop Real Estate Agent Relationships

– Provide marketing system options to agents– Together, cultivate consumer relationships – Generate business opportunities– Transact business

• Lead Generation– Property listing service for consumers– Leads controlled by lender– Qualified leads distributed to agents

Page 4: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Short List Theory

• Consumers seek information on-line without commitment

• They develop a “short list” of options• Choose their preferences and initiate

interaction• Respond, interact and obtain permission to

remain on their “short list”

Page 5: Lender-Agent Collaborative

Experience the Future of Real Estate Today

System

• Collaboration tools for lenders and agents• Enhanced WordPress blog site• Real Bird Pro – property search, listing sites• Social media marketing strategy• Technology and business development

training

Page 6: Lender-Agent Collaborative

Experience the Future of Real Estate Today

WordPress Blog Site

• Powerful website, easy to edit and manage• Blogging platform• Video and social media integration• Auto-blogging• SEO enhanced• Business directory• Auto email follow-up

Page 7: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Real Bird Pro

• Property search of Google base listings– MLS feeds and FSBO listings

• Map based searches• Single property websites• Property listing syndication• Craig’s list ad integration

Page 8: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Social Media Marketing Strategy

• Social Media Tools – Interactive website and blog – Markets the value proposition

• Visibility – High search engine positioning– Lower cost

• Social Authority– Establish local expertise as lenders and real estate

agents

Page 9: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Value of Social Media

Recent Survey of Companies Utilizing Social Media

Page 10: Lender-Agent Collaborative

Experience the Future of Real Estate Today

WordPress Blog Site

• WordPress website with blogging• SEO (search engine optimized) – Google index• Property search of real estate listings• Listing and services promotion• Content ideas and training for blog entries• Consumer initiates interactions, follow-up

get on the short list

Page 11: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Blogging to Generate Leads

• Consumers research information online• Key phrase search indexes relevant articles• Your articles appear in the results• You develop social authority – local expert• Creates trust with the consumer• Generates a registration for services and info

Page 12: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Training and Support

• E-Manual and workbook• Video training library • Weekly marketing webinars

– Blog ideas and concepts– Lead cultivation and conversion techniques

• Online support

Page 13: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Benefits

Mortgage Loan Officer• Real estate agent business

relationships and referrals• Home buyer leads• Sales pipeline of future

business• Personal promotion and

branding• Reduce marketing expenses• Training and online support

Real Estate Agent• Consumer interaction• Lead generation• Pre-approved buyers from

lender• Listing marketing• Reduce marketing expenses• Personal promotion• Training and online support

Page 14: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Pricing

• Lender Site - [email protected]– $89/month, $49 set-up fee– Multiple agent partners

• Town Site – based on gross sales (2009) [email protected]

– $29/month up to 25 million– $49/month up to 50 million– $79/month up to 100 million– $99/month up to 150 million– 129/month up to 250 million– Quote over $250 million

Page 15: Lender-Agent Collaborative

Experience the Future of Real Estate Today

Lender Master SiteMaster Linking from Main Site to Town Sites