SOCIAL MEDIA POLICIES

Legal and Ethical Implications

What is a social media policy?

A policy About Social Media

Do I need one?

Do you trust your employees? Does your employer trust you?

2 types: Personal and Corperate

Personal: Individuals should use one to CYA, and keep

online personals separate Corporate:

Some companies think they need them I am not a lawyer, talk with yours (Many don’t )

Personal Social Media “Policy”

“All opinions that I express online are mine. If they are on a personal account, they belong to me, not my current, former, or future employer. If there is an issue with any of them, please address all concerns to me. This includes, but is not limited to, my personal twitter account, my posterous, facebook, flickr, qik, vimeo, youtube, and this website. The exceptions to this are for the accounts that I manage with express permission for my employer or clients. These currently include, but are not limited to and can change without notice, the online presence of Easton for Schools, Cool (intl), codename LINGO, and Hamline Student Business Group. Those opinions are still my own, and do not necessarily reflect the opinions of my current employer, and should be taken at face value. Please address any concerns to me via either my contact form, or any of the methods described on the contact page of this website.”

Mitchellhislop.com/blanket-disclaimer

What is that?

Separates my personal and professional obligations, opinions

Puts the blame on me Lets people know when I am being official

i.e. who is at fault

Corperate SM

If you think you need one legally, talk to your attorney

No SM “expert” should give legal advice on this

If you choose…

Please, let employees think for themselves

This is a time to be reactive, rather than proactive

If you don’t trust them, should they be your employees???

Do’s

Be Organic Realize they are going to do it, do not try

to stop it Risk bad press NFL AP

Don’ts

Don’t write your policy with you bottom line the only thing-many intangible gains

Don’t treat your employees like they are idiots

Don’t extend work too far AP

Lets ChatAm I right? Wrong? Full of shit?