7/23/2019 Lecture 1- Image Management

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You’ve gotta talk!

 No filter on your mouth

Listen to others, even

 if you think they sound crazy Agenda is advisory only – feel free to break in

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What is an image

Who defines it

What makes it ositive

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DEFINITION OF IMAGE

 "eutation  #thers’ ercetions  $ental icture  %hysical icture as &ell  'he trucks in the field – &hat customers see  'rust – imortant in a ositive image  %ercetion  (onnotation  (ustomer)defined  #rganizationally defined – self)erceived  *istory – re+udices based on ast eerience affects image

 %hysical aearance – the &ay you resent hysically affects image  (an resent image ositively  %ersuasive  -elective information resentation  .$A/0 .- W*A' Y#1 2#, 31' AL-# *#W Y#1 %"0-0N' W*A'

Y#1 2#

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.mage is ho& &orld sees you 4others ercetion of you5

 .t obviously matters &hen eole don’t actually kno& you as a erson6 4 first

imression5

3efore &e start the 7imrovement, enhancement or develoment’, you needto sto and think hard about

&hat you &ould like your image to be6

You need to understand the imortance of image to you and your career 

'herefore you can create or ad+ust the image you &ant to the best advantage

in both you ersonal and business life6

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As a communication tool

 – .t sends out messages about you

 – .f the 8."-' .$%"0--.#N isn’t right, you don’t get the chance to make a second

 – 0mathy eedites business relationshi

 – You are the cororate image – that is a osition of resonsibility in itself 

As means to achievement

 – A %#-.'.90 %"0-0N' &ill be treated ositively6 :halo effect; or 7*orns effect; – &e

may assume that someone &ho comlains a lot is also boring, unsociable and &eak6

 – Aearing :successful’ means, that PEOPLE BUY YOU. You must be good at &hat

you

do6 #thers therefore &ant you6

 – Attractive eole generally get the best out of eole and situation

 – (limbing the ladder faster 

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YOUR APPEARANCE

2ressing

8it, co)ordinate, accessories aroriately

 (omfortable, feel good

/ood grooming

 Nail, hands, hair, skin 4make)u5, smell, glasses<lenses and teeth

 YOUR PRESENTATION

9oice 4itch, seed, intonation, timing and content5

8ace and 3ody language

$anners 0ti=uette

3ehaviour 

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(an you icture the image of successful erson

2ecide &hich ad+ectives describe your image6 'heyshould aly to you too

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