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Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform, entertain, promote or sell products and/or services , based on a specific brief (e.g. b client discussion, reviewing a wriAen brief, or specia9on • understand target audience requirements for a mul9page website • produce a work plan for the crea9on of a mul9page website, to include: – tasks – Ac9vi9es – workflow – Timescales – Resources – Milestones – con9ngencies • create a site map with naviga9on links • produce a visualisa9on diagram for a web page iden9fying the house style • iden9fy the assets needed to create a mul9page website (e.g. backgrounds, banners, buAons, shapes, text, fonts • iden9fy the resources needed to create and publish a mul9page website (e.g. internet access, web server, domain name, computer s stem and soJware • prepare assets for use in web pages • create and maintain a test plan to test a mul9page website during produc9on. Learners must be taught: • how legisla9on (e.g. copyright, trademarks, intellectual property use, permissions and implica9ons of use applies to assets used in mul9page websites (e.g. images, graphics, corporate logos, music and video clips , whether sourced or created.

Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

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Page 1: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

LearningOutcome2•  Learnersmustbetaughthowto:

•  interpretclientrequirementsforamul9pagewebsite(e.g.toinform,entertain,promoteorsellproductsand/orservices,basedonaspecificbrief(e.g.bclientdiscussion,reviewingawriAenbrief,orspecia9on

•  understandtargetaudiencerequirementsforamul9pagewebsite•  produceaworkplanforthecrea9onofamul9pagewebsite,toinclude:–  tasks–  Ac9vi9es–  workflow–  Timescales–  Resources–  Milestones–  con9ngencies

•  createasitemapwithnaviga9onlinks•  produceavisualisa9ondiagramforawebpageiden9fyingthehousestyle•  iden9fytheassetsneededtocreateamul9pagewebsite(e.g.backgrounds,banners,buAons,shapes,

text,fonts•  iden9fytheresourcesneededtocreateandpublishamul9pagewebsite(e.g.internetaccess,web

server,domainname,computersstemandsoJware•  prepareassetsforuseinwebpages•  createandmaintainatestplantotestamul9pagewebsiteduringproduc9on.Learnersmustbetaught:•  howlegisla9on(e.g.copyright,trademarks,intellectualpropertyuse,permissionsandimplica9onsof

useappliestoassetsusedinmul9pagewebsites(e.g.images,graphics,corporatelogos,musicandvideoclips,whethersourcedorcreated.

Page 2: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

Lesson1LO2:Beabletoplanamul9page

websitetoclientbriefYourclientandthetargetaudienceYouneedto:•  interprettheclient’srequirementsforthemul9pagewebsite

•  iden9fythecharacteris9csandrequirementsofthetargetaudience.

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 3: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

10min-Interprettheclient’srequirementsforthemul9page

website

Yourclientisthe whoisrunningacampaigntoencourage tospendmore9meintheirlocalareavisi9ngaArac9ons.Theyhaveaskedyoutodevelopamul9pagewebsitewhichwillhelpthemdothisbypromo9ngaArac9onsandfacili9esinthelocalarea.Thetouristinforma9onboardhasaskedforawebsitewhichcontainsaminimumoffivepagestohelpthemtopromotethelocalarea.Thewebsitemustcontainanappropriatenaviga9onsystemandaconsistentlookacrossallpages.Itshouldalsocontainarangeofimages,appropriatetextandanyothermul9mediaassets.

Client:LocalTouristInforma9onBoard

Writeaninterpreta9onofwhatyouneedtoproduceforthiswebsite

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 4: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

10min-iden9fythecharacteris9csandrequirementsofthetarget

audience.

Yourclientisthe whoisrunningacampaigntoencourage tospendmore9meintheirlocalareavisi9ngaArac9ons.Theyhaveaskedyoutodevelopamul9pagewebsitewhichwillhelpthemdothisbypromo9ngaArac9onsandfacili9esinthelocalarea.Thetouristinforma9onboardhasaskedforawebsitewhichcontainsaminimumoffivepagestohelpthemtopromotethelocalarea.Thewebsitemustcontainanappropriatenaviga9onsystemandaconsistentlookacrossallpages.Itshouldalsocontainarangeofimages,appropriatetextandanyothermul9mediaassets.

TargetAudience:Teenagers13-19

Writealistandgiveexactdetailsofyourtargetaudiencesrequirements:

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 5: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

Dis9nc9onlevelexample

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 6: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

WorkPlanmustcontainProduceaworkplanforthecrea9onofamul9pagewebsite,toinclude:– Tasks– Ac9vi9es– Workflow–  Timescales–  Resources– Milestones–  Con9ngencies–Whatif–whatcouldgowrongandhowcanyousolveit?

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 7: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

10min-WorkPlan•  Tasks•  Ac9vi9es•  Workflow•  Timescales•  Resources•  Milestones•  Con9ngencies

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 8: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

10min-SitemapwithNaviga9onalLinks

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 9: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

10min-Visualisa9ondiagram

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 10: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

10minAssetsandResources

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 11: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

10minCreateaTestPlan

LO2:Beabletoplanamul9pagewebsitetoclientbrief

Page 12: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

20min-Legisla9oninrela9ontocrea9ngassets

LO2:Beabletoplanamul9pagewebsitetoclientbrief

•  Startbyexplainingwhatlegisla1onwillbeimportantwhenmakingassetsforyourwebsite.

•  Oneparagraphabout– copyright–howdoesitaffectassetcrea9on.Includedetailsabouthowtosearchforcopyrightfreeimages.

•  Onep/gImplica9onofuseofintellectualproper1esandconsentforusingothersinphotographs.

•  Onep/gTrademarksprotectbrands,cau9onoverusingresistedtrademarksonyourwebsite.Importanceofcrea9nggraphicassetsfromscratchtoavoidbreachingtrademarklaws.

Page 13: Learning Outcome 2 - WordPress.com · 2017-10-12 · Learning Outcome 2 • Learners must be taught how to: • interpret client requirements for a mul9page website (e.g. to inform,

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