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Chapter 11 Intrabusiness, E-Government and More (modified for class 22.02.02 by Judith Molka-Danielsen). Learning Objectives. (B2E) business to employee Corporate Portals and the intranets E-government to citizens (B2C) and business (G2B) Describe e-government initiatives - PowerPoint PPT Presentation
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Prentice Hall, 2002 1
Chapter 11
Intrabusiness,E-Government and More
(modified for class 22.02.02 by Judith Molka-Danielsen)
Prentice Hall, 2002 2
Learning Objectives
(B2E) business to employeeCorporate Portals and the intranetsE-government to citizens (B2C) and business (G2B)Describe e-government initiativespeer-to-peer technology in B2E, B2B, and C2C
Prentice Hall, 2002 3
Portals
portals - web sites serving as initial points of entry or as concentration points for many services. Portal means "doorway or entrance".
Prentice Hall, 2002 4
Intrabusiness Communications
B2E communication can be between the business and individual employees
To provide added services to the employeeTo help the business function better
Intrabusiness EC can be between the business and business units or departments…sometimes portals are used.
Prentice Hall, 2002 5
Book Case Reasons: Portal Speeds Product Research and Development
B2E Portals provide1. Fast and easy access to information
required to support the design activities and R&D
2. Collaboration tools and database for locating company experts (Intranets, DataWarehousing)
3. FeaturesStrong securityEasy integration with legacy systemsBuilt-in intelligent agentsFast seraph enginePowerful knowledge management capabilities
Prentice Hall, 2002 6
(B2E) – private services
Business to its employees (B2E)Employees electronically order supplies and material needed for workCorporate stores that sell company’s products to employees at a discountBusinesses disseminate information on the intranetEmployees can buy discounted insurance, travel packages, etc., on corporate intranetEmployees can manage fringe benefits take classes and more
Prentice Hall, 2002 7
Intrabusiness – business services
Between and among units within the business
Large corporations consist of independent units that “sell” or “buy” materials, products, and services from each otherThis type of transaction can easily be accomplished over the intranetNetwork constructed to link dealerships owned by the corporation
Support communicationCollaborationExecution of transactions
Prentice Hall, 2002 8
Intrabusiness (E2E) for the business
Between and among corporate employees (group communications)
Large organizations have classified ads on the intranet where employees can buy and sell products and services from each otherEspecially popular in universitiesInterconnect their intranets to increase exposureEmployees collaborate and communicate using EC technologies
Prentice Hall, 2002 9
Intrabusiness Infrastructure
Intranet—network architecture designed to serve internal informational needs of a company using Web protocols and toolsProvides:
Internet capabilities internal to the businessProtected firewall access between Internet and business internal system Search enginesTools for communication and collaboration
Prentice Hall, 2002 10
Collaborative Commerce Tools-create communities of users
Discussion groups by topic (email lists)Message boards (Q&A pages)Chat rooms or instant messagingExperts available at web sitesMembership services for industry network members (web page hosting, email address hosting, portals sites with member centric views)Other tools (shared CAD, video conferencing)
Prentice Hall, 2002 11
Figure 11-2Architecture of an Intranet
Prentice Hall, 2002 12
Intrabusiness Applications
IT supports business processes and can be a substitute for travel. (Intranet is the infrastructure.)
Empowerment of the employee (knowledge access)Virtual organizations (distributed workers)Software distribution (distributed tools)Document management Project managementTraining (education, seminars, conferences) Enhanced transaction processingPaperless information deliveryImproved administrative processes
Prentice Hall, 2002 13
Enterprise (Corporate) Portals
Types of portalsPublishing portalsCommercial portals
Types of portalsPersonal portalsCorporate portals
All true, but before we go into the books perspective on Portals…
Here is another
Prentice Hall, 2002 14
What is a Portal?
A web page that pulls information together (Yahoo), Creates simple, up to date, interest based access to informationPrimary purpose: pull together information, not generate it.
Prentice Hall, 2002 15
What is the information management problem?
Too much information on the web (infoglut)Too messy, too complex to navigateCorporations want people to stick around longer (to easy to go to another site)Executives have no control over what people see
Prentice Hall, 2002 16
How do portals help?
Filter information – see only what I care aboutUses the Document model - magazinesStickiness – access to contentControl – centrally published by the business
Prentice Hall, 2002 17
Why were portals created?
Reaction to browsingBrowsing is a distraction, slowPortals stop browsing
Prentice Hall, 2002 18
Categories of Portals
Public Web Sites (Yahoo) – keep users around to read ads, read about productsCorporate portals – filter and control what the community of users sees, stop browsing, require low user supportIndividual portals – pages you go to out of interest, access to relevant content, personal, (Stocks, OL results, travel info).
Prentice Hall, 2002 19
Corporate portals benefits
They support knowledge managementUp to date infoSimple to use (low user support, little training)Browser client interface, known, no extra software to maintainEasy to see what info is relevantKeep workers from browsing, because they find what they need
Prentice Hall, 2002 20
Common characteristics of all portals
Simple to useUse the document modelPush information to the userLet the user subscribe to the technology (they must be able to personalize it, or they will not use it. It must be enjoyable.)
Prentice Hall, 2002 21
Books versus Portals
BooksHierarchical structure – organize infoAuthor guidedPortableSolitary activity
PortalHyperlink structure – need tools to navigateSelf guided – search abilitySometimes portable – need e-book?Social – networks are social
Portals may become the way to navigate e-books
Prentice Hall, 2002 22
Portal versus Desktop
DesktopAccess everything (messy, not org. Controlled)Arrange any way (org. Must fix it)Copy-paste-run any applicationWork with the computer (access file system)
PortalsFilteredMinimal arrangement abilityRead only applicationsReal only access to file system
User resistance to being locked out of desktop. Must work together, and allow user authoring.
Prentice Hall, 2002 23
Portal Lessons learned
1. Simple Access to complex info2. Scalibility – broad range of info, many
sources, legacy systems3. Use document process model (magazine)4. Send only info that the community cares
about5. Support group activities within an
organization6. Design it so that your suppliers and
customers can become members of your portal
7. Provide navigatable access to good content, and make it fun and interesting.
Prentice Hall, 2002 24
Figure 11-3Types of Portals
Prentice Hall, 2002 25
Figure 11-4Corporate Portal as a Gateway to Information
Source: Tibco.com
Prentice Hall, 2002 26
Enterprise (Corporate) Portals (cont.)
Knowledge bases and learning toolsBusiness process supportCustomer facing sales, marketing, servicesCollaboration and project support
Access to data from disparate corporate systemsPersonalized pages for usersEffective search and indexing toolsInternal company information
Portal applications
Prentice Hall, 2002 27
Figure 11-5Corporate Portal Framework
Source: Compiled by N. Bolloju, City University of Hong Kong, from Aneja et al. (2000) and from Kounadis (2000)
Prentice Hall, 2002 28
Example of Intranet and a Portal: Cadence Design Systems
Business challengeSupport customer’s entire product development cycle (from sales to delivery)Organization must interact (coordinate, communicate) with customers
Corporate portal—Web-based single point of information supporting sales process
OnTrack uses home page with links to other pagesOne tool provides all information and data neededAll creators of information must add it on OnTrack. They can add a message to the daily newsletter, modify a step in sales process, or update a customer presentation
Prentice Hall, 2002 29
Cadence Design Systems (cont.)
Lessons learnedDifficult task to balance cost of training against returnKey to success—unifying technology with processDesign structure to satisfy 80% instead of 100% of processOutsourced creation of applicationShortened training time for new sales reps
Prentice Hall, 2002 30
E-Government: An Overview
E-government uses IT and EC to provide:
Convenient access to government information and servicesDelivery of public servicesEfficient and effective method of conducting business transactions
Digital online access to informationOnline transaction services for citizens
Prentice Hall, 2002 31
Major Categories of Applications of E-Government
Government-to-citizensInvolves dozens of different initiatives enabling citizens to interact with the government from their homesCitizens can:
Find all the information they need on the WebAsk questions and receive answersPay tax and billsReceive payments and documents
Prentice Hall, 2002 32
Major Categories of Applicationsof E-Government (cont.)
GovernmentsDisseminate informationConduct trainingHelp find employment
Electronic benefits transfer (EBT) is an example of G2C applications
System relies on a single smart card that accesses cash and food benefitsRecipients either get electronic transfers to bank account or download to smart cardReduces fraud
Prentice Hall, 2002 33
Major Categories of Applicationsof E-Government (cont.)
Government-to-business and business–to-government
E-procurementLarge amounts of MROs and materials direct from many suppliersUses basically a reverse auction system
E-auctionsAuction surpluses from vehicles to real estateMay use 3rd-party site
Prentice Hall, 2002 34
Major Categories of Applicationsof E-Government (cont.)
Government-to-governmentIntelink—sharing information between intelligence agenciesBuyers.gov—general services administrationFederal case registry—health and human servicesProcurement marketing and access network—small business administration
Government-to-employees—e-services for employees
Prentice Hall, 2002 35
Implementing E-Government
Stage 1: information publishing/dissemination
Individual government departments set up their own Web sites that provide:
Information about themRange of services availableContacts for further assistance
Prentice Hall, 2002 36
Implementing E-Government (cont.)
Stage 2: official two-way transactionsUsing legally valid digital signatures and secure Web sites, customers:
Submit personal informationConduct monetary transactions
Customers must be convinced that:System keeps their information privateSystem is free of piracy
Prentice Hall, 2002 37
Implementing E-Government (cont.)
Stage 3: multipurpose portalsCustomer-centric governments enhance service deliveryCustomer needs can cut across department boundaries, portal allows customers to use single point-of-entry to:
Send and receive informationProcess monetary transactions across multiple departments
Prentice Hall, 2002 38
Implementing E-Government (cont.)
Stage 4: portal personalizationCustomers can access a variety of services at a single Web site
Customers can customize portals with their desired featuresRequires sophisticated Web programming allowing interfacesAdded benefit is that governments get a more accurate read on customer preference
Electronic servicesNon-electronic services
Prentice Hall, 2002 39
Implementing E-Government (cont.)
Stage 5: clustering of common servicesAll real transformation of government structure takes shape hereCustomers see a unified package instead of once-disparate servicesDistinction between departments begins to blurRecognize groups of transactions instead of groups of agencies
Prentice Hall, 2002 40
Implementing E-Government (cont.)
Stage 6: full integration and enterprise transformation (see next slide)
Digital encyclopedia is now:Full-service centerPersonalized to each customer’s needs and preferences
Old walls defining services are torn downTechnology integrated across new government structure bridging gap between front and back offices
Prentice Hall, 2002 41
Figure 11-6The Stages of E-Government
Source: Deloitte Research (see Wong, 2001).
Prentice Hall, 2002 42
Implementing E-Government (cont.)
Transformation—change is very slowImplementing G2B
Build customer trust by increasing:PrivacySecurityConfidentiality
Plan technology for growth and customer friendlinessManage access channels to optimize valueWeigh insourcing vs. outsourcingInclude strong change management program
Prentice Hall, 2002 43
Implementing E-Government (cont.)
Security issues—concerns include:Data about citizens stays securePrivacy of individuals is maintained
Developing portals (these portal vendors also support government portals)
Tibco.com—Portal BuilderCa.com—Jasmine ii PortalPlumtree.com
Non-Internet e-government
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Hvordan fungerer Ebøker?
Gruppe 13
Jan Morten Støve, Svein Arild Eikemo, Ingrid Henjum, Hans Jacob Sausjord
45
Hva er Ebøker?
• Definisjon
• Fysisk innretning
• Innhold
46
47
Distribusjonsveier
• Via fjernbart media/fysisk løsning
• Via PC tilkoblet Internett
• Direkte til leseinnretning via fastelefoninett
• Trådløs til leseinnretningen
48
Eksempel på verdikjeder for fysiske bøker
Forfatter KundeAgent Forlag Bokhandel
49
Eksempel på verdikjeder for Ebøker
Forfatter KundeNettportal
50
Infrastruktur
• Teknologikrav
• Allianser og Modeller
51
Policy og Rettigheter
• Kopiering
• Kryptering
• ”Cracking”
52
Konklusjon
• Vil Ebøker ta av?
53
Wells Fargo bank
Lo205 prosjekt av
Heidi Kjersem
Eldar Lillevik
Erna Senkina
Ståle Isaksen
54
Oppgave
• Se på Wells Fargo’s B2B og internasjonale e løsninger.
• Cyber banking!!
55
Fakta om Wells Fargo
• STOR international bank og forsikrings tilbyder
• 120 000 ansatte• 300 milliarder.(2002)• Norges BNP
• Etablert 1852 gullrush• Første nettbank -1995• Estimert 20mill e-
bank kunder i år
56
57
• En haug med banker og minibanker i USA
• Samarbeidsfirma med 6000kontor i 80 land
• Hk i san fransisco –homsenes stor by
• Men alle wells fargo kontor har stor selvstendighet
• Ranking 5th i assets • Mål er å kunne løse
alle finansielle oppgaver for private, og firma.
• Fortune magazine ranked WF the best and safest bank i us.
58
Vi deler i 3 segmenter
• Privat marked (internasjonalt)
• Liten B2B
• Stor B2B
59
Privatmarkedet
• Brukervennlighet• Online valuta handel• Geografi er irrelevant• Sanntids kurs
oppdatering• Forenkler
sammenligning av priser
• Lavere kostnader
• Amerikanske statsborgere i utlandet
• Utlendinger er også velkomne
• Norge innfører også nå internasjonale kontonummer. Eks:
NO49 7001 0534 567 (iban)
60
Eksempel fra privatmarkedet…
61
Judith bor i Molde, men vil opprette en US-bank-konto, for å lure unna litt kapital til
nytt svømmebasseng på hytta……
62
…. Så hun hopper på første fly fra Årø, som tilfeldigvis går rett til San Francisco…
63
Hi! I would like To open an account
Please!
Slik ble det gjort før….
64
Nå er det mye enklere!
65
Fordeler privat
• Billigere (lavere gebyr)
• Betaling, kontoutskrift, balanse oversikt, lett tilgjengelig
• Åpen 24timer i døgnet globalt!
• Automatisk betaling (avtalegiro)
• Ekstra tjenester (eks. aksjetips, sparetips, låneberegning og konsulentstøtte)
• Tidsbesparende• Være sin egen
banksjef!!!!!!!!! Konge!
66
Liten B2B
• E-løsninger-styringsverktøy for lønn, likviditet, kreditt, skatt, sikkerhet, konsulent tjenester
• Kan ta over alle områder bl.a. økonomi for bedriften
• Det kan føles sikrere at en stor bedrift styrer økonomi og tilfører kompetanse
• Siden dette er elektronisk, klarer bedriften selv å ha oversikten
67
STOR B2B
• Wells Fargo blir med som konsulenter, og kreditorer
• Kommunikasjon med internasjonale konsern gjennom eksempelvis å få tilgang til deres intranet.
• Wells har stor kompetanse i skatte, aksje og valuta spørsmål, og bedrifter outsourcer slike oppgaver til dem.
• Med samarbeidspartnere lokalt samt den økende elektroniske datamengde, kan avgjørelser om kreditt etc. gjøres fra USA til f.eks et firma i Norge
68
Forts. STOR B2B
• Tilbyr utenlandske banker- amerikanske bank tjenester
• Formidler støtter eiendom, bedriftsutvidelse, nyetableringer
69
Generelle Ulemper
• Personlig forhold• Vanskeligere å selge
på kunden ekstra (impuls salg)
• Førsteinntrykk• Fordommer
(sikkerhet)
• Fysisk adresse å henvende seg til
• Må ha Internett! • Mulighet for
overvåking• Bankens troverdighet-
stabilitet.
70
Sammenligning med DNB
• 50 000 bedrifter har dnb som hovedlevrandør mtp økonomiske forhold som forsikring, lønn, kreditt etc.
• Jobber også mot å levere full økonomisk pakke til bedrifter og personer
71
Konklusjon
• Wells Fargo har med e-løsninger etablert seg blant de største aktørene på markedet
• En kombinasjon av profesjonelle aktører lokalt og globalt gjør at de kan ivaretas kundenes interesser i alle segmenter
72
Mer Konklusjon
• E-handel gjør den globale økonomi mindre, og sikrer større effektivitet og lønnsomhet for aktører som vinner.
• Wells vinner fordi de er på nett.
Takk for oss!
Prentice Hall, 2002 73
Customer-to-Customer Applications
Customer-to-customer e-commerce
Classified adsPersonal servicesC2C buyer exchangesConsumer exchanges
Prentice Hall, 2002 74
Peer-to-Peer Networks
Each workstation (PC) has similar capabilitiesBenefit of P2P expands the universe of information accessible
Characteristics of P2P systemsUser interface load outside Web browserUser computers act as clients and serversOverall system is easy to useSystem provides connection with other usesSupports “cross-networking” protocols
Prentice Hall, 2002 75
Peer-to-Peer Applications
P2P applications in C2CNapster—the file-sharing utilityOther providers
Gnutella dispenses with central databaseFor games try Heat.net
ICQ (the instant messenger-type chat room) can be considered a hybrid P2P technology
Prentice Hall, 2002 76
Customer-to-Customer and Peer-to-Peer Applications
Commercial applications in businessC2C—users sell digital goods directly from their computers rather than go through centralized serversComputer resources and data file sharing—in modern office setting disk drives and printers are sharedIntranet business applications—P2P facilitates internal collaboration
Prentice Hall, 2002 77
Customer-to-Customer and Peer-to-Peer Applications (cont.)
Business-to businessPeople can share information but are not required to send it to an unknown serverCompanies use P2P architecture as a base for speeding up business transactionsCompanies can deliver rich, extensible, balanced, two-way collaborative interactions that are:
DynamicIn real-timeCollaborativeCost-effectiveClient-focused
Prentice Hall, 2002 78
Customer-to-Customer and Peer-to-Peer Applications (cont.)
Business-to-consumer—combining P2P with collaborative filtering for product searches
Step 1: user enters search keywordStep 2: keyword is sent to 100 peers, which search local indices of Web pagesStep 3: those computers also relay query to 100 of their peers until 1,000,000 computers are queriedStep 4: resulting URLs are returned to the user, weighted in favor of most recently visited pages and peers with similar interests
Prentice Hall, 2002 79
Managerial Issues
Intranet content managementDesigning corporate portalsSelling the intranetAccessing the intranet from the outsideConnectivityFinding intranet applicationsYour organization and e-governmentP2P applications