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COMPANY PROFILELEAP Design Associates
© 2010. LEAP Design Associates | www.leapdesign.biz
ABOUT USAt LEAP we consider that establishing brands, producing publications and creating online presence are just the beginning of your journey with us.
It’s not just a contract, it’s a relationship.We understand the values of building a long term relationship with you. While we can work on standalone projects, we have discovered the mutual benefits to both sides on maintaining sustained long term arrangements. In particular the quality of brand control we can maintain based on the experiencing of the past projects.
Our valuesWe value transparency, openness, efficiency, productivity and of course above all creativity when working on projects.
When technology solutions are required we use open source tools where ever possible, this means you have the freedom to utilise other technology vendors if required.We like to think green and encourage our clients to embrace green solutions as well.
We care about our environment and its surrounding, this means we recommend the use of environmental friendly paper, soy-based ink printing and many other green solutions.
LEAP is a creative design studio based in Jakarta and Hong Kong. We
specialise in branding, graphic design, custom publishing and online
marketing solutions for small and medium sized companies.
© 2010. LEAP Design Associates | www.leapdesign.biz
Our core services consist of three main areas in branding, print, custom
publishing and online presence. We believe the integration between these areas help our clients to achieve their
business goals.
WHAT WE DO
BRANDING & PRINT• Branding & corporate identity• Brand activation• Graphic design• Sales & marketing collateral
• Corporate & business communication
• Print & web advertising• Information design• Packaging design
• Character design
CUSTOM PUBLISHING• Full editorial services• Publication planning & concept• Publication design & layout• Print & online publication
• Production & distribution• Photography & illustration
ONLINE PRESENCE• Website design• Website development• Website maintenance• Search Engine Marketing
• CMS-based website• Flash-based website• eCommerce website• Email marketing• Mobile website
• iPhone & iPad apps• Facebook apps
© 2010. LEAP Design Associates | www.leapdesign.biz
OUR CLIENTSWe are lucky enough to be able to work with clients from various industries. We strive to maintain long and lasting relationship with them and yes - some of them stick around with us until now.
• Adventist Health
• AES International
• Apus Investments
• Armytage AAM
• Asiapac Capital
• Australian Wine Centre
• Belhams
• BogaFine Wine
• BritCham Indonesia
• CarveOut HM Limited
• Chater Consulting Ltd.
• Compliance Solutions (HK) Ltd.
• Cricket Indonesia
• DB Capital Partners
• Eka Hospital
• Hong Kong Trustees Association
• Intertrust Private
• Jakarta Cricket Association
• Luen Tai Group
• Mondial Dubai LLC.
• Oldham, Li & Nie Lawyers
• Parentology Course
• PF Interaction
• Pink Tank Events
• PPi
• PrimaFit
• Quadros International
• Republic Partners
• Sunseeker Australia
• Super Smart Strategies
• The Hong Kong Trust Company
• ToyBox International
• TTG Wealth Management
• Welkin
We work with clients from financial services, law firm, lifestyle, retail,
health, sports and other professional sectors.
OUR WORKSBRANDING / PRINT DESIGN / CUSTOM PUBLISHING / ONLINE PRESENCE
Adventist HospitalMarketing Collateral
Adventist Hospital is a non-profit hospital providing high quality healthcare to the local and expatriate community in Hong Kong. Its marketing collaterals
needed a face lift to better reflect the hospital’s evolvement into a modern healthcare provider.
LEAP delivered a set of marketing collateral - posters, brochures, leaflets and invitation cards – that truly reflect the hospital’s identity: clean, modern,
moving in tandem with the advancements in society.
HIGH QUALITY COLLATERALS REFLECTING THE HIGH QUALITY
HEALTHCARE AT ADVENTIST
PrimaFitMarketing Collateral
to support the re-branding campaign of Prima Fit, Indonesia’s leading fitness equipment supplier, LEAP re-designed the company logo, stationary and other marketing materials. For the logo, we used typography to convey the leading position of the company as well as emphasized the industry it is in.
LEAP also produced a separate set of product flyers with customised folders for the opening of its retail store in Jakarta. Working on a tight deadline and with various design guidelines, we delivered a product marketing pack that greatly supported its sales initiatives during the store’s opening day and onwards.
A NEW CORPORATE IDENTITY AND MARKETING COLLATERALS TO SUPPORT ITS RE-BRAND
Luen Tai GroupMarketing Collateral
Luen Tai has been established since Year 1988. The company is based in Hong Kong with 9 factory plants sited in Shenzhen and Shanghai to date. It is a leading manufacturer and one of the biggest polyurethane raw material distributors specialized in polyurethane products.
To support its marketing and sales efforts we created several flyers to promote their lines of products. It is designed to follow their corporate logo with the use of rectangular elements throughout the design. It receives a lot of positive feedback from their clients as it shows the product in a clear and clean manner.
COLLATERAL THAT SUPPORTS THE COMPANY SALES & MARKETING EFFORT
Australian Wine CentreMarketing Collateral
Australian Wine Centre was established in Hong Kong in 2004 and specializes in the sales and marketing of premium “boutique” wines from Australia. The company’s vision is to bring the delights of fine wines produced by small volume producers which would otherwise not be available in the city.
LEAP delivered a brochure that provided an A to Z guide about its products and services, accompanied with nicely selected images of wines, wineries and vineyards. We combined the colors black, light blue and white along with large images to create an elegant and luxurious look.
A PRODUCT BROCHURE WITH STAND-OUT IMAGES OF FINE WINES
BelhamsCorporate Identity
Established in 2008, Belhams is a distributor of home products sourced from Asia and around the world. Selling home products that are natural and unique, Belhams needed a corporate identity that will bring out these qualities. LEAP conceptualised the company logo, inspired by branches and fresh leaves.
This represented Belham’s core, which is bringing ideas and products for a perfect home. the use of brown and lime green as logo colors were perfect in capturing the warmth and naturalness of the company’s home wares.
A PERFECT LOGO FOR A COMPANY WITH IDEAS FOR A PERFECT HOME
PT. Modern Internasional Tbk.Annual Report 2007
Modern International was established in May the 12th 1971 under PT. Modern Photo Film Company. Going through some changes, the company has transformed into PT. Modern Photo Tbk. In June 2007, the company dynamically evolve once more to better anticipate the global challenge and once again change its trade mark into PT. Modern International Tbk and has consistently grown ever since to be the sole distributor of Fuji Film ( Japan) in Indonesia.
FIGHT BACK AND WIN
The business of photo products on the basis of conventional technology in Indonesia has been declining due to the factor of economy instability and the merging challenge of the digital era. The Company are now focusing on producing digital imaging products and Fuji Film, as one of the biggest name in the industry is continually making breakthroughs to keep its existence and conquer the two specified problems.
Through the mission Fight Back and Win, the company aims to be the single player in the industry of photography in Indonesia. LEAP designed the Annual Report within this theme with the use of up-lifting and motivational images with the clean and structured layout.
PT. Modern Internasional Tbk.Annual Report 2008
LEAP designed the bi-lingual 2008 Annual Report with a clean and professional layout. Carrying the theme ‘Transformed’ the idea is to show its shareholders the transformation that has been going on within the company.
The increasingly advanced and dynamic Digital technology development poses challenge as well as opportunity to the Company. Economic condition throughout 2008 ended by global financial crises that affected the Company and most companies worldwide. However, it did not prevent the Company from continually promoting and advancing the Company’s business.
TRANSFORMED THE CORE BUSINESS
Quadros InternationalCorporate Identity
LEAP created a new corporate logo for Quadros International, one of Dubai’s largest interior outfitting companies. Quadros has a solid presence in the construction and interior design industry, hence we designed a bold q-shaped logo to truly represent its leading stature.
A CORPORATE IDENTITY THAT COMMUNICATES ITS SOLID STANDING IN THE MARKET
Adventist HealthPULSE Magazine
Private and non-profit hospital Adventist Hospital has two branches in Hong Kong, providing high quality healthcare to the local community and expatriates as well overseas patients demanding a higher standard of medical care.
LEAP produced a single design and layout for Adventist Hospital’s two employee magazines, one for each branch. We used different color palette to differentiate one version from the other.
COMMUNICATING AND ENGAGING EMPLOYEES
Simpson MarineSea Breeze Magazine
Asia’s leading boat dealer Simpson Marine needed a new design for its client magazine, Sea Breeze, which is published in English, Chinese and Russian. LEAP was contracted to undertake the publication’s revamp. We delivered a magazine that exuded sophistication and luxury, appealing to the wealthy clientele of Simpson Marine. Only high quality images were used to reflect the company’s high-end brand positioning.
SHOWCASING THE ULTIMATE LUXURY IN YACHTING
BritCham IndonesiaUP.DATE Magazine
The British Chamber of Commerce has established itself as the most active foreign chamber of commerce in Indonesia, providing premium and diverse resources for businesses needing to understand the Indonesian market.
As part of its effort to enhance the communication channel between its members, LEAP took the challenge to redesign its monthly magazine called Up.Date. LEAP completely redesign the magazine layout to make it more professional, tidy and appealing to its reader.
The new design has proven to increase the readers base and based on the feedback from the members, the overall redesign of the magazine provide a positive feedback.
COMMUNICATING AND ENGAGING MEMBERS
AbacareHealth Times Magazine
LEAP helped insurance broker Abacare Hong Kong developed its first customized magazine, Health Times, for distribution to existing and prospective customers in Hong Kong and China. LEAP produced a magazine with clean and simple layout, distinguished by its “folded paper” design.
Filled with insightful content aimed at the Asian readers, Health Times is a perfect channel for Abacare to showcase its expertise in health insurance.
A RELEVANT RESOURCE ON HEALTH INSURANCE FOR ASIANS
© 2010. LEAP Design Associates | www.leapdesign.biz
ToyBox InternationalWebsite
ToyBox International is a charitable trust dedicated to raising funds to assist and benefit sick and disadvantaged children.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
Technology used:
✓ Wordpress CMS
✓ HTML/CSS
✓ JavaScript
www.toyboxinternational.org
© 2010. LEAP Design Associates | www.leapdesign.biz
Mondial Dubai LLCWebsite
Mondial (Dubai) LLC has been operational in the UAE since 1988 when it existed as Mondial Expatriate Services. It provides financial advisory services to its clients.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
✓ Website Maintenance
Technology used:
✓ Joomla CMS
✓ HTML/CSS
✓ JavaScript
✓ Flash
www.mondialdubai.com
© 2010. LEAP Design Associates | www.leapdesign.biz
BogaFine WineWebsite
We helped Boga Fine Wine, the leading supplier of premium wines in Indonesia expand its target customers by developing an online presence where it can showcase its extensive list of wine products.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
Technology used:
✓ Fireplum CMS
✓ HTML/CSS
✓ Flash
www.bogafinewine.com
© 2010. LEAP Design Associates | www.leapdesign.biz
DB Capital PartnersWebsite
DB Capital Partners sources investment opportunities in well managed businesses with superior growth and profit outlook and seeks to partner with private equity investors and management to achieve long term value appreciation.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
Technology used:
✓ Fireplum CMS
✓ HTML/CSS
www.dbcapital-partners.com
© 2010. LEAP Design Associates | www.leapdesign.biz
TTG Wealth Management
Website
TTG (HK) Limited is a completely independent international wealth manager, committed to providing unbiased professional advice on all aspects of investment and financial planning affairs to private clients, companies, trusts and charitable organisations.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
Technology used:
✓ Fireplum CMS
✓ HTML/CSS
www.ttg.com.hk
© 2010. LEAP Design Associates | www.leapdesign.biz
WelkinWebsite
Welkin is an independent private equity investment firm focused on the Greater China region. The firm was established by four family offices in Hong Kong, Macao and Taiwan that have generations of successful investing and operating experience in the region.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
Technology used:
✓ Wordpress CMS
✓ HTML/CSS
✓ JavaScript
www.welkincapital.com
© 2010. LEAP Design Associates | www.leapdesign.biz
Asian Currency FundWebsite
The Asian Currency Fund is an award-winning investment vehicle with proven strategy that has delivered positive returns over the past 4 years even during the height of the Global Financial Crisis.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
✓ Website Maintenance
Technology used:
✓ Fireplum CMS
✓ HTML/CSS
www.asiancurrencyfund.com
© 2010. LEAP Design Associates | www.leapdesign.biz
Precision Group FinancialWebsite
Precision IFA is part of the Precision Group and provides a platform for Financial Advisory companies. All of its adviser companies are required to comply with a stringent due diligence standards and are constantly monitored and kept up to date with the latest industry quality standards. This ensues our confidence in the advice its clients receive.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
✓ Website Maintenance
Technology used:
✓ Wordpress CMS
✓ HTML/CSS
✓ JavaScript
www.precision-group.hk
© 2010. LEAP Design Associates | www.leapdesign.biz
Island Design StudioWebsite
Island Design Studio creates unique hospitality destinations with a sense of excitement, expectation and discovery. Spaces of understated elegance which capture the essence of their location, in harmony with their surroundings. Whether it be contemporary simplicity or opulent, indulgent luxury we conceive spaces that stimulate the senses and enliven the mind.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
Technology used:
✓ Static Website
✓ HTML/CSS
✓ JavaScript
www.island-design-studio.com
© 2010. LEAP Design Associates | www.leapdesign.biz
Compliance SolutionsWebsite
Based in Hong Kong, Compliance Solutions specializes in providing regulatory and compliance consulting services to financial institutions in Asia Pacific.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
Technology used:
✓ Fireplum CMS
✓ HTML/CSS
www.compliancesolutions.com.hk
© 2010. LEAP Design Associates | www.leapdesign.biz
The Hong Kong Trust Company
Website
The Hong Kong Trust Company Limited provides professional trusteeship, custodial and fiduciary services for individuals and corporations wishing to establish trusts/custody relationships for the protection and management of international assets, wealth planning, estate management and tax structuring.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
✓ Website Maintenance
Technology used:
✓ Joomla CMS
✓ HTML/CSS
www.hongkongtrustco.com
© 2010. LEAP Design Associates | www.leapdesign.biz
Pink Tank EventsWebsite
Pink Tank Events own several luxury brand events including Miss Universe Australia and The Royal Queensbury Corporate Challenge and have partnered in events with numerous luxury brands including the likes of Box Magazine, Sunseeker Australia, Tiffany & Co, Franck Muller, u-Boat Italia, Ferrari, and Maserati.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
Technology used:
✓ Wordpress CMS
✓ HTML/CSS
✓ JavaScript
www.pinktankevents.com.au
© 2010. LEAP Design Associates | www.leapdesign.biz
BritCham IndonesiaWebsite
The British Chamber of Commerce has established itself as the most active foreign chamber of commerce in Indonesia, providing premium and diverse resources for businesses needing to understand the Indonesian market.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
✓ Website Maintenance
Technology used:
✓ Fireplum CMS
✓ HTML/CSS
✓ JavaScript
www.britcham.or.id
© 2010. LEAP Design Associates | www.leapdesign.biz
Republic PartnersWebsite
The company was founded in 2009 in Hong Kong and provides investment advisory, research and product development opportunities in the Asian Exchange Traded Products market for Institutional Investors. The company now has offices in Shanghai, Hong Kong and Melbourne.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
✓ Website Maintenance
Technology used:
✓ WordPress CMS
✓ HTML/CSS
www.republicltd.com
© 2010. LEAP Design Associates | www.leapdesign.biz
AES InternationalWebsite
AES was established in 2004 and is part of a group of inter-linked professional financial services companies. Our core offering is focused on delivering integrated financial solutions to financial intermediaries (IFAs), wealth managers and other professional service firms.
Scope of work:
✓ Website Planning
✓ Wireframes
✓ User Interface Design
✓ Website Development
Technology used:
✓ WordPress CMS
✓ HTML/CSS
www.aesfinance.com
© 2010. LEAP Design Associates | www.leapdesign.biz
CONTACT USWant to start your journey? Get in touch.
OUR STUDIO
Hong Kong19th Floor Hilltop Plaza49-51 Hollywood RoadCentral, Hong KongT +852 3575 9611F +852 3753 5223
IndonesiaMerpati Petro Building, 1st FloorJl. Halimun Raya no.2A Guntur, SetiabudiJakarta 12980, IndonesiaT +62 21 8370 6637
STUDIO MANAGEMENT
Hong KongCynthia Mononutu \ Partner, Design Manager
IndonesiaBoyke Januar \ Partner, Creative Director
Windy Santoso \ Art Director
Dimas Maulana \ Online Marketing Specialist
